Best Software for 2025 is now live!
View the Winners
  1. Home
  2. ...
  3. Mobile Marketing Software
  4. Braze
  6. Braze-vs-Salesforce Marketing Cloud Suite

Compare Braze and Salesforce Marketing Cloud Suite

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
Braze
Braze
(1,126)
4.5 out of 5
Braze
By Braze
Optimized for quick response
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
(4,617)
4.0 out of 5
Salesforce Marketing Cloud Suite
By Salesforce
At a Glance
Braze
Braze
Star Rating
(1,126)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
Star Rating
(4,617)4.0 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Salesforce Marketing Cloud Suite
Featured Products
Croct
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Croct
(27)
Personalization Engines
Visit WebsiteVisit Website
Netcapz
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Netcapz
(0)
Personalization Engines
Visit WebsiteVisit Website

Braze vs Salesforce Marketing Cloud Suite

When assessing the two solutions, reviewers found Braze easier to use, set up, and administer. Reviewers also preferred doing business with Braze overall.

  • Reviewers felt that Braze meets the needs of their business better than Salesforce Marketing Cloud Suite.
  • When comparing quality of ongoing product support, reviewers felt that Braze is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Braze over Salesforce Marketing Cloud Suite.
Pricing
Entry-Level Pricing
Braze
No pricing available
Salesforce Marketing Cloud Suite
No pricing available
Free Trial
Braze
Free Trial is available
Salesforce Marketing Cloud Suite
No trial information available
Ratings
Meets Requirements
8.5
794
8.2
3,341
Ease of Use
8.4
869
7.6
3,553
Ease of Setup
7.5
403
7.3
1,969
Ease of Admin
8.5
309
7.8
1,745
Quality of Support
8.5
771
7.7
3,152
Has the product been a good partner in doing business?
9.0
317
8.0
1,710
Product Direction (% positive)
9.2
756
7.5
3,231
Features by Category
Marketing AutomationHide 41 FeaturesShow 41 Features
7.8
9,479
Not enough data
Email Marketing
8.8
466
Not enough data
8.8
439
Not enough data
8.4
445
Not enough data
8.3
358
Not enough data
Online Marketing
6.8
270
Not enough data
8.4
389
Not enough data
8.7
426
Not enough data
8.4
403
Not enough data
7.2
284
Not enough data
Lead Management
7.5
306
Not enough data
7.4
313
Not enough data
8.6
441
Not enough data
6.7
239
Not enough data
7.3
263
Not enough data
7.5
296
Not enough data
Feature Not Available
Not enough data
7.8
297
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
242
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
247
Not enough data
Reporting & Analytics
7.8
442
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
315
Not enough data
Feature Not Available
Not enough data
Platform
8.3
349
Not enough data
Feature Not Available
Not enough data
8.5
351
Not enough data
7.6
261
Not enough data
7.7
307
Not enough data
8.4
336
Not enough data
Feature Not Available
Not enough data
Integration
7.8
356
Not enough data
8.1
338
Not enough data
7.9
300
Not enough data
Push NotificationHide 11 FeaturesShow 11 Features
8.5
4,213
Not enough data
Campaigns
8.6
370
Not enough data
9.1
409
Not enough data
8.6
369
Not enough data
8.8
417
Not enough data
9.0
394
Not enough data
Analytics
8.2
414
Not enough data
7.6
380
Not enough data
Optimization
8.8
401
Not enough data
8.8
410
Not enough data
8.3
324
Not enough data
8.1
325
Not enough data
Personalization EnginesHide 10 FeaturesShow 10 Features
8.2
1,431
Not enough data
Segmentation
8.8
191
Not enough data
8.5
179
Not enough data
Targeting
8.6
172
Not enough data
8.5
158
Not enough data
Triggered Content
7.8
97
Not enough data
9.1
179
Not enough data
9.2
176
Not enough data
Personalized Content
7.3
98
Not enough data
7.1
92
Not enough data
7.0
89
Not enough data
Email Template BuilderHide 13 FeaturesShow 13 Features
7.6
580
Not enough data
Templates
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Not enough data
Edit
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Not enough data
Logistics
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Feature Not Available
Not enough data
SMS MarketingHide 14 FeaturesShow 14 Features
8.5
346
Not enough data
Text Messaging
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
Not enough data
SMS Platform
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
7.4
327
Not enough data
Platform Basics
8.1
42
Not enough data
8.4
40
Not enough data
Platform Data
7.0
42
Not enough data
6.9
40
Not enough data
7.2
40
Not enough data
7.3
40
Not enough data
Platform Additional Functionality
7.2
42
Not enough data
7.2
41
Not enough data
Feature Not Available
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Mobile MarketingHide 14 FeaturesShow 14 Features
7.8
4,023
Not enough data
Analysis
7.6
305
Not enough data
7.7
390
|
Verified
Not enough data
7.1
263
|
Verified
Not enough data
6.8
289
|
Verified
Not enough data
Campaigns
7.6
250
|
Verified
Not enough data
9.1
375
|
Verified
Not enough data
7.7
233
Not enough data
6.4
157
Not enough data
9.0
353
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
Engagement
7.4
191
Not enough data
Platform
8.3
313
Not enough data
8.3
288
|
Verified
Not enough data
8.0
246
Not enough data
Categories
Categories
Shared Categories
Braze
Braze
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
Braze and Salesforce Marketing Cloud Suite share no categories
Unique Categories
Braze
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite is categorized as Marketing Platforms
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
18.6%
Mid-Market(51-1000 emp.)
57.2%
Enterprise(> 1000 emp.)
24.3%
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
Small-Business(50 or fewer emp.)
28.4%
Mid-Market(51-1000 emp.)
48.0%
Enterprise(> 1000 emp.)
23.6%
Reviewers' Industry
Braze
Braze
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
Computer Software
13.5%
Marketing and Advertising
13.0%
Information Technology and Services
10.4%
Financial Services
4.7%
Internet
3.5%
Other
55.0%
Most Helpful Reviews
Braze
Braze
Most Helpful Favorable Review
Federico M.
FM
Federico M.
Verified User in Real Estate

- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...

Most Helpful Critical Review
Bonni G.
BG
Bonni G.
Verified User in Marketing and Advertising

There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...

Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite
Most Helpful Favorable Review
Avinash K.
AK
Avinash K.
Verified User in Information Technology and Services

Few of the features like auto updation, daywise track and comments to communicate and attach facilities.

Most Helpful Critical Review
Verified User
G
Verified User in Logistics and Supply Chain

The complicated color pallet and complicated features.The complicated color pallet and complicated features.The complicated color pallet and complicated features. The complicated color pallet and complicated features

Alternatives
Braze
Braze Alternatives
MoEngage
MoEngage
Add MoEngage
Insider
Insider
Add Insider
WebEngage
WebEngage
Add WebEngage
Iterable
Iterable
Add Iterable
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
SAP Emarsys
SAP Emarsys
Add SAP Emarsys
Adobe Experience Cloud
Adobe Experience Cloud
Add Adobe Experience Cloud
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Add Intuit Mailchimp All-in-One Marketing Platform
Discussions
Braze
Braze Discussions
What is Braze used for?
4 comments
Nikola R.
NR
Marketing automation across various channels Read more
Monty the Mongoose crying
Braze has no more discussions with answers
See all discussions
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite Discussions
How we can track real time website visitors through email automation?
1 comment
Sridhar J.
SJ
Integrate Pardot with Salesforce.Read more
Monty the Mongoose crying
Salesforce Marketing Cloud Suite has no more discussions with answers
See all discussions
Ask Braze a QuestionContact Braze
Ask Salesforce Marketing Cloud Suite a QuestionContact Salesforce Marketing Cloud Suite

Spotlight Categories

Add Product
Braze
Braze
Optimized for quick response
Salesforce Marketing Cloud Suite
Salesforce Marketing Cloud Suite