# Braze vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in **ease of use** , with many users praising its intuitive interface and powerful analytics. One user highlighted how easy it is to create campaigns across multiple channels like push notifications, SMS, email, and WhatsApp, making customer engagement feel effortless.
- **Users say** that Braze shines in **segmentation capabilities** , allowing for highly targeted email communications. Reviewers appreciate how this feature ensures the right messages reach the right audience, which has significantly boosted their marketing results.
- **According to verified reviews** , CleverTap's implementation process is notably quick and straightforward. Users have mentioned that the platform's dashboard is user-friendly, making it easy to track real-time data and generate reports, which enhances their overall marketing efficiency.
- **Reviewers mention** that while Braze offers robust features, some users find it less intuitive compared to CleverTap, particularly in terms of setup. One user noted that the REST API functionality is a lifesaver for pulling and posting data, but the initial learning curve can be steep.
- **G2 reviewers highlight** CleverTap's strong support quality, with many users expressing satisfaction with the assistance they receive. The platform's customer service is often described as responsive and helpful, which contributes to a positive user experience.
- **Users report** that Braze's overall performance is impressive, particularly in mobile marketing, where it has a significantly higher G2 score. However, some users feel that CleverTap's features for managing email deliverability and A/B testing are superior, providing more flexibility in campaign management.



| | Braze | CleverTap | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,682 | 650 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | No pricing available | $75.00 Per Month | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

### CleverTap

Pros:
- Analytics (57 reviews)
- Customer Support (56 reviews)

Cons:
- Learning Curve (31 reviews)
- Missing Features (22 reviews)

---
## Ratings Comparison
| Rating | Braze | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1003 reviews) | 8.8 (542 reviews) | 
  | **Ease of Use** | 8.3 (1265 reviews) | 8.9 (544 reviews) | 
  | **Ease of Setup** | 7.6 (736 reviews) | 8.5 (330 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 9.0 (247 reviews) | 
  | **Quality of Support** | 8.5 (949 reviews) | 9.0 (533 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 9.3 (245 reviews) | 
  | **Product Direction (% positive)** | 9.2 (957 reviews) | 9.5 (525 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 673 |
| **CleverTap** | 8.4/10 | 212 |

#### Email Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 9.0 (169 reviews) | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.9 (162 reviews) | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.9 (160 reviews) | 
| **Automated Email Responses** | 8.4 (452 reviews) | 8.8 (148 reviews) | 

#### Online Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 8.1 (128 reviews) | 
| **Dynamic Content** | 8.4 (485 reviews) | 8.7 (155 reviews) | 
| **A/B Testing** | 8.7 (525 reviews) | 9.1 (164 reviews) | 
| **Mobile Optimized** | 8.4 (494 reviews) | 9.1 (156 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 8.2 (133 reviews) | 

#### Lead Management

| Feature | Braze | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 8.9 (139 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.6 (138 reviews) | 
| **Segmentation** | 8.6 (541 reviews) | 9.2 (172 reviews) | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 8.4 (122 reviews) | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.6 (136 reviews) | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.6 (147 reviews) | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.6 (139 reviews) | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.8 (136 reviews) | 

#### Campaign Management

| Feature | Braze | CleverTap | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.8 (146 reviews) | 
| **Event / Webinar Marketing** | Feature Not Available | 8.2 (136 reviews) | 
| **Calendaring** | Feature Not Available | 8.1 (129 reviews) | 
| **Budgeting** | Feature Not Available | 7.8 (123 reviews) | 

#### Social

| Feature | Braze | CleverTap | 
|---|---|---|
| **Social Sharing** | 6.7 (326 reviews) | 7.9 (129 reviews) | 
| **Social Campaigns** | Feature Not Available | 7.9 (134 reviews) | 
| **Social Media Engagement** | Feature Not Available | 7.7 (127 reviews) | 
| **Social Media Advertising** | 6.6 (330 reviews) | 8.0 (133 reviews) | 

#### Reporting & Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.9 (163 reviews) | 
| **Web Analytics** | Feature Not Available | 8.4 (150 reviews) | 
| **ROI Analytics** | Feature Not Available | 8.4 (147 reviews) | 
| **Revenue Analytics** | 6.6 (399 reviews) | 8.5 (141 reviews) | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.4 (121 reviews) | 

#### Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Customization ** | 8.3 (457 reviews) | 8.7 (154 reviews) | 
| **Workflow Capability** | Feature Not Available | 8.7 (137 reviews) | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 9.2 (152 reviews) | 
| **Internationalization** | 7.7 (351 reviews) | 8.3 (121 reviews) | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 8.6 (127 reviews) | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.8 (143 reviews) | 
| **Output Document Generation** | Feature Not Available | 8.5 (120 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | 7.1 (8 reviews) | 
| **Multi-step Planning** | 6.6 (37 reviews) | 7.7 (8 reviews) | 
| **Cross-system Integration** | 6.8 (38 reviews) | 7.7 (8 reviews) | 
| **Adaptive Learning** | 6.5 (37 reviews) | 7.5 (8 reviews) | 
| **Proactive Assistance** | 6.4 (37 reviews) | 7.5 (8 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | 7.1 (8 reviews) | 

#### Integration

| Feature | Braze | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.6 (158 reviews) | 
| **Integration APIs** | 8.1 (439 reviews) | 8.5 (150 reviews) | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 8.2 (135 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.9/10 | 248 |

#### User Identification

| Feature | Braze | CleverTap | 
|---|---|---|
| **Demographics** | Not enough data | 8.6 (197 reviews) | 
| **User Segmentation** | Not enough data | 9.2 (212 reviews) | 
| **Geolocation** | Not enough data | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (204 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (200 reviews) | 
| **Attribution** | Not enough data | 8.6 (180 reviews) | 
| **Dashboard** | Not enough data | 8.8 (210 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (186 reviews) | 
| **User Activity History** | Not enough data | 9.1 (191 reviews) | 

#### Metrics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 568 |
| **CleverTap** | 8.6/10 | 279 |

#### Campaigns

| Feature | Braze | CleverTap | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | 9.0 (239 reviews) | 
| **Scheduling** | 9.0 (487 reviews) | 9.3 (252 reviews) | 
| **Retarget** | 8.6 (444 reviews) | 8.9 (240 reviews) | 
| **Segmentation** | 8.8 (497 reviews) | 9.2 (256 reviews) | 
| **Triggered Notifications** | 8.9 (471 reviews) | 9.3 (240 reviews) | 

#### Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 8.9 (249 reviews) | 
| **Audience Insights** | 7.7 (454 reviews) | 8.8 (236 reviews) | 

#### Optimization

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | 8.9 (237 reviews) | 
| **Personalization** | 8.8 (491 reviews) | 9.0 (244 reviews) | 
| **Rich Notifications** | 8.3 (393 reviews) | 9.0 (234 reviews) | 
| **Integrations** | 8.1 (399 reviews) | 8.7 (216 reviews) | 

#### Agentic AI - Push Notification

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | 6.7 (7 reviews) | 
| **Adaptive Learning** | 6.6 (41 reviews) | 7.4 (7 reviews) | 
| **Proactive Assistance** | 6.4 (40 reviews) | 6.9 (7 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **CleverTap** | 9.2/10 | 83 |

#### Segmentation

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | 9.4 (70 reviews) | 
| **Customer Profiles** | 8.5 (200 reviews) | 9.5 (67 reviews) | 

#### Targeting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | 9.4 (66 reviews) | 
| **Contextual Targeting** | 8.5 (178 reviews) | 9.3 (66 reviews) | 

#### Triggered Content

| Feature | Braze | CleverTap | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | 9.3 (58 reviews) | 
| **Triggered Emails** | 9.1 (203 reviews) | 9.4 (65 reviews) | 
| **Triggered Messages** | 9.1 (197 reviews) | 9.4 (66 reviews) | 

#### Personalized Content

| Feature | Braze | CleverTap | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | 9.2 (59 reviews) | 
| **Personalized Discounts** | 7.1 (111 reviews) | 8.5 (59 reviews) | 
| **Website Personalization** | 7.0 (108 reviews) | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **CleverTap** | N/A | N/A |

#### Templates

| Feature | Braze | CleverTap | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | CleverTap | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | CleverTap | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **CleverTap** | N/A | N/A |

#### Text Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.2 (65 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.5 (63 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.4 (63 reviews) | Not enough data | 
| **API Integration** | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.7/10 | 191 |

#### Platform Basics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (161 reviews) | 
| **Exporting** | Not enough data | 8.5 (156 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.9 (150 reviews) | 
| **Multiple Personas** | Not enough data | 8.8 (137 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (140 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **CleverTap** | N/A | N/A |

#### Platform Basics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | CleverTap | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | CleverTap | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **CleverTap** | 8.5/10 | 30 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | 8.5 (26 reviews) | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | 8.7 (28 reviews) | 
| **Conversational Messaging** | 8.5 (13 reviews) | 8.1 (27 reviews) | 
| **Personalization** | 8.9 (12 reviews) | 8.9 (28 reviews) | 
| **Promotional Messages** | 8.6 (12 reviews) | 8.5 (28 reviews) | 
| **Automated Replies** | 8.3 (12 reviews) | 8.5 (28 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | 8.3 (26 reviews) | 
| **API Integration** | 8.2 (13 reviews) | 8.7 (27 reviews) | 
| **WhatsApp Commerce** | Feature Not Available | 8.2 (25 reviews) | 
| **Analytics** | 8.2 (13 reviews) | 8.7 (27 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **CleverTap** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | CleverTap | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 550 |
| **CleverTap** | 8.5/10 | 275 |

#### Analysis

| Feature | Braze | CleverTap | 
|---|---|---|
| **Application Attribution** | 7.5 (384 reviews) | 8.6 (193 reviews) | 
| **Campaign Analysis** | 7.7 (476 reviews) ✓ Verified | 8.9 (233 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | 8.7 (178 reviews) | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | 8.9 (178 reviews) | 

#### Campaigns

| Feature | Braze | CleverTap | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | 8.5 (189 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | 9.3 (240 reviews) ✓ Verified | 
| **Bulk SMS** | 7.6 (311 reviews) | 8.8 (189 reviews) | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | 8.2 (151 reviews) | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | 9.1 (182 reviews) | 
| **Audience Segmentation** | 8.7 (467 reviews) ✓ Verified | 9.3 (197 reviews) | 

#### Engagement

| Feature | Braze | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | 8.6 (165 reviews) | 

#### Platform

| Feature | Braze | CleverTap | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | 8.8 (202 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | 8.8 (199 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (323 reviews) | 8.6 (173 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | 8.3 (12 reviews) | 
| **Multi-step Planning** | 6.7 (42 reviews) | 8.0 (11 reviews) | 
| **Cross-system Integration** | 6.7 (40 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | 6.6 (40 reviews) | 8.0 (11 reviews) | 
| **Proactive Assistance** | 6.6 (41 reviews) | 7.6 (11 reviews) | 
| **Decision Making** | 6.6 (42 reviews) | 7.9 (11 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 8.4/10 | 297 |

#### Marketing Operations

| Feature | Braze | CleverTap | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (217 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.8 (247 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.8 (253 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (237 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.1 (100 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Braze | CleverTap | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (258 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.7 (238 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.8 (233 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.6 (222 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (175 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 9.1/10 | 176 |

#### Metrics

| Feature | Braze | CleverTap | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (164 reviews) | 
| **Exit Tracking** | Not enough data | 9.0 (94 reviews) | 
| **Retention** | Not enough data | 9.0 (156 reviews) | 
| **Return** | Not enough data | 9.0 (140 reviews) | 
| **Conversions** | Not enough data | 9.1 (161 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Braze | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.4 (101 reviews) | 
| **Conversion Goal** | Not enough data | 8.9 (103 reviews) | 
| **Percentage of Traffic** | Not enough data | 9.0 (117 reviews) | 
| **Confidence Level** | Not enough data | 9.0 (37 reviews) | 
| **Multivariant Testing** | Not enough data | 9.1 (107 reviews) | 

#### Reporting

| Feature | Braze | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 9.2 (139 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (137 reviews) | 

#### Personalization

| Feature | Braze | CleverTap | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.0 (123 reviews) | 
| **Custom Targeting** | Not enough data | 9.1 (121 reviews) | 
| **Data Segmentation** | Not enough data | 9.2 (105 reviews) | 

#### Administration

| Feature | Braze | CleverTap | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (131 reviews) | 
| **QA Testing** | Not enough data | 8.5 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (5):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (5):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to CleverTap (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | CleverTap | 
|---|---|---|
| **Small-Business** | 16.8% | 28.1% | 
| **Mid-Market** | 55.7% | 53.1% | 
| **Enterprise** | 27.5% | 18.8% | 

### By Industry

#### Braze

- **Financial Services:** 12.5%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.4%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 43.1%

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.7%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.2%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.7%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (827 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1350 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1345 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (763 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (746 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1198 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (604 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (558 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4459 reviews)

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (558 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (746 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (827 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1350 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1181 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (703 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (604 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (810 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14702 reviews)

---
## Top Discussions

### Braze

- Title: [What is Braze used for?](https://www.g2.com/discussions/what-is-braze-used-for) — 4 comments
  > **Top comment:** "Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned..."
- Title: [How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?](https://www.g2.com/discussions/how-do-you-deal-with-braze-s-pricing-complexity-and-the-surprise-costs-that-come-with-growth) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring..."
- Title: [Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?](https://www.g2.com/discussions/does-anyone-else-struggle-with-the-lack-of-autosave-and-occasional-glitches-when-building-canvases-and-messages) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser..."
- Title: [What tricks are you using to stay organized amid hundreds of canvases, campaigns, and templates?](https://www.g2.com/discussions/what-tricks-are-you-using-to-stay-organized-amid-hundreds-of-canvases-campaigns-and-templates) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Naming conventions and tag filters have been a game-changer for us. We use region-channel prefixes (like “EU_Email_”)..."
- Title: [How are you handling Braze’s learning curve and onboarding new marketers without losing weeks of productivity?](https://www.g2.com/discussions/how-are-you-handling-braze-s-learning-curve-and-onboarding-new-marketers-without-losing-weeks-of-productivity) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">One thing that sped up onboarding for us was mixing Braze’s own “Getting Started” tutorials with short internal Loom..."

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-clevertap)