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Compare Brevo Customer Data Platform and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (89.3% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brevo Customer Data Platform
Star Rating
(84)4.6 out of 5
Market Segments
Small-Business (89.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brevo Customer Data PlatformKlaviyo
Star Rating
(1,149)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, reflected in its higher G2 Score compared to Brevo Customer Data Platform. Users appreciate the platform's rich segmentation options and easy-to-use templates, making it a favorite for small businesses looking to enhance their marketing efforts.
- According to verified reviews, Brevo Customer Data Platform is praised for its intuitive interface and quick implementation. Users highlight that the setup process is straightforward, allowing them to get started with marketing automation and CRM features in no time.
- Users say that Klaviyo's workflow structure is compelling, especially in team settings. Reviewers mention how the platform's automation capabilities and A/B testing features contribute to effective campaign management, making it a robust choice for those focused on detailed marketing strategies.
- Reviewers mention that while Brevo offers a user-friendly experience, it has fewer recent reviews compared to Klaviyo, which may indicate a smaller user base or less frequent updates. However, users still find it meets their needs with features like customizable workflows and seamless integration with other tools.
- G2 reviewers highlight that Klaviyo's customer support is a significant advantage, with many users noting the platform's responsive assistance and ongoing improvements. This support is crucial for businesses that rely on timely help to optimize their marketing efforts.
- According to recent feedback, Brevo's features are well-organized, making navigation intuitive. Users appreciate that every feature is exactly where expected, which enhances daily usability and allows for a smoother marketing automation experience.
Pricing
Entry-Level Pricing
Brevo Customer Data Platform
No pricing availableKlaviyo
No pricing availableFree Trial
Brevo Customer Data Platform
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
82
9.0
875
Ease of Use
8.9
84
8.7
880
Ease of Setup
8.8
84
8.5
533
Ease of Admin
9.0
40
8.9
484
Quality of Support
8.6
78
8.4
835
Has the product been a good partner in doing business?
8.8
40
9.0
487
Product Direction (% positive)
9.0
83
9.0
824
Features by Category
Email Marketing
9.2
72
9.0
519
|
Verified
9.3
72
9.2
509
|
Verified
8.9
71
8.9
493
|
Verified
8.8
65
8.9
455
|
Verified
Online Marketing
8.4
60
7.8
372
|
Verified
8.4
59
8.3
397
|
Verified
8.3
57
8.7
427
|
Verified
8.2
62
8.7
443
8.4
58
8.2
250
Lead Management
8.6
58
8.5
344
8.6
57
8.4
272
8.6
58
9.0
464
|
Verified
8.4
55
7.8
218
8.3
54
8.5
352
|
Verified
8.5
57
8.5
394
|
Verified
8.4
52
8.4
332
|
Verified
8.0
53
8.2
282
|
Verified
Campaign Management
8.6
53
8.7
347
|
Verified
7.6
53
8.0
199
7.6
52
8.1
289
|
Verified
7.8
49
7.5
199
Social
7.7
50
Feature Not Available
7.8
51
7.8
196
7.7
50
7.8
189
7.9
50
7.4
184
7.6
50
7.8
259
|
Verified
Reporting & Analytics
8.7
59
8.5
466
|
Verified
8.2
54
8.3
415
|
Verified
7.7
52
8.3
424
|
Verified
7.8
51
8.4
437
|
Verified
7.6
52
7.5
201
Platform
8.1
71
8.5
322
|
Verified
8.6
69
8.7
303
|
Verified
8.7
69
8.9
313
|
Verified
8.3
66
8.3
207
|
Verified
7.8
66
7.8
193
|
Verified
8.8
72
8.8
314
|
Verified
8.3
63
8.0
159
Agentic AI - Marketing Automation
6.4
7
7.0
26
6.4
7
6.9
25
6.7
6
7.3
24
5.3
5
7.1
24
6.9
6
6.8
25
6.9
6
7.4
26
Integration
8.2
74
8.4
316
|
Verified
7.5
70
8.5
310
|
Verified
7.5
68
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
8.6
23
8.4
76
8.6
23
8.3
68
8.7
23
8.5
96
8.9
23
8.5
91
Intelligence
8.8
23
8.6
105
8.1
23
8.1
73
7.5
23
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.2
14
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Brevo Customer Data Platform and Klaviyo are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Brevo Customer Data Platform has no unique categories
Reviews
Reviewers' Company Size
Brevo Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
7.1%
Marketing and Advertising
7.1%
Information Technology and Services
7.1%
Computer Software
6.0%
Sports
4.8%
Other
67.9%
Retail
19.2%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Alternatives
Discussions
Brevo Customer Data Platform has no discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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