Compare Blueshift and Iterable 
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (54.8% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansIterable
Star Rating
(640)4.4 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a high rating of 9.0 for building and personalizing emails, while Blueshift follows closely with a rating of 8.8. Reviewers mention that Iterable's user-friendly interface makes it easier to create visually appealing emails.
- Reviewers mention that Blueshift offers superior mobile optimization, scoring 8.6 compared to Iterable's 8.0. Users on G2 appreciate Blueshift's mobile-friendly features, which enhance user engagement on mobile devices.
- G2 users highlight that Blueshift shines in data enrichment with a score of 8.9, significantly higher than Iterable's 7.0. Reviewers say that Blueshift's robust data sourcing capabilities allow for more effective audience segmentation and targeting.
- Users report that Iterable has a slight edge in campaign management, particularly in triggered emails, where it scores 9.1, while Blueshift also performs well with a score of 9.1. Reviewers mention that Iterable's automation features streamline the process of sending timely messages to users.
- Reviewers mention that Blueshift's lead management features are more comprehensive, scoring 8.4 for marketing lead database compared to Iterable's 7.4. Users say that Blueshift's lead scoring and grading capabilities help prioritize leads more effectively.
- Users on G2 report that Iterable's quality of support is rated at 8.9, slightly lower than Blueshift's 9.0. Reviewers mention that both platforms provide good support, but Blueshift's responsiveness is often highlighted as a strong point.
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Pricing
Entry-Level Pricing
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Iterable
No pricing availableFree Trial
Blueshift
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
231
8.5
524
Ease of Use
7.9
236
8.4
535
Ease of Setup
7.6
119
7.7
245
Ease of Admin
8.3
111
8.4
202
Quality of Support
9.0
228
8.9
510
Has the product been a good partner in doing business?
9.2
113
9.1
204
Product Direction (% positive)
9.1
225
9.0
515
Features by Category
Email Marketing
8.8
177
|
Verified
9.0
397
|
Verified
9.0
176
|
Verified
9.0
388
|
Verified
8.3
167
|
Verified
8.3
376
|
Verified
8.8
155
|
Verified
8.3
332
|
Verified
Online Marketing
7.7
76
6.2
212
|
Verified
8.4
134
|
Verified
8.3
339
|
Verified
8.3
150
|
Verified
8.4
370
|
Verified
8.6
135
|
Verified
8.0
336
|
Verified
Feature Not Available
6.9
214
|
Verified
Lead Management
8.4
106
|
Verified
7.4
249
|
Verified
8.3
115
|
Verified
7.4
278
|
Verified
9.1
157
|
Verified
8.6
367
|
Verified
8.3
90
6.7
220
|
Verified
8.6
96
|
Verified
7.7
246
|
Verified
8.5
118
|
Verified
7.0
237
|
Verified
8.4
95
|
Verified
7.3
227
|
Verified
8.6
96
|
Verified
7.3
227
|
Verified
Campaign Management
8.6
104
|
Verified
7.6
238
8.0
68
7.0
218
|
Verified
7.7
75
|
Verified
6.6
195
7.3
61
6.0
180
Social
Feature Not Available
5.8
161
Feature Not Available
6.2
168
Feature Not Available
5.9
169
Feature Not Available
5.9
169
Feature Not Available
6.1
179
Reporting & Analytics
8.3
163
|
Verified
7.6
374
|
Verified
8.1
103
|
Verified
6.6
244
|
Verified
7.7
91
|
Verified
6.5
231
|
Verified
7.7
98
|
Verified
6.5
231
|
Verified
Feature Not Available
5.8
186
|
Verified
Platform
8.4
99
|
Verified
8.0
274
|
Verified
8.2
89
|
Verified
8.4
276
|
Verified
8.7
103
|
Verified
8.5
283
|
Verified
8.2
57
7.2
175
8.6
89
|
Verified
8.0
257
|
Verified
8.7
104
|
Verified
8.2
282
|
Verified
8.0
61
|
Verified
6.9
191
|
Verified
Integration
8.3
100
|
Verified
7.7
284
|
Verified
8.5
102
|
Verified
8.0
278
|
Verified
7.9
77
|
Verified
7.5
227
|
Verified
Campaigns
Not enough data
8.2
133
Not enough data
8.6
134
Not enough data
7.9
120
Not enough data
8.6
143
Not enough data
8.5
141
Analytics
Not enough data
7.8
144
Not enough data
7.4
137
Optimization
Not enough data
8.2
140
Not enough data
8.4
142
Not enough data
7.6
113
Not enough data
7.8
127
Segmentation
Not enough data
8.8
37
Not enough data
8.6
36
Targeting
Not enough data
7.9
37
Not enough data
7.9
32
Triggered Content
Not enough data
7.0
28
Not enough data
9.1
37
Not enough data
9.1
36
Personalized Content
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
6.3
25
Text Messaging
Not enough data
8.9
11
Not enough data
7.0
10
Not enough data
8.7
10
Not enough data
7.0
10
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
9.1
9
Not enough data
9.3
9
SMS Platform
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
6.3
8
Not enough data
5.0
8
Not enough data
6.7
8
Not enough data
8.7
9
Data Sourcing
8.9
53
|
Verified
7.0
5
8.8
53
|
Verified
7.0
5
Feature Not Available
Not enough data
8.8
55
|
Verified
7.7
5
Intelligence
8.5
66
|
Verified
Not enough data
8.4
60
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
Platform Basics
Not enough data
7.6
18
Not enough data
7.6
18
Platform Data
Not enough data
7.1
19
Not enough data
6.7
18
Not enough data
6.6
17
Not enough data
6.6
18
Platform Additional Functionality
Not enough data
6.5
18
Not enough data
6.2
17
Not enough data
5.8
18
Analysis
Not enough data
7.3
112
|
Verified
Not enough data
7.7
156
|
Verified
Not enough data
6.4
99
|
Verified
Not enough data
6.9
127
|
Verified
Campaigns
Not enough data
7.0
104
Not enough data
8.2
132
|
Verified
Not enough data
7.6
113
|
Verified
Not enough data
5.9
91
|
Verified
Not enough data
9.2
152
|
Verified
Not enough data
9.1
150
|
Verified
Engagement
Not enough data
7.1
97
|
Verified
Platform
Not enough data
8.1
130
|
Verified
Not enough data
7.8
114
Not enough data
7.2
101
|
Verified
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Iterable are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Blueshift is categorized as Marketing Platforms and Marketing Analytics
Iterable is categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, Customer Journey Analytics, and SMS Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.3%
Financial Services
7.5%
Information Technology and Services
5.9%
Internet
4.6%
Other
62.3%
Most Helpful Reviews
Blueshift
Most Helpful Favorable Review
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Most Helpful Critical Review
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Iterable
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc.
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Verified User in Marketing and Advertising
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Verified User in Health, Wellness and Fitness
Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc.
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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