Compare BrightLocal and Localo 
At a Glance
Market Segments
Small-Business (86.3% of reviews)
Small-Business (98.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$0.00 1 Local Rank Checker
BrightLocal
Star Rating
(222)4.6 out of 5
Market Segments
Small-Business (86.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocalo
Star Rating
(120)4.9 out of 5
Market Segments
Small-Business (98.3% of reviews)
Entry-Level Pricing
$0.00 1 Local Rank Checker
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in its Reputation Management feature, with a score of 9.1, allowing businesses to effectively monitor and respond to customer reviews. In contrast, Localo's Reputation Management scored slightly higher at 9.4, indicating a more robust offering in this area.
- Reviewers mention that BrightLocal's Google My Business integration is highly rated at 9.3, providing seamless management of business listings. Localo, however, outshines with a score of 9.7, suggesting a more comprehensive and user-friendly experience.
- G2 users highlight BrightLocal's Ease of Use with a score of 8.7, making it accessible for small businesses. Localo significantly surpasses this with a score of 9.6, indicating a more intuitive interface that users find easier to navigate.
- Users on G2 report that BrightLocal's Customer Support is commendable with a score of 9.2, providing timely assistance. Localo also performs well in this area with a score of 9.6, suggesting that users may experience even better support and responsiveness.
- Reviewers mention that BrightLocal's Analytics feature scores 8.7, offering valuable insights into local SEO performance. Localo, however, achieves a higher score of 9.3, indicating a more advanced analytics capability that can better inform marketing strategies.
- Users say that BrightLocal's Duplicate Monitoring feature is effective with a score of 8.8, helping businesses maintain accurate listings. Localo's performance in this area is slightly better, with a score of 9.0, suggesting a more thorough approach to managing duplicates.
Featured Products
Sponsored
Typewise
(26)
Online Reputation Management
Visit Website
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Localo
Free Tool - Local Rank Checker
$0.00
1 Local Rank Checker
Check your business visibility for free
- Check your business visibility
- Spy on your competitors
Free Trial
BrightLocal
Free Trial is available
Localo
Free Trial is available
Ratings
Meets Requirements
8.9
165
9.4
96
Ease of Use
8.7
166
9.6
101
Ease of Setup
8.7
119
9.6
52
Ease of Admin
8.8
115
9.7
47
Quality of Support
9.2
160
9.7
91
Has the product been a good partner in doing business?
9.1
112
9.4
46
Product Direction (% positive)
8.9
147
9.8
94
Features by Category
Grammar
Not enough data
8.6
11
Not enough data
7.7
11
Not enough data
8.8
11
Formatting
Not enough data
5.7
10
Not enough data
6.3
9
Not enough data
6.2
10
Content
Not enough data
8.8
10
Not enough data
9.8
10
Not enough data
8.0
9
Product Type
Not enough data
8.5
10
Not enough data
7.4
9
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
9.0
43
|
Verified
Not enough data
8.8
46
|
Verified
Not enough data
8.8
47
|
Verified
Not enough data
8.7
39
Not enough data
Performance
8.5
44
|
Verified
Not enough data
8.7
48
|
Verified
Not enough data
Local Search Optimization
9.3
55
|
Verified
9.5
88
9.3
54
9.1
72
9.3
47
9.7
88
9.1
46
|
Verified
9.4
86
8.0
33
Feature Not Available
9.2
56
|
Verified
9.4
85
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
9.3
16
9.5
25
|
Verified
9.2
16
9.3
20
|
Verified
9.3
15
Reporting
7.1
13
|
Verified
6.6
15
7.9
20
|
Verified
7.4
15
9.3
32
|
Verified
8.9
15
Media Monitoring
8.6
20
7.1
16
8.7
14
6.9
15
9.0
13
6.7
15
In-House Management
Feature Not Available
7.7
15
Feature Not Available
7.9
14
Generative AI
Feature Not Available
Feature Not Available
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Localo are categorized as Local SEO and Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Localo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.0%
Internet
5.7%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.4%
Other
31.3%
Marketing and Advertising
21.6%
Construction
7.8%
Real Estate
5.2%
Automotive
5.2%
Consumer Services
4.3%
Other
56.0%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
Localo
Most Helpful Favorable Review
Enquiry C.
Verified User in Automotive
Surfer local seo is evolving with many update. The team make a great job to make easy for marketers who working on local seo. I personally managed 15 google my business account. Thanks to them i am able to work on quick wins and rank faster on local seo...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Enquiry C.
Verified User in Automotive
Surfer local seo is evolving with many update. The team make a great job to make easy for marketers who working on local seo. I personally managed 15 google my business account. Thanks to them i am able to work on quick wins and rank faster on local seo...
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Localo has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
