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At a Glance
Braze
Braze
Star Rating
(1,127)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
CleverTap
CleverTap
Star Rating
(599)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Information
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for highly targeted campaigns, while Braze's segmentation capabilities, although strong at 8.8, are seen as less flexible by some users.
  • Reviewers mention that CleverTap's email marketing features such as building and personalizing emails scored 9.0, indicating a robust toolset, whereas Braze's similar features scored slightly lower at 8.8, suggesting room for improvement in customization options.
  • G2 users highlight CleverTap's superior automated email responses with a score of 8.8, which many find effective for engagement, while Braze's score of 8.3 indicates that users feel it could enhance its automation capabilities.
  • Users on G2 appreciate CleverTap's campaign scheduling feature, which scored 9.4, making it easy to plan and execute campaigns, while Braze's score of 9.1, although still strong, suggests it may not be as intuitive for some users.
  • Reviewers say that CleverTap's quality of support is rated at 9.0, with many users praising the responsiveness and helpfulness of the support team, compared to Braze's score of 8.5, where some users have reported longer wait times for assistance.
  • Users report that CleverTap's dynamic content capabilities scored 8.8, allowing for personalized user experiences, while Braze's score of 8.4 indicates that users feel it could offer more advanced options for content customization.
Featured Products
Pricing
Entry-Level Pricing
Braze
No pricing available
CleverTap
Essentials
$75.00
Per Month
Browse all 3 pricing plans
Free Trial
Braze
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
794
8.8
499
Ease of Use
8.4
869
9.0
501
Ease of Setup
7.5
403
8.5
284
Ease of Admin
8.5
309
9.0
230
Quality of Support
8.5
771
9.0
491
Has the product been a good partner in doing business?
9.0
317
9.3
229
Product Direction (% positive)
9.2
756
9.5
483
Features by Category
7.8
9,479
8.5
4,987
Email Marketing
8.8
466
9.0
150
8.8
439
8.9
143
8.4
445
8.9
142
8.3
358
8.8
130
Online Marketing
6.8
270
8.1
110
8.4
389
8.8
137
8.7
426
9.1
144
8.4
403
9.1
136
7.2
284
8.2
113
Lead Management
7.5
306
8.9
122
7.4
313
8.6
121
8.6
441
9.2
152
6.7
239
8.3
105
7.3
263
8.6
119
7.5
296
8.6
130
Feature Not Available
8.7
122
7.8
297
8.7
119
Campaign Management
Feature Not Available
8.7
131
Feature Not Available
8.1
120
Feature Not Available
8.0
114
Feature Not Available
7.7
107
Social
Feature Not Available
Feature Not Available
6.5
242
7.8
113
Feature Not Available
7.8
118
Feature Not Available
7.6
111
6.6
247
8.0
118
Reporting & Analytics
7.8
442
9.0
146
Feature Not Available
8.4
134
Feature Not Available
8.3
131
6.6
315
8.5
125
Feature Not Available
7.3
106
Platform
8.3
349
8.7
136
Feature Not Available
8.7
118
8.5
351
9.2
134
7.6
261
8.3
104
7.7
307
8.6
110
8.4
336
8.8
124
Feature Not Available
8.5
103
Integration
7.8
356
8.7
139
8.1
338
8.5
131
7.9
300
8.2
119
Not enough data
9.0
2,395
User Identification
Not enough data
8.6
191
Not enough data
9.2
206
Not enough data
8.7
178
Tracking & Reporting
Not enough data
9.2
198
Not enough data
9.0
194
Not enough data
8.6
174
Not enough data
8.8
203
Not enough data
8.8
180
Not enough data
9.2
185
Metrics
Not enough data
9.2
158
Not enough data
9.1
88
Not enough data
9.1
150
Not enough data
9.1
135
Not enough data
9.2
155
8.5
4,213
9.1
2,503
Campaigns
8.6
370
9.1
226
9.1
409
9.4
239
8.6
369
9.0
227
8.8
417
9.3
243
9.0
394
9.4
227
Analytics
8.2
414
9.0
236
7.6
380
8.9
223
Optimization
8.8
401
9.0
225
8.8
410
9.1
232
8.3
324
9.0
221
8.1
325
8.8
204
Personalization EnginesHide 10 FeaturesShow 10 Features
8.2
1,431
9.4
625
Segmentation
8.8
191
9.5
69
8.5
179
9.6
66
Targeting
8.6
172
9.6
66
8.5
158
9.5
65
Triggered Content
7.8
97
9.5
58
9.1
179
9.5
64
9.2
176
9.5
65
Personalized Content
7.3
98
9.3
58
7.1
92
8.7
58
7.0
89
9.2
56
Email Template BuilderHide 13 FeaturesShow 13 Features
7.6
580
Not enough data
Templates
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Not enough data
Edit
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Not enough data
Logistics
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Feature Not Available
Not enough data
8.5
346
Not enough data
Text Messaging
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
Not enough data
SMS Platform
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Not enough data
Customer Journey MappingHide 5 FeaturesShow 5 Features
Not enough data
8.8
689
Platform Basics
Not enough data
8.7
151
Not enough data
8.7
145
Not enough data
8.9
140
Not enough data
8.8
128
Not enough data
8.8
125
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
7.4
327
Not enough data
Platform Basics
8.1
42
Not enough data
8.4
40
Not enough data
Platform Data
7.0
42
Not enough data
6.9
40
Not enough data
7.2
40
Not enough data
7.3
40
Not enough data
Platform Additional Functionality
7.2
42
Not enough data
7.2
41
Not enough data
Feature Not Available
Not enough data
Not enough data
8.8
180
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.9
17
Not enough data
8.9
19
Not enough data
8.4
18
Not enough data
9.0
19
Not enough data
8.6
19
Not enough data
8.7
19
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.7
17
Not enough data
8.8
18
Feature Not Available
8.6
16
Not enough data
8.9
18
7.8
4,023
8.9
2,449
Analysis
7.6
305
8.6
179
7.7
390
|
Verified
8.9
215
|
Verified
7.1
263
|
Verified
8.8
164
6.8
289
|
Verified
9.0
163
Campaigns
7.6
250
|
Verified
8.5
175
|
Verified
9.1
375
|
Verified
9.3
222
|
Verified
7.7
233
8.9
173
6.4
157
8.4
138
9.0
353
|
Verified
9.2
163
8.7
370
|
Verified
9.4
177
Engagement
7.4
191
8.7
152
Platform
8.3
313
8.9
186
8.3
288
|
Verified
8.9
183
|
Verified
8.0
246
8.7
159
Not enough data
8.7
2,296
Marketing Operations
Not enough data
8.5
204
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.8
239
|
Verified
Not enough data
9.1
224
|
Verified
Not enough data
8.2
87
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
246
|
Verified
Not enough data
8.7
249
|
Verified
Not enough data
8.7
225
|
Verified
Not enough data
8.8
218
|
Verified
Not enough data
8.6
209
|
Verified
Not enough data
8.6
162
|
Verified
Not enough data
9.1
686
Metrics
Not enough data
9.2
158
Not enough data
9.1
88
Not enough data
9.1
150
Not enough data
9.1
135
Not enough data
9.2
155
Mobile App OptimizationHide 15 FeaturesShow 15 Features
Not enough data
9.0
1,634
Variation Testing
Not enough data
9.2
121
Not enough data
8.6
99
Not enough data
9.0
101
Not enough data
9.0
115
Not enough data
9.0
31
Not enough data
9.1
105
Reporting
Not enough data
9.2
137
Not enough data
9.0
135
Personalization
Not enough data
9.0
121
Not enough data
9.2
119
Not enough data
9.3
103
Administration
Not enough data
8.8
129
Not enough data
8.8
44
Not enough data
8.9
135
Not enough data
9.2
139
Categories
Categories
Shared Categories
Braze
Braze
CleverTap
CleverTap
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
18.6%
Mid-Market(51-1000 emp.)
57.2%
Enterprise(> 1000 emp.)
24.3%
CleverTap
CleverTap
Small-Business(50 or fewer emp.)
27.6%
Mid-Market(51-1000 emp.)
53.0%
Enterprise(> 1000 emp.)
19.4%
Reviewers' Industry
Braze
Braze
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
CleverTap
CleverTap
Financial Services
16.8%
Information Technology and Services
6.4%
Internet
5.7%
Retail
5.4%
Marketing and Advertising
5.4%
Other
60.2%
Most Helpful Reviews
Braze
Braze
Most Helpful Favorable Review
Federico M.
FM
Federico M.
Verified User in Real Estate

- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...

Most Helpful Critical Review
Bonni G.
BG
Bonni G.
Verified User in Marketing and Advertising

There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...

CleverTap
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
SR
Sai Ganesh R.
Verified User in Marketing and Advertising

Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...

Most Helpful Critical Review
RZ
Renat Z.
Verified User in Leisure, Travel & Tourism

Even simple things do not work and support is a waste of time

Alternatives
Braze
Braze Alternatives
MoEngage
MoEngage
Add MoEngage
Insider
Insider
Add Insider
WebEngage
WebEngage
Add WebEngage
Iterable
Iterable
Add Iterable
CleverTap
CleverTap Alternatives
Netcore Customer Engagement and Experience Platform
Netcore Customer Engagement and Experience Platform
Add Netcore Customer Engagement and Experience Platform
MoEngage
MoEngage
Add MoEngage
WebEngage
WebEngage
Add WebEngage
Insider
Insider
Add Insider
Discussions
Braze
Braze Discussions
What is Braze used for?
4 comments
Nikola R.
NR
Marketing automation across various channels Read more
Monty the Mongoose crying
Braze has no more discussions with answers
CleverTap
CleverTap Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 comments
Vitto F.
VF
Bitstarz Casino is the place to be for anyone looking for good payouts and a variety of different deposit options. Players can choose bitcoin, litecoin,...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 comments
Mridu B.
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Braze
Braze
Optimized for quick response
CleverTap
CleverTap
Optimized for quick response