Compare Blueshift and Iterable 
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansIterable
Star Rating
(663)4.4 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a star rating of 9.0 for building and personalizing emails, while Blueshift follows closely with a rating of 8.8. Reviewers mention that Iterable's intuitive interface makes it easier to create visually appealing emails.
- Reviewers mention that Blueshift offers superior mobile optimization, scoring 8.6 compared to Iterable's 8.0. Users on G2 appreciate Blueshift's mobile-friendly features, which enhance user engagement on mobile devices.
- G2 users highlight that Blueshift shines in data enrichment with a score of 8.9, while Iterable lags behind at 7.0. Reviewers say that Blueshift's robust data sourcing capabilities allow for more comprehensive customer profiles.
- Users say that Iterable's campaign management features, particularly in triggered emails, score impressively at 9.1, matching Blueshift's performance. However, reviewers mention that Iterable's ease of use in setting up these campaigns is a significant advantage.
- Reviewers mention that Blueshift's quality of support is rated at 9.0, slightly higher than Iterable's 8.9. Users report that Blueshift's customer service is responsive and helpful, which is crucial for businesses needing quick resolutions.
- Users on G2 report that Iterable's audience segmentation capabilities are strong, with a score of 9.1, matching Blueshift's performance. However, reviewers say that Iterable's dynamic segmentation features are particularly praised for their effectiveness in targeting specific customer groups.
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Pricing
Entry-Level Pricing
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Iterable
No pricing availableFree Trial
Blueshift
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
231
8.5
544
Ease of Use
7.9
236
8.4
555
Ease of Setup
7.6
119
7.7
260
Ease of Admin
8.3
111
8.4
206
Quality of Support
9.0
228
8.9
530
Has the product been a good partner in doing business?
9.2
113
9.1
209
Product Direction (% positive)
9.1
225
9.0
536
Features by Category
Email Marketing
8.8
177
|
Verified
9.0
408
|
Verified
9.0
176
|
Verified
9.0
399
|
Verified
8.3
167
|
Verified
8.3
387
|
Verified
8.8
155
|
Verified
8.4
342
|
Verified
Online Marketing
7.7
76
6.2
221
|
Verified
8.4
134
|
Verified
8.3
349
|
Verified
8.3
150
|
Verified
8.4
380
|
Verified
8.6
135
|
Verified
8.0
347
|
Verified
Feature Not Available
6.9
223
|
Verified
Lead Management
8.4
106
|
Verified
7.3
257
|
Verified
8.3
115
|
Verified
7.4
287
|
Verified
9.1
157
|
Verified
8.6
376
|
Verified
8.3
90
6.8
228
|
Verified
8.6
96
|
Verified
7.7
254
|
Verified
8.5
118
|
Verified
7.0
245
|
Verified
8.4
95
|
Verified
7.3
235
|
Verified
8.6
96
|
Verified
7.3
235
|
Verified
Campaign Management
8.6
104
|
Verified
7.6
247
8.0
68
6.9
225
|
Verified
7.7
75
|
Verified
6.6
202
7.3
61
6.0
186
Social
Feature Not Available
5.8
167
Feature Not Available
6.3
173
Feature Not Available
5.9
174
Feature Not Available
5.9
174
Feature Not Available
6.0
184
Reporting & Analytics
8.3
163
|
Verified
7.6
381
|
Verified
8.1
103
|
Verified
6.6
249
|
Verified
7.7
91
|
Verified
6.5
237
|
Verified
7.7
98
|
Verified
6.5
237
|
Verified
Feature Not Available
5.8
191
|
Verified
Platform
8.4
99
|
Verified
8.0
286
|
Verified
8.2
89
|
Verified
8.5
286
|
Verified
8.7
103
|
Verified
8.5
293
|
Verified
8.2
57
7.2
184
8.6
89
|
Verified
7.9
267
|
Verified
8.7
104
|
Verified
8.2
293
|
Verified
8.0
61
|
Verified
6.9
201
|
Verified
Integration
8.3
100
|
Verified
7.8
295
|
Verified
8.5
102
|
Verified
8.0
290
|
Verified
7.9
77
|
Verified
7.5
238
|
Verified
Campaigns
Not enough data
8.3
137
Not enough data
8.6
138
Not enough data
7.9
124
Not enough data
8.6
147
Not enough data
8.5
145
Analytics
Not enough data
7.8
148
Not enough data
7.4
141
Optimization
Not enough data
8.2
144
Not enough data
8.5
146
Not enough data
7.6
117
Not enough data
7.9
131
Segmentation
Not enough data
8.9
39
Not enough data
8.6
38
Targeting
Not enough data
8.0
39
Not enough data
7.9
34
Triggered Content
Not enough data
6.9
30
Not enough data
9.1
39
Not enough data
9.2
38
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Text Messaging
Not enough data
8.9
12
Not enough data
7.1
11
Not enough data
8.6
11
Not enough data
6.5
11
Not enough data
7.8
10
Not enough data
6.3
10
Not enough data
8.3
10
Not enough data
8.5
10
SMS Platform
Not enough data
8.0
11
Not enough data
8.2
11
Not enough data
6.7
9
Not enough data
4.4
9
Not enough data
5.9
9
Not enough data
8.8
10
Data Sourcing
8.9
53
|
Verified
7.5
6
8.8
53
|
Verified
7.5
6
Feature Not Available
7.7
5
8.8
55
|
Verified
8.1
6
Intelligence
8.5
66
|
Verified
8.3
5
8.4
60
|
Verified
7.3
5
8.7
67
|
Verified
7.0
5
Platform Basics
Not enough data
7.9
22
Not enough data
7.9
22
Platform Data
Not enough data
7.3
22
Not enough data
6.7
22
Not enough data
6.5
21
Not enough data
6.7
22
Platform Additional Functionality
Not enough data
6.8
21
Not enough data
6.5
20
Not enough data
6.2
21
Analysis
Not enough data
7.3
117
|
Verified
Not enough data
7.7
161
|
Verified
Not enough data
6.4
104
|
Verified
Not enough data
6.9
132
|
Verified
Campaigns
Not enough data
6.9
107
Not enough data
8.3
137
|
Verified
Not enough data
7.7
116
|
Verified
Not enough data
6.0
94
|
Verified
Not enough data
9.2
157
|
Verified
Not enough data
9.1
155
|
Verified
Engagement
Not enough data
7.0
102
|
Verified
Platform
Not enough data
8.1
135
|
Verified
Not enough data
7.7
119
Not enough data
7.2
106
|
Verified
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Iterable are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Blueshift is categorized as Marketing Platforms and Marketing Analytics
Iterable is categorized as SMS Marketing, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, and Mobile Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.9%
Financial Services
7.4%
Information Technology and Services
5.8%
Internet
4.5%
Other
62.0%
Most Helpful Reviews
Blueshift
Most Helpful Favorable Review
Gudmundur (Gummi) M.
Verified User in Retail
We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole...
Most Helpful Critical Review
Verified User in Banking
The interface is not always clear when trying to navigate pages.
Iterable
Most Helpful Favorable Review
Verified User in Real Estate
Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the...
Most Helpful Critical Review
Logan J.
Verified User in Food & Beverages
There is a pretty steep learning curve to take full advantage of the tool. It is very expensive.
Gudmundur (Gummi) M.
Verified User in Retail
We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole...
Verified User in Real Estate
Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the...
Verified User in Banking
The interface is not always clear when trying to navigate pages.
Logan J.
Verified User in Food & Beverages
There is a pretty steep learning curve to take full advantage of the tool. It is very expensive.
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Does Iterable support mobile?
1 comment
CR
It seems like you provided a response in English. Could you please provide the text in the Unknown Language that you would like translated?Read more
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