Compare Blueshift and Insider 
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (44.9% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansInsider
Star Rating
(1,090)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
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Blueshift vs Insider
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
- Reviewers felt that Insider meets the needs of their business better than Blueshift.
- When comparing quality of ongoing product support, reviewers felt that Insider is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Insider over Blueshift.
Pricing
Entry-Level Pricing
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Insider
No pricing availableFree Trial
Blueshift
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.7
231
9.5
979
Ease of Use
7.9
236
9.5
984
Ease of Setup
7.6
119
9.1
441
Ease of Admin
8.3
111
9.2
246
Quality of Support
9.0
228
9.6
979
Has the product been a good partner in doing business?
9.2
113
9.5
247
Product Direction (% positive)
9.1
225
9.7
932
Features by Category
Email Marketing
8.8
177
|
Verified
9.7
434
9.0
176
|
Verified
9.7
412
8.3
167
|
Verified
9.7
414
8.8
155
|
Verified
9.7
357
Online Marketing
7.7
76
Feature Not Available
8.4
134
|
Verified
9.6
448
8.3
150
|
Verified
9.6
463
8.6
135
|
Verified
9.6
453
Feature Not Available
Feature Not Available
Lead Management
8.4
106
|
Verified
9.6
430
8.3
115
|
Verified
9.5
430
9.1
157
|
Verified
9.6
463
8.3
90
Feature Not Available
8.6
96
|
Verified
9.6
406
8.5
118
|
Verified
9.6
370
8.4
95
|
Verified
9.6
414
8.6
96
|
Verified
9.6
401
Campaign Management
8.6
104
|
Verified
Feature Not Available
8.0
68
Feature Not Available
7.7
75
|
Verified
Feature Not Available
7.3
61
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
9.4
372
Feature Not Available
9.5
381
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
8.3
163
|
Verified
9.5
456
8.1
103
|
Verified
9.5
455
7.7
91
|
Verified
9.5
449
7.7
98
|
Verified
9.5
448
Feature Not Available
9.3
354
Platform
8.4
99
|
Verified
9.6
443
8.2
89
|
Verified
Feature Not Available
8.7
103
|
Verified
9.6
428
8.2
57
9.6
367
8.6
89
|
Verified
9.5
377
8.7
104
|
Verified
9.6
411
8.0
61
|
Verified
9.5
353
Integration
8.3
100
|
Verified
9.4
413
8.5
102
|
Verified
9.4
414
7.9
77
|
Verified
9.5
386
Visitor Behavior
Not enough data
9.5
531
Not enough data
9.6
549
Not enough data
9.5
500
Templates
Not enough data
9.5
510
Not enough data
9.6
553
Not enough data
9.6
548
Personalization
Not enough data
9.6
535
Not enough data
9.6
526
Not enough data
9.6
539
Not enough data
9.5
475
Not enough data
9.6
522
Not enough data
9.6
522
Not enough data
9.6
551
Not enough data
9.6
539
Multichannel
Not enough data
9.7
541
Not enough data
9.5
479
Not enough data
9.6
542
Administration
Not enough data
9.6
540
Not enough data
9.4
555
Not enough data
9.5
534
Not enough data
9.4
534
Segmentation
Not enough data
9.7
568
Not enough data
9.6
546
Targeting
Not enough data
9.7
562
Not enough data
9.6
537
Triggered Content
Not enough data
9.5
476
Not enough data
9.6
471
Not enough data
9.7
524
Personalized Content
Not enough data
9.7
513
Not enough data
9.7
493
Not enough data
9.6
549
Text Messaging
Not enough data
9.8
47
Not enough data
9.6
46
Not enough data
9.7
45
Not enough data
9.7
45
Not enough data
9.7
47
Not enough data
9.6
46
Not enough data
9.8
45
Not enough data
9.6
46
SMS Platform
Not enough data
9.6
46
Not enough data
9.6
46
Not enough data
9.8
44
Not enough data
Feature Not Available
Not enough data
9.6
49
Not enough data
9.5
48
Data Sourcing
8.9
53
|
Verified
9.5
542
|
Verified
8.8
53
|
Verified
9.5
531
|
Verified
Feature Not Available
9.6
335
8.8
55
|
Verified
9.6
559
|
Verified
Intelligence
8.5
66
|
Verified
9.5
564
|
Verified
8.4
60
|
Verified
9.5
538
|
Verified
8.7
67
|
Verified
9.6
530
|
Verified
Platform Basics
Not enough data
9.5
589
|
Verified
Not enough data
9.5
589
|
Verified
Platform Data
Not enough data
9.5
574
|
Verified
Not enough data
9.5
557
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
560
Platform Additional Functionality
Not enough data
9.5
564
|
Verified
Not enough data
9.5
562
|
Verified
Not enough data
9.5
549
Search Setup
Not enough data
9.7
39
Not enough data
9.8
40
Not enough data
9.7
39
Not enough data
9.9
37
Product Discovery
Not enough data
9.8
42
Not enough data
9.8
41
Not enough data
9.8
41
Not enough data
9.9
36
Not enough data
9.8
39
Integration
Not enough data
9.7
41
Not enough data
9.9
37
Not enough data
9.7
39
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Analysis
Not enough data
9.3
561
Not enough data
9.5
625
Not enough data
9.3
495
|
Verified
Not enough data
9.5
535
|
Verified
Campaigns
Not enough data
9.4
519
|
Verified
Not enough data
9.7
628
|
Verified
Not enough data
9.5
425
Not enough data
9.3
428
Not enough data
9.6
503
|
Verified
Not enough data
9.6
589
|
Verified
Engagement
Not enough data
9.6
565
Platform
Not enough data
9.6
606
Not enough data
9.5
561
|
Verified
Not enough data
9.5
481
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Insider are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Blueshift is categorized as Marketing Platforms and Marketing Analytics
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Most Helpful Reviews
Blueshift
Most Helpful Favorable Review
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Most Helpful Critical Review
Kyle T.
Verified User in Alternative Medicine
The tool itself is very very buggy. It works the way they want it to only 70% of the time. It feels like sometimes they are pushing new ideas vs fixing the older parts that dont work. At times it feels over-engineered but under-tested. Its not a very...
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Kyle T.
Verified User in Alternative Medicine
The tool itself is very very buggy. It works the way they want it to only 70% of the time. It feels like sometimes they are pushing new ideas vs fixing the older parts that dont work. At times it feels over-engineered but under-tested. Its not a very...
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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