Compare Bloomreach and Simon Data 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Year
Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSimon Data
Star Rating
(264)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in its Quality of Support with a score of 9.3, while Simon Data, although still strong, has a slightly lower score of 9.0. Reviewers mention that Bloomreach's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Bloomreach's Personalization capabilities are robust, scoring 9.0, which allows for tailored customer experiences. In contrast, Simon Data's personalization features, while effective, score slightly lower at 8.0, leading some users to feel that Bloomreach offers a more comprehensive solution for targeted marketing.
- Users on G2 highlight Bloomreach's superior Email Marketing features, particularly in Building and Personalizing Emails with a score of 9.1, compared to Simon Data's score of 8.0. Reviewers say that Bloomreach provides more intuitive tools for creating engaging email content.
- G2 users report that Bloomreach's Campaign Management features, especially in Segmentation (9.2), are more advanced than those of Simon Data (8.8). Users mention that this allows for more precise targeting and improved campaign performance.
- Reviewers mention that Bloomreach shines in Analytics, particularly in Campaign Tracking with a score of 8.8, while Simon Data's score is 8.4. Users say that Bloomreach provides more detailed insights into campaign performance, helping marketers make data-driven decisions.
- Users report that Bloomreach's Content Management capabilities, particularly in Asset Management (8.5), are more user-friendly compared to Simon Data's score of 8.0. Reviewers mention that Bloomreach's interface makes it easier to organize and manage digital assets effectively.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Simon Data
Simon Activate
Contact Us
Per Year
- Unify customer data from your cloud data warehouse and all other sources
- Create sophisticated audiences in minutes with code or SQL
- Sync audiences to marketing and ad platforms in real-time
Free Trial
Bloomreach
Free Trial is available
Simon Data
No trial information availableRatings
Meets Requirements
8.9
537
8.1
171
Ease of Use
8.3
545
8.2
178
Ease of Setup
7.7
263
7.9
44
Ease of Admin
8.4
246
8.1
45
Quality of Support
9.3
534
9.0
168
Has the product been a good partner in doing business?
9.1
248
8.8
49
Product Direction (% positive)
9.2
511
7.5
166
Features by Category
Email Marketing
Not enough data
7.7
51
Not enough data
8.0
64
Not enough data
8.1
60
Not enough data
7.9
59
Not enough data
8.0
52
Not enough data
7.6
55
Not enough data
Feature Not Available
Not enough data
8.1
54
Not enough data
7.9
32
Reporting & Analytics
Not enough data
7.8
50
Not enough data
7.4
55
Platform
Not enough data
7.8
31
Not enough data
7.4
21
Not enough data
7.5
36
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Integration
Not enough data
7.6
34
Not enough data
7.4
25
Not enough data
7.3
23
Not enough data
7.6
26
Not enough data
7.9
21
Not enough data
7.5
21
Email Marketing
9.1
314
|
Verified
Not enough data
9.2
293
|
Verified
Not enough data
8.9
289
|
Verified
Not enough data
8.8
271
|
Verified
Not enough data
Online Marketing
7.6
208
|
Verified
Not enough data
8.5
270
|
Verified
Not enough data
8.9
297
|
Verified
Not enough data
8.3
271
|
Verified
Not enough data
7.9
166
Not enough data
Lead Management
8.8
231
|
Verified
Not enough data
8.5
252
|
Verified
Not enough data
9.2
292
|
Verified
Not enough data
8.2
186
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.2
208
|
Verified
Not enough data
8.5
207
|
Verified
Not enough data
Campaign Management
8.3
214
|
Verified
Not enough data
7.7
143
Not enough data
7.6
151
|
Verified
Not enough data
7.1
133
Not enough data
Social
7.2
116
Not enough data
7.3
122
Not enough data
7.4
137
|
Verified
Not enough data
7.1
121
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
Reporting & Analytics
8.7
299
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
8.2
222
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
7.0
125
Not enough data
Platform
8.7
206
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.4
157
|
Verified
Not enough data
8.3
176
|
Verified
Not enough data
8.8
206
|
Verified
Not enough data
8.0
142
|
Verified
Not enough data
Integration
8.5
215
|
Verified
Not enough data
8.4
207
|
Verified
Not enough data
7.8
168
|
Verified
Not enough data
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.0
72
Not enough data
8.8
71
Not enough data
7.2
56
Not enough data
Templates
7.3
67
Not enough data
8.2
80
Not enough data
8.1
74
Not enough data
Personalization
8.2
72
Not enough data
8.0
70
Not enough data
8.5
69
Not enough data
7.1
56
Not enough data
8.0
68
Not enough data
8.2
68
Not enough data
8.6
79
Not enough data
8.5
70
Not enough data
Multichannel
8.1
71
Not enough data
9.0
80
Not enough data
8.5
74
Not enough data
Administration
9.1
81
Not enough data
8.3
87
Not enough data
8.8
76
Not enough data
8.2
75
Not enough data
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
49
Not enough data
9.4
49
Not enough data
Targeting
9.3
45
Not enough data
9.0
45
Not enough data
Triggered Content
8.3
31
Not enough data
9.6
50
Not enough data
9.3
43
Not enough data
Personalized Content
8.8
44
Not enough data
8.7
33
Not enough data
8.9
43
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
193
|
Verified
8.2
84
|
Verified
8.7
185
|
Verified
8.2
89
|
Verified
Feature Not Available
Feature Not Available
8.6
183
|
Verified
8.1
80
|
Verified
Intelligence
8.5
198
|
Verified
7.7
88
|
Verified
7.8
156
|
Verified
6.4
51
|
Verified
8.1
160
|
Verified
6.8
51
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
74
Not enough data
6.9
79
Not enough data
7.1
86
Not enough data
Experimental Design
8.2
80
Not enough data
8.2
74
Not enough data
7.6
77
Not enough data
Analytics
8.3
96
Not enough data
7.5
79
Not enough data
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Simon Data are categorized as Customer Data Platform (CDP)
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, Web Content Management, and Marketing Automation
Simon Data is categorized as Email Marketing
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simon Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.8%
Marketing and Advertising
8.6%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Retail
13.5%
Marketing and Advertising
13.1%
Leisure, Travel & Tourism
10.0%
Consumer Goods
9.3%
Health, Wellness and Fitness
6.2%
Other
47.9%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Apparel & Fashion
The platform is not hard to use, but other platforms are better. The support is generally unhelpful with anything more than a basic problem going unfixed or taking a lond time. The template language is not a full implementation so it's hard to learn. Also,...
Simon Data
Most Helpful Favorable Review
Mike S.
Verified User in Retail
Creating and scheduling campaigns is intuitive and quick. Customer view is customizable and makes it easy for an at-a-glance reference for a customer. Adding events for reporting (such as signups or registrations) is also relatively easy. User interface is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Sync times can be challenging and failing syncs without reason datasets sometimes can. be confusing and not as intuitive Learning curve can be tricky
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Mike S.
Verified User in Retail
Creating and scheduling campaigns is intuitive and quick. Customer view is customizable and makes it easy for an at-a-glance reference for a customer. Adding events for reporting (such as signups or registrations) is also relatively easy. User interface is...
Verified User in Apparel & Fashion
The platform is not hard to use, but other platforms are better. The support is generally unhelpful with anything more than a basic problem going unfixed or taking a lond time. The template language is not a full implementation so it's hard to learn. Also,...
Verified User in Marketing and Advertising
Sync times can be challenging and failing syncs without reason datasets sometimes can. be confusing and not as intuitive Learning curve can be tricky
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Simon Data has no discussions with answers
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