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- Brevo Marketing Platform-vs-Zoho Campaigns
Compare Brevo Marketing Platform and Zoho Campaigns 
At a Glance
Market Segments
Small-Business (83.9% of reviews)
Small-Business (79.0% of reviews)
Entry-Level Pricing
Contact Us
Free
Brevo Marketing Platform
Star Rating
(2,215)4.5 out of 5
Market Segments
Small-Business (83.9% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansZoho Campaigns
Star Rating
(1,031)4.3 out of 5
Market Segments
Small-Business (79.0% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho Campaigns excels in its Email Marketing capabilities, particularly with features like Automated Email Responses rated at 8.4, while Brevo Marketing Platform shines with a higher rating of 8.5 for the same feature, indicating a slight edge in automation efficiency.
- Reviewers mention that Brevo Marketing Platform offers superior Ease of Use with a score of 9.1 compared to Zoho Campaigns' 8.4, suggesting that users find Brevo's interface more intuitive and user-friendly.
- G2 users highlight the Quality of Support as a strong point for Brevo, scoring 8.8, while Zoho Campaigns trails slightly with a score of 8.3, indicating that users may experience better support responsiveness with Brevo.
- Users on G2 report that Zoho Campaigns has a robust Campaign Management feature with a score of 9.3, which is higher than Brevo's 8.6, suggesting that Zoho provides more comprehensive tools for managing marketing campaigns.
- Reviewers say that Brevo Marketing Platform's Analytics capabilities, particularly in Performance Tracking rated at 9.2, outshine Zoho Campaigns' 8.6, indicating that users may gain better insights into their marketing efforts with Brevo.
- Users report that Zoho Campaigns offers a more flexible Template Creation process with a score of 8.5, while Brevo's templates are rated slightly higher at 8.7, suggesting that both platforms provide good options, but Zoho may offer more customization flexibility.
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Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Brevo Marketing Platform
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.9
1,779
8.6
810
Ease of Use
9.0
1,806
8.4
815
Ease of Setup
8.8
1,119
8.4
509
Ease of Admin
9.0
973
8.6
498
Quality of Support
8.8
1,611
8.3
755
Has the product been a good partner in doing business?
8.9
926
8.6
487
Product Direction (% positive)
8.8
1,737
8.4
790
Features by Category
Sales Force Automation
8.7
46
Not enough data
7.9
42
Not enough data
8.3
43
Not enough data
8.3
41
Not enough data
8.0
38
Not enough data
8.5
39
Not enough data
7.7
38
Not enough data
8.2
31
Not enough data
8.0
33
Not enough data
Marketing Automation
9.5
49
Not enough data
9.3
45
Not enough data
8.6
45
Not enough data
7.7
37
Not enough data
Customer Support
8.7
38
Not enough data
8.6
37
Not enough data
8.6
39
Not enough data
7.9
34
Not enough data
8.4
36
Not enough data
Reporting & Analytics
8.7
41
Not enough data
8.7
44
Not enough data
8.1
33
Not enough data
Mobile & Social
8.4
34
Not enough data
8.3
32
Not enough data
8.3
33
Not enough data
Platform
8.5
56
Not enough data
8.7
54
Not enough data
8.8
54
Not enough data
8.5
51
Not enough data
7.8
49
Not enough data
8.3
48
Not enough data
9.1
54
Not enough data
8.2
48
Not enough data
Integration
9.0
48
Not enough data
9.1
43
Not enough data
8.7
41
Not enough data
Generative AI
7.4
28
Not enough data
Email Marketing
9.0
1005
|
Verified
8.4
592
|
Verified
8.8
1050
|
Verified
8.5
623
|
Verified
8.7
906
|
Verified
8.6
550
|
Verified
8.9
1037
|
Verified
8.5
613
|
Verified
9.0
990
|
Verified
8.7
605
|
Verified
8.8
994
|
Verified
8.3
595
|
Verified
8.5
813
|
Verified
8.4
505
|
Verified
8.3
520
|
Verified
8.5
275
|
Verified
Feature Not Available
8.3
261
Reporting & Analytics
8.3
648
|
Verified
8.3
412
|
Verified
8.8
971
|
Verified
8.7
564
|
Verified
Platform
8.6
590
|
Verified
8.7
380
|
Verified
8.5
519
8.6
293
|
Verified
8.8
678
|
Verified
8.8
392
|
Verified
Generative AI
7.4
246
Feature Not Available
7.4
242
Feature Not Available
Integration
8.7
644
|
Verified
8.8
387
|
Verified
8.2
494
|
Verified
8.4
288
|
Verified
7.8
439
|
Verified
8.4
284
|
Verified
8.1
378
|
Verified
8.7
198
|
Verified
8.0
382
|
Verified
8.7
186
|
Verified
8.0
367
|
Verified
8.5
136
|
Verified
Administration
8.7
375
Not enough data
8.3
361
Not enough data
8.6
346
Not enough data
8.6
341
Not enough data
8.4
284
Not enough data
8.7
327
Not enough data
Integrations
8.6
250
Not enough data
8.6
245
Not enough data
8.8
262
Not enough data
8.2
244
Not enough data
Platform
8.9
261
Not enough data
8.6
225
Not enough data
8.5
214
Not enough data
8.6
282
Not enough data
8.5
265
Not enough data
8.9
338
Not enough data
8.6
239
Not enough data
8.9
329
Not enough data
Diagnosis
8.5
424
Not enough data
8.7
473
Not enough data
8.8
519
Not enough data
8.9
483
Not enough data
Tracking
8.9
592
Not enough data
8.7
517
Not enough data
8.9
611
Not enough data
8.9
576
Not enough data
8.7
518
Not enough data
Reporting
8.9
641
Not enough data
8.7
498
Not enough data
8.8
494
Not enough data
8.8
560
Not enough data
Visitor Behavior
8.4
16
Not enough data
8.6
18
Not enough data
8.4
15
Not enough data
Templates
8.2
14
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
Personalization
8.7
14
Not enough data
8.7
15
Not enough data
8.2
14
Not enough data
8.2
14
Not enough data
8.2
15
Not enough data
8.6
14
Not enough data
8.3
14
Not enough data
8.8
15
Not enough data
Multichannel
8.9
16
Not enough data
8.9
19
Not enough data
8.1
16
Not enough data
Administration
9.3
16
Not enough data
8.7
18
Not enough data
8.6
18
Not enough data
8.6
15
Not enough data
Campaigns
8.5
8
Not enough data
9.4
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
Analytics
7.4
7
Not enough data
7.5
8
Not enough data
Optimization
9.0
8
Not enough data
9.0
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
Templates
8.6
166
8.3
197
|
Verified
7.8
136
7.7
172
|
Verified
8.4
139
8.1
180
|
Verified
8.6
164
7.8
71
Edit
8.7
146
8.0
188
|
Verified
8.9
163
8.1
92
8.6
143
8.3
180
|
Verified
Logistics
8.6
155
8.6
185
|
Verified
8.1
137
7.5
168
|
Verified
8.6
138
8.4
166
|
Verified
8.7
142
8.1
66
Generative AI
7.6
68
Feature Not Available
7.6
67
Feature Not Available
Text Messaging
8.4
130
|
Verified
9.0
10
8.5
119
|
Verified
Feature Not Available
8.6
132
|
Verified
9.2
10
8.4
120
|
Verified
8.9
9
8.5
121
|
Verified
7.6
9
8.2
115
|
Verified
Feature Not Available
8.5
51
|
Verified
9.1
9
8.5
48
Feature Not Available
SMS Platform
8.7
137
|
Verified
9.0
10
8.8
137
|
Verified
9.4
9
Feature Not Available
9.1
9
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
48
|
Verified
9.4
9
Platform Basics
9.0
254
Not enough data
8.6
211
Not enough data
8.8
208
Not enough data
8.9
240
Not enough data
9.0
248
Not enough data
Platform Data
9.1
265
Not enough data
9.0
272
Not enough data
9.0
265
Not enough data
Collaboration Tools
9.3
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
Meeting Coordination
9.5
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.3
7
Not enough data
Software Type
8.3
5
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Platform Interoperability
8.0(won by default)
23
Not enough data
Social Functionality
8.4(won by default)
24
Not enough data
Campaign Management
8.9(won by default)
25
Not enough data
8.7(won by default)
25
Not enough data
8.5(won by default)
25
Not enough data
8.3(won by default)
25
Not enough data
8.2(won by default)
25
Not enough data
8.3(won by default)
25
Not enough data
8.3(won by default)
25
Not enough data
8.2(won by default)
24
Not enough data
8.0(won by default)
24
Not enough data
8.5(won by default)
24
Not enough data
8.4(won by default)
24
Not enough data
7.7(won by default)
24
Not enough data
7.8(won by default)
24
Not enough data
Targeting
8.2(won by default)
23
Not enough data
8.3(won by default)
23
Not enough data
8.3(won by default)
23
Not enough data
8.3(won by default)
23
Not enough data
Platform
8.0(won by default)
23
Not enough data
8.6(won by default)
24
Not enough data
8.8(won by default)
23
Not enough data
8.9(won by default)
23
Not enough data
8.6(won by default)
23
Not enough data
8.3(won by default)
23
Not enough data
8.4(won by default)
23
Not enough data
8.0(won by default)
23
Not enough data
8.4(won by default)
22
Not enough data
Responses
8.3
10
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
Platform
8.8
10
Not enough data
7.5
8
Not enough data
8.2
10
Not enough data
8.7
9
Not enough data
8.2
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.3
67
|
Verified
Not enough data
8.8
69
|
Verified
Not enough data
8.5
62
|
Verified
Not enough data
8.5
57
|
Verified
Not enough data
Page Optimization
8.9
54
|
Verified
Not enough data
9.0
58
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.6
49
|
Verified
Not enough data
Integrations
8.5
46
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Calendar View
7.3
10
Not enough data
7.3
10
Not enough data
Shared Calendar
7.6
9
Not enough data
7.6
9
Not enough data
Accessibility
7.8
10
Not enough data
7.0
10
Not enough data
Integration
8.2
10
Not enough data
7.8
10
Not enough data
8.0
9
Not enough data
Notifications
9.3
9
Not enough data
7.6
9
Not enough data
Generative AI
7.0
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Notifications
9.5
17
Not enough data
9.7
15
Not enough data
9.7
19
Not enough data
Settings
9.4
15
Not enough data
9.1
20
Not enough data
9.3
18
Not enough data
Personalization
9.0
19
Not enough data
8.9
17
Not enough data
Integrations
9.3
12
Not enough data
9.0
15
Not enough data
9.2
10
Not enough data
9.0
14
Not enough data
9.0
16
Not enough data
Generative AI
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
Generative AI
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
Communication
8.2
16
Not enough data
8.4
16
Not enough data
8.3
16
Not enough data
7.8
13
Not enough data
7.6
13
Not enough data
Internal Use
8.6
30
Not enough data
7.5
17
Not enough data
8.2
16
Not enough data
8.6
15
Not enough data
8.3
13
Not enough data
7.5
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.4
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.4
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
76
Not enough data
8.8
74
Not enough data
8.5
72
Not enough data
Customizations
8.7
74
Not enough data
9.3
77
Not enough data
8.8
72
Not enough data
8.8
72
Not enough data
8.9
75
Not enough data
Generative AI
7.3
61
Not enough data
Features
9.2
16
Not enough data
8.8
13
Not enough data
9.0
8
Not enough data
9.4
17
Not enough data
8.1
8
Not enough data
9.2
15
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Zoho Campaigns are categorized as SMS Marketing, Email Template Builder, and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, VoIP, Video Conferencing, Appointment Reminder, and WhatsApp Marketing
Zoho Campaigns has no unique categories
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.8%
Information Technology and Services
5.6%
Computer Software
4.6%
Retail
2.9%
Education Management
2.8%
Other
72.2%
Information Technology and Services
12.6%
Marketing and Advertising
9.7%
Computer Software
7.6%
Retail
3.7%
Education Management
3.7%
Other
62.7%
Most Helpful Reviews
Brevo Marketing Platform
Most Helpful Favorable Review
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Most Helpful Critical Review
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
Zoho Campaigns
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
It integrates very nicely with Zoho CRM. I use Z-CRM for my small side business and love it for it's simplicity! I'm equally pleased with Z-Campaigns. The Sync to/from Z-CRM is pretty tight. It's easy to setup drip campaigns based on dates or other actions...
Most Helpful Critical Review
Jason E.
Verified User in Computer Software
Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I...
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Ben B.
Verified User in Information Technology and Services
It integrates very nicely with Zoho CRM. I use Z-CRM for my small side business and love it for it's simplicity! I'm equally pleased with Z-Campaigns. The Sync to/from Z-CRM is pretty tight. It's easy to setup drip campaigns based on dates or other actions...
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
Jason E.
Verified User in Computer Software
Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I...
Alternatives
Discussions
Is Sendinblue free?
6 comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
Is there a way to avoid emails going into spam folders?
2 comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 comments
JM
Yes you can. Read more
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