Compare Braze and Upland Localytics 
At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,126)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Upland Localytics excels in Ease of Use with a score of 9.0, making it user-friendly for teams new to mobile marketing, while Braze, with a score of 8.4, is noted for its more complex features that may require a steeper learning curve.
- Reviewers mention that Braze shines in Triggered Notifications with a score of 9.2, allowing for highly personalized user engagement, whereas Upland Localytics scores 9.0, indicating strong capabilities but slightly less flexibility in customization.
- G2 users highlight that Upland Localytics has a better score in Automated Email Responses at 8.3, which is crucial for maintaining user engagement, while Braze's features in this area are perceived as less robust.
- Users on G2 report that Braze's Campaign Analysis features, scoring 7.7, provide deeper insights into user behavior compared to Upland Localytics, which scores 7.6, indicating a need for improvement in tracking and reporting capabilities.
- Reviewers mention that Upland Localytics offers superior Dynamic Content capabilities with a score of 8.4, allowing for more tailored marketing efforts, while Braze's score of 8.5 suggests it is competitive but may lack some of the nuanced options available in Upland Localytics.
- Users say that Braze's Quality of Support is rated at 8.5, reflecting a strong customer service experience, while Upland Localytics, with a score of 8.3, is also well-regarded but may not match the responsiveness and resources available from Braze.
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Pricing
Entry-Level Pricing
Braze
No pricing availableUpland Localytics
No pricing availableFree Trial
Braze
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.5
794
8.1
18
Ease of Use
8.4
869
9.0
18
Ease of Setup
7.5
403
Not enough data
Ease of Admin
8.5
309
8.0
5
Quality of Support
8.5
771
8.3
17
Has the product been a good partner in doing business?
9.0
317
7.7
5
Product Direction (% positive)
9.2
756
7.9
17
Features by Category
Email Marketing
8.8
466
Not enough data
8.8
439
Not enough data
8.4
445
Not enough data
8.3
358
Not enough data
Online Marketing
6.8
270
Not enough data
8.4
389
Not enough data
8.7
426
Not enough data
8.4
403
Not enough data
7.2
284
Not enough data
Lead Management
7.5
306
Not enough data
7.4
313
Not enough data
8.6
441
Not enough data
6.7
239
Not enough data
7.3
263
Not enough data
7.5
296
Not enough data
Feature Not Available
Not enough data
7.8
297
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
242
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
247
Not enough data
Reporting & Analytics
7.8
442
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
315
Not enough data
Feature Not Available
Not enough data
Platform
8.3
349
Not enough data
Feature Not Available
Not enough data
8.5
351
Not enough data
7.6
261
Not enough data
7.7
307
Not enough data
8.4
336
Not enough data
Feature Not Available
Not enough data
Integration
7.8
356
Not enough data
8.1
338
Not enough data
7.9
300
Not enough data
User Identification
Not enough data
6.7
6
Not enough data
8.3
8
Not enough data
7.3
5
Tracking & Reporting
Not enough data
6.7
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
370
Not enough data
9.1
409
Not enough data
8.6
369
Not enough data
8.8
417
Not enough data
9.0
394
Not enough data
Analytics
8.2
414
Not enough data
7.6
380
Not enough data
Optimization
8.8
401
Not enough data
8.8
410
Not enough data
8.3
324
Not enough data
8.1
325
Not enough data
Segmentation
8.8
191
Not enough data
8.5
179
Not enough data
Targeting
8.6
172
Not enough data
8.5
158
Not enough data
Triggered Content
7.8
97
Not enough data
9.1
179
Not enough data
9.2
176
Not enough data
Personalized Content
7.3
98
Not enough data
7.1
92
Not enough data
7.0
89
Not enough data
Templates
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Not enough data
Edit
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Not enough data
Logistics
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
Not enough data
SMS Platform
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
42
Not enough data
8.4
40
Not enough data
Platform Data
7.0
42
Not enough data
6.9
40
Not enough data
7.2
40
Not enough data
7.3
40
Not enough data
Platform Additional Functionality
7.2
42
Not enough data
7.2
41
Not enough data
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analysis
7.6
305
Not enough data
7.7
390
|
Verified
Not enough data
7.1
263
|
Verified
Not enough data
6.8
289
|
Verified
Not enough data
Campaigns
7.6
250
|
Verified
Not enough data
9.1
375
|
Verified
Not enough data
7.7
233
Not enough data
6.4
157
Feature Not Available
9.0
353
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
Engagement
7.4
191
Not enough data
Platform
8.3
313
Not enough data
8.3
288
|
Verified
Not enough data
8.0
246
Feature Not Available
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Upland Localytics are categorized as Push Notification and Mobile Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Upland Localytics is categorized as Mobile App Analytics and Mobile Attribution
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Upland Localytics
Most Helpful Favorable Review
Brianne M.
Verified User in Oil & Energy
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Most Helpful Critical Review
Verified User in Marketing and Advertising
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than...
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Brianne M.
Verified User in Oil & Energy
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Marketing and Advertising
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than...
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Upland Localytics has no discussions with answers
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