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Compare Brandwatch Consumer Intelligence and Infegy Atlas

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At a Glance
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Star Rating
(624)4.4 out of 5
Market Segments
Enterprise (35.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer Intelligence
Infegy Atlas
Infegy Atlas
Star Rating
(211)4.5 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Information
Entry-Level Pricing
$ 2 Seats
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Brandwatch Consumer Intelligence excels in "Quality of Support" with a score of 8.6, while Infegy Atlas significantly outshines in this area with an impressive score of 9.9, indicating that users find Infegy’s support to be more responsive and helpful.
  • Reviewers mention that Brandwatch offers robust "Social Measurement" capabilities with a score of 8.5, but Infegy Atlas provides slightly less effective measurement tools, scoring 8.3, which may impact users looking for comprehensive social media insights.
  • G2 users highlight that Brandwatch's "Audience Insights" feature scores 8.4, which is lower than Infegy Atlas's score of 9.0, suggesting that Infegy provides more detailed and actionable audience data, making it a better choice for targeted marketing strategies.
  • Users on G2 report that Brandwatch's "Sentiment Analysis" feature scores 7.1, while Infegy Atlas offers a more effective solution with a score of 7.8, indicating that users may find Infegy’s sentiment analysis to be more accurate and reliable for understanding public perception.
  • Reviewers say that Brandwatch's "Report Customizability" is rated at 8.0, which is comparable to Infegy Atlas's score of 8.1, but users note that Infegy provides slightly better options for tailoring reports to specific needs, enhancing usability for data presentation.
  • Users report that Brandwatch's "Keyword Tracking" feature scores 8.6, while Infegy Atlas is close behind with a score of 8.5, indicating that both products perform well in this area, but Brandwatch may have a slight edge in tracking keyword performance effectively.
Featured Products
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing available
Infegy Atlas
Starter
$
2 Seats
Browse all 3 pricing plans
Free Trial
Brandwatch Consumer Intelligence
No trial information available
Infegy Atlas
Free Trial is available
Ratings
Meets Requirements
8.4
502
8.6
167
Ease of Use
8.2
504
8.3
170
Ease of Setup
7.9
311
8.8
76
Ease of Admin
8.3
294
8.7
65
Quality of Support
8.6
478
9.9
164
Has the product been a good partner in doing business?
8.8
291
9.6
68
Product Direction (% positive)
9.1
479
9.5
159
Features by Category
Social Media AnalyticsHide 11 FeaturesShow 11 Features
7.7
253
7.9
78
Social Analytics
8.5
214
8.2
61
7.7
201
Feature Not Available
7.7
209
7.9
56
6.7
129
6.8
36
6.9
148
Feature Not Available
8.0
125
8.5
62
7.4
137
8.0
72
Reports & Dashboards
8.0
213
8.1
62
8.1
217
8.0
63
8.3
194
8.2
52
7.2
82
7.4
41
8.0
120
Not enough data
Media Channels
6.9
82
Not enough data
6.5
80
Not enough data
8.6
109
Not enough data
Geographic Coverage
7.8
95
Not enough data
8.2
100
Not enough data
8.3
94
Not enough data
Reporting
8.5
112
Not enough data
8.3
104
Not enough data
7.8
99
Not enough data
8.9
112
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audience Intelligence PlatformsHide 11 FeaturesShow 11 Features
7.9
110
8.3
35
Audiences
8.4
103
9.1
34
7.8
90
8.0
28
6.8
72
7.3
29
7.7
85
8.3
32
Data Analysis
7.8
79
8.3
28
8.9
105
8.5
32
8.7
101
8.8
35
8.8
101
8.6
34
Administration
7.3
63
Feature Not Available
6.9
59
Feature Not Available
8.3
89
8.5
28
Social Media Listening ToolsHide 10 FeaturesShow 10 Features
8.2
351
7.9
118
Monitoring & Listening
8.5
323
8.4
107
7.6
303
7.2
93
8.7
153
8.3
80
8.6
151
8.6
82
8.6
154
8.6
87
8.4
146
8.3
79
Data Management & Analysis
7.1
325
7.9
112
8.2
318
8.5
100
8.1
125
6.8
59
8.2
140
8.0
71
8.1
85
Not enough data
Brand Signals
8.2
69
Not enough data
7.1
68
Not enough data
8.5
70
Not enough data
Brand Analytics
8.4
78
Not enough data
8.3
76
Not enough data
Marketing Account IntelligenceHide 13 FeaturesShow 13 Features
7.9
77
Not enough data
Lead Intelligence
8.8
73
Not enough data
8.3
65
Not enough data
7.9
62
Not enough data
Lead Management
8.4
63
Not enough data
7.5
53
Not enough data
7.9
54
Not enough data
Marketing Campaigns
7.7
55
Not enough data
7.0
44
Not enough data
7.6
51
Not enough data
7.7
49
Not enough data
8.3
58
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Infegy Atlas
Infegy Atlas
Brandwatch Consumer Intelligence and Infegy Atlas are categorized as Audience Intelligence Platforms, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Infegy Atlas
Infegy Atlas has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
30.2%
Mid-Market(51-1000 emp.)
34.0%
Enterprise(> 1000 emp.)
35.8%
Infegy Atlas
Infegy Atlas
Small-Business(50 or fewer emp.)
34.9%
Mid-Market(51-1000 emp.)
45.5%
Enterprise(> 1000 emp.)
19.6%
Reviewers' Industry
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Marketing and Advertising
30.8%
Public Relations and Communications
7.8%
Market Research
7.1%
Information Technology and Services
5.6%
Management Consulting
2.7%
Other
45.9%
Infegy Atlas
Infegy Atlas
Marketing and Advertising
51.2%
Market Research
12.9%
Public Relations and Communications
8.1%
Consumer Goods
2.9%
Food & Beverages
2.4%
Other
22.5%
Most Helpful Reviews
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence
Most Helpful Favorable Review
BD
Benjamin D.
Verified User in Marketing and Advertising

As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...

Most Helpful Critical Review
Verified User in Entertainment
GE
Verified User in Entertainment

Do with the interface when creating the monitors was easier to maneuver. The contract is based on the number of monitors versus the number of licenses. Therefore it is easy to run out of monitors on which to build the reports.

Infegy Atlas
Infegy Atlas
Most Helpful Favorable Review
SF
Sean Carlos F.
Verified User in Market Research

Infegy Atlas offers the ability to perform custom audience segmentation, which has proven to be indispensable for many of our projects and clients. Additionally, when this audience segmentation is coupled with their 8+ years of historical data the value of...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

It can be a little unclear how to use the tool and the data captured in Infegy.

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Brandwatch Consumer Intelligence
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Discussions
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 comments
DV
a mention is a single tweet, comment, retweet and so in any site. a query is a string of keywords that you can use to search for mentions. In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 comments
ZH
Thank you for your help it helped me a lot in solving my issue https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Infegy Atlas
Infegy Atlas Discussions
What does Infegy do?
1 comment
GW
Social listening, insight mining and trend reporting.Read more
Monty the Mongoose crying
Infegy Atlas has no more discussions with answers