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Compare Braze and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a highly personalized experience, with users praising its robust segmentation and event-based triggering capabilities. This allows teams to execute complex customer journeys effectively, making it a preferred choice for those needing advanced marketing automation.
- Users say WebEngage stands out for its ability to unify user data and engagement across multiple channels, including email, push notifications, and WhatsApp. Reviewers appreciate how this integration simplifies segmentation and journey creation, making campaign execution more straightforward and scalable.
- According to verified reviews, Braze's ease of use is frequently highlighted, with many users noting that its intuitive interface and quality documentation make it accessible for teams looking to implement sophisticated marketing strategies without a steep learning curve.
- Reviewers mention that WebEngage offers a strong customer support experience, with users noting the platform's responsiveness and helpfulness during integration. This support is particularly valued by those who may not have extensive technical resources at their disposal.
- G2 reviewers highlight that while Braze has a higher overall satisfaction score, WebEngage's recent AI enhancements and analytics capabilities are seen as significant improvements, helping users gain deeper insights into customer behavior and campaign performance.
- Users report that both platforms have their strengths, but WebEngage's higher scores in ease of setup and admin tasks suggest it may be a better fit for teams looking for a quick and efficient onboarding process compared to Braze, which some users found to be more complex in this regard.
Pricing
Entry-Level Pricing
Braze
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Braze
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.5
953
8.5
621
Ease of Use
8.3
1,161
8.8
625
Ease of Setup
7.6
645
8.3
395
Ease of Admin
8.5
354
8.7
264
Quality of Support
8.5
906
8.6
614
Has the product been a good partner in doing business?
8.9
362
8.8
264
Product Direction (% positive)
9.2
918
9.6
599
Features by Category
Email Marketing
8.8
564
8.8
337
|
Verified
8.8
536
8.8
329
|
Verified
8.4
539
8.6
328
|
Verified
8.3
449
8.5
301
|
Verified
Online Marketing
6.9
356
8.0
257
8.4
478
8.3
307
|
Verified
8.7
519
8.6
308
|
Verified
8.4
493
8.3
307
|
Verified
7.3
371
Feature Not Available
Lead Management
7.5
390
8.3
295
|
Verified
7.5
397
8.4
293
|
Verified
8.6
533
8.7
323
|
Verified
6.8
324
8.2
269
|
Verified
7.4
352
8.5
280
|
Verified
7.5
380
8.6
299
|
Verified
Feature Not Available
8.4
287
|
Verified
7.8
381
8.4
279
|
Verified
Campaign Management
Feature Not Available
8.4
295
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
7.8
242
Feature Not Available
Feature Not Available
Feature Not Available
7.7
247
6.6
329
7.7
245
Reporting & Analytics
7.8
530
8.4
329
|
Verified
Feature Not Available
8.4
320
|
Verified
Feature Not Available
8.0
306
|
Verified
6.7
399
8.0
299
|
Verified
Feature Not Available
7.5
242
Platform
8.3
445
8.5
301
|
Verified
Feature Not Available
8.6
289
|
Verified
8.5
442
8.9
301
|
Verified
7.7
349
8.1
255
|
Verified
7.7
400
8.2
271
|
Verified
8.5
430
8.6
288
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
8.0
18
6.6
37
8.3
17
6.7
37
8.1
16
6.5
37
8.3
16
6.4
37
8.3
16
6.4
36
8.2
16
Integration
7.8
447
8.5
303
|
Verified
8.1
430
8.5
306
|
Verified
7.9
391
8.2
279
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
8.7
256
9.0
484
9.0
258
8.6
443
8.8
259
8.8
492
8.8
265
8.9
468
8.9
258
Analytics
8.2
490
8.5
270
7.7
452
8.3
255
Optimization
8.7
471
8.6
233
8.8
481
8.9
260
8.3
392
8.3
238
8.1
390
8.4
231
Agentic AI - Push Notification
6.4
39
7.3
10
6.5
38
7.0
10
6.3
37
7.0
10
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.8
222
|
Verified
8.0
66
Feature Not Available
8.7
67
8.6
210
|
Verified
8.2
64
7.9
178
8.1
63
8.5
211
|
Verified
8.1
65
7.4
161
8.7
66
8.9
202
|
Verified
8.3
66
8.8
199
|
Verified
SMS Platform
7.9
64
8.3
223
|
Verified
8.5
63
8.8
224
|
Verified
Feature Not Available
7.9
150
Feature Not Available
Feature Not Available
8.4
63
7.9
170
7.9
63
8.7
204
|
Verified
Agentic AI - SMS Marketing
6.3
16
7.5
8
6.5
16
7.5
8
6.5
16
7.7
8
6.8
16
7.6
7
6.6
16
7.4
7
6.4
16
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
8.3
110
8.6
272
|
Verified
8.5
106
8.9
273
|
Verified
Platform Data
7.6
108
8.7
280
|
Verified
7.4
103
8.4
263
|
Verified
7.6
107
8.7
275
|
Verified
7.5
107
Feature Not Available
Platform Additional Functionality
7.7
105
8.8
271
|
Verified
7.6
104
8.7
270
|
Verified
Feature Not Available
8.4
265
Agentic AI - Customer Journey Analytics
6.5
31
7.8
10
6.4
30
6.8
10
6.7
30
8.0
10
6.6
30
7.7
10
WhatsApp Messaging - WhatsApp Marketing
8.5
14
9.1
49
9.0
13
8.9
50
8.5
13
8.3
49
8.9
12
9.0
48
8.6
12
9.0
49
8.3
12
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.9
48
8.2
13
8.8
49
Feature Not Available
8.1
47
8.2
13
8.5
50
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.3
121
7.7
473
|
Verified
8.9
130
|
Verified
7.0
342
|
Verified
8.2
114
6.9
370
|
Verified
8.4
118
Campaigns
7.5
329
|
Verified
8.3
111
|
Verified
9.0
462
|
Verified
9.1
129
|
Verified
7.6
311
8.9
119
|
Verified
6.6
232
Feature Not Available
8.9
441
|
Verified
9.0
120
8.7
454
|
Verified
8.8
123
Engagement
7.4
267
8.3
110
Platform
8.3
391
8.8
120
8.2
363
|
Verified
8.7
110
|
Verified
7.9
320
8.6
104
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.3
214
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
233
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
237
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Braze and WebEngage are categorized as Personalization, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
WebEngage is categorized as Customer Journey Mapping, E-Commerce Personalization, Customer Data Platform (CDP), Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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