# Is there a way to avoid emails going into spam folders?

We had a lot of issues with our campaigns ending up in spam folders of recipients.

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Marketing Manager
- Net upvotes: 1


## Comments
### Comment 1

I don't think so.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Software Product Manager, Platform PM @10 Minute School | EdTech | MSME | Loyalty | Community Leader | Content Creator



### Comment 2

There are a few things that you can do to ensure your email don't go to the spam 

1. Copy - Makes sure you don't have content that trigger the spam filter. There are multiple sites on the internet that help you find these words 
2. Setting DKIM & SPF records 
3. Email readability - image to text ratio, background colour to text colour contrast 

Having said that, Zoho's campaigns are know to hit spam more often than not. We've tried the same content with multiple providers including mailchimp and have seen that the ones sent from Zoho campaigns hit spam more often than not. 


##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Product




## Related Product
[Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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