Compare Brandfolder and OpenAsset 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (62.3% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
No pricing available
Brandfolder
Star Rating
(1,359)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderOpenAsset
Star Rating
(176)4.7 out of 5
Market Segments
Mid-Market (62.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about OpenAssetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandfolder excels in its File Types support, scoring 9.1, which allows for a wide variety of asset formats, while OpenAsset follows closely with a score of 9.0, indicating strong but slightly less diverse support.
- Reviewers mention that OpenAsset shines in Quality of Support, achieving a score of 9.5 compared to Brandfolder's 8.9, highlighting a more responsive and helpful customer service experience.
- G2 users note that Brandfolder's Photo Editing capabilities are lacking, with a score of 5.7, while OpenAsset offers a more robust solution, although still not ideal, with a score of 5.5, indicating both products could improve in this area.
- Users on G2 report that OpenAsset's File Preview feature is superior, scoring 9.1, which enhances the user experience by allowing for better visualization of assets, while Brandfolder scores 8.7.
- Reviewers say that Brandfolder's Search functionality, with a score of 8.3, could be improved, as OpenAsset's search capabilities score higher at 8.7, making it easier for users to find specific assets quickly.
- Users say that both platforms have strong Metadata management, but OpenAsset edges out with a score of 9.1 compared to Brandfolder's 8.7, indicating a more comprehensive approach to asset tagging and organization.
Featured Products
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Digital Asset Management
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Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
OpenAsset
No pricing availableFree Trial
Brandfolder
Free Trial is available
OpenAsset
Free Trial is available
Ratings
Meets Requirements
9.0
1,118
9.2
160
Ease of Use
8.9
1,129
8.9
162
Ease of Setup
8.2
487
8.4
112
Ease of Admin
8.6
467
8.7
105
Quality of Support
8.9
811
9.5
144
Has the product been a good partner in doing business?
8.9
460
9.6
105
Product Direction (% positive)
8.5
1,092
9.4
162
Features by Category
Interface and Performance
8.9
802
|
Verified
9.0
150
|
Verified
8.7
848
|
Verified
8.7
144
|
Verified
8.3
877
|
Verified
8.7
149
|
Verified
8.7
893
|
Verified
9.1
150
|
Verified
7.5
247
Feature Not Available
Asset Management
9.1
846
|
Verified
9.0
146
|
Verified
8.7
640
|
Verified
9.1
139
|
Verified
8.6
609
|
Verified
8.9
133
|
Verified
8.6
559
|
Verified
8.4
87
8.6
525
|
Verified
8.3
79
8.2
370
|
Verified
7.9
74
8.4
411
|
Verified
8.6
119
|
Verified
8.5
313
8.6
89
Media Types
8.7
647
|
Verified
8.1
110
|
Verified
8.7
481
|
Verified
8.1
82
|
Verified
9.4
901
|
Verified
9.6
148
|
Verified
Administration
8.5
599
|
Verified
8.7
130
|
Verified
8.8
715
|
Verified
8.9
144
|
Verified
8.9
735
|
Verified
8.8
118
|
Verified
8.0
513
|
Verified
8.8
142
|
Verified
8.0
438
|
Verified
8.6
114
|
Verified
Content Protection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
9.3
5
Content Type
Not enough data
9.0
5
Not enough data
9.0
5
Editing
5.7
109
Not enough data
7.2
111
Not enough data
5.6
106
Not enough data
5.8
103
Not enough data
Search
7.7
112
Not enough data
8.0
112
Not enough data
6.7
116
Not enough data
6.8
107
Not enough data
Permissions
7.7
111
Not enough data
8.1
112
Not enough data
8.0
109
Not enough data
Platform
7.4
111
Not enough data
8.1
111
Not enough data
6.8
107
Not enough data
Categories
Categories
Shared Categories
Brandfolder and OpenAsset are categorized as Digital Asset Management
Unique Categories
Brandfolder is categorized as Brand Asset Management
OpenAsset is categorized as Digital Rights Management (DRM)
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenAsset
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Non-Profit Organization Management
6.3%
Food & Beverages
6.2%
Consumer Goods
5.9%
Computer Software
5.3%
Other
68.3%
Architecture & Planning
54.9%
Construction
20.0%
Civil Engineering
14.3%
Mechanical or Industrial Engineering
2.3%
Marketing and Advertising
2.3%
Other
6.3%
Most Helpful Reviews
Brandfolder
Most Helpful Favorable Review
Emily M.
Verified User in Non-Profit Organization Management
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
Most Helpful Critical Review
Verified User in Food & Beverages
I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into...
OpenAsset
Most Helpful Favorable Review
Meghan C.
Verified User in Construction
OpenAsset stores both data and imagery, making it easy for anyone within our company to search for past projects and pull up detailed information. There is also an area dedicated to personnel, showing a breakdown of someone's career and an option to link to...
Most Helpful Critical Review
Rachel C.
Verified User in Construction
Too many things to mention in this review.
Emily M.
Verified User in Non-Profit Organization Management
I love being able to send our Brandfolder link directly to our members (or send them to our website) so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process...
Meghan C.
Verified User in Construction
OpenAsset stores both data and imagery, making it easy for anyone within our company to search for past projects and pull up detailed information. There is also an area dedicated to personnel, showing a breakdown of someone's career and an option to link to...
Verified User in Food & Beverages
I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into...
Rachel C.
Verified User in Construction
Too many things to mention in this review.
Discussions
How secure is Brandfolder?
1 comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
What features are available on the Brandfolder Enterprise plan?
1 comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
How much does OpenAsset cost?
1 comment
CC
Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring...Read more
What is cloud based dam?
1 comment
JS
The phrase "Cloud Based Digital Asset Management" is already in English. It refers to a system or software that allows for the organization, storage, and...Read more
OpenAsset has no more discussions with answers
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