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Compare Bloomreach and Insider 
At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Bloomreach
Star Rating
(666)4.6 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansInsider
Star Rating
(1,102)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in its Developer Tools with a score of 9.8, making it a preferred choice for teams needing robust customization options. In contrast, Insider's Developer Tools score is significantly lower at 6.3, indicating less flexibility for developers.
- Reviewers mention that Insider shines in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, both scoring 9.7. Bloomreach, while competent, scores lower in these areas, with 8.8 and 8.9 respectively, suggesting that Insider may provide a more seamless email marketing experience.
- G2 users highlight that Bloomreach's Content Authoring capabilities, with a score of 8.2, are robust but lack the advanced features found in Insider, which offers a more user-friendly experience with a score of 9.5 in Landing Pages and Forms. This indicates that Insider may be better suited for users focused on content creation and management.
- Users on G2 report that Insider's Analytics features, particularly in Campaign Tracking and Audience Insights, score higher at 9.5 compared to Bloomreach's 8.8 and 8.4 respectively. This suggests that Insider provides more comprehensive insights for marketers looking to optimize their campaigns.
- Reviewers mention that Bloomreach's Quality of Support is rated at 9.3, which is slightly lower than Insider's 9.6. This indicates that users may find Insider's support more responsive and helpful, which can be crucial for businesses relying on timely assistance.
- Users say that Insider's Personalization features, particularly in Recommendation Engine and Triggered Content, score impressively at 9.8, while Bloomreach's scores are lower at 8.2 and 8.0 respectively. This suggests that Insider may offer a more effective personalization strategy, enhancing user engagement and conversion rates.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Insider
No pricing availableFree Trial
Bloomreach
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.9
557
9.5
989
Ease of Use
8.3
565
9.5
995
Ease of Setup
7.7
277
9.1
453
Ease of Admin
8.4
256
9.2
249
Quality of Support
9.3
554
9.6
989
Has the product been a good partner in doing business?
9.1
257
9.5
250
Product Direction (% positive)
9.1
531
9.7
942
Features by Category
Email Marketing
9.1
328
|
Verified
9.7
442
9.2
308
|
Verified
9.7
420
8.9
304
|
Verified
9.7
422
8.8
285
|
Verified
9.7
365
Online Marketing
7.6
220
|
Verified
Feature Not Available
8.6
283
|
Verified
9.6
458
8.9
310
|
Verified
9.6
473
8.4
284
|
Verified
9.6
463
7.9
177
Feature Not Available
Lead Management
8.8
243
|
Verified
9.6
439
8.5
264
|
Verified
9.5
439
9.2
304
|
Verified
9.6
473
8.2
197
|
Verified
Feature Not Available
8.4
210
|
Verified
9.6
414
8.8
272
|
Verified
9.6
379
8.2
220
|
Verified
9.6
423
8.5
219
|
Verified
9.6
410
Campaign Management
8.3
224
|
Verified
Feature Not Available
7.7
152
Feature Not Available
7.6
160
|
Verified
Feature Not Available
7.1
141
Feature Not Available
Social
7.2
123
Feature Not Available
7.4
129
9.4
381
7.4
144
|
Verified
9.5
390
7.2
128
|
Verified
Feature Not Available
7.6
158
|
Verified
Feature Not Available
Reporting & Analytics
8.7
309
|
Verified
9.5
466
8.4
261
|
Verified
9.5
465
8.2
230
|
Verified
9.5
459
8.2
238
|
Verified
9.5
458
7.1
131
9.3
363
Platform
8.6
220
|
Verified
9.6
453
8.6
199
|
Verified
Feature Not Available
8.6
230
|
Verified
9.6
438
8.4
171
|
Verified
9.6
376
8.3
190
|
Verified
9.5
386
8.8
220
|
Verified
9.6
421
8.0
156
|
Verified
9.5
362
Integration
8.5
229
|
Verified
9.4
424
8.4
221
|
Verified
9.4
423
7.8
182
|
Verified
9.5
395
Content
8.2
47
Not enough data
8.3
48
Not enough data
8.0
48
Not enough data
8.0
42
Not enough data
7.8
44
Not enough data
8.7
50
Not enough data
8.5
49
Not enough data
8.3
47
Not enough data
8.3
43
Not enough data
Design
7.6
43
Not enough data
7.8
48
Not enough data
8.1
43
Not enough data
8.6
47
Not enough data
Platform
7.7
41
Not enough data
7.3
37
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
36
Not enough data
8.1
49
Not enough data
8.3
49
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.1
76
9.5
539
8.8
75
9.6
557
7.3
60
9.5
508
Templates
7.4
71
9.5
518
8.2
84
9.6
561
8.1
78
9.6
556
Personalization
8.2
76
9.6
543
8.0
74
9.6
534
8.5
73
9.6
546
7.2
60
9.5
482
8.1
72
9.6
529
8.2
72
9.6
529
8.7
83
9.6
558
8.6
74
9.6
546
Multichannel
8.2
75
9.7
548
9.0
84
9.5
485
8.5
78
9.6
549
Administration
9.1
85
9.6
547
8.3
91
9.4
562
8.8
80
9.5
541
8.2
79
9.4
541
Campaigns
8.9
68
Not enough data
9.1
72
Not enough data
9.0
67
Not enough data
9.2
77
Not enough data
9.1
72
Not enough data
Analytics
8.6
77
Not enough data
8.4
72
Not enough data
Optimization
9.2
77
Not enough data
8.9
75
Not enough data
8.5
61
Not enough data
8.6
66
Not enough data
Segmentation
9.3
50
9.7
572
9.4
50
9.6
550
Targeting
9.2
46
9.7
566
8.9
46
9.6
541
Triggered Content
8.3
32
9.5
479
9.6
51
9.6
474
9.3
44
9.7
528
Personalized Content
8.8
44
9.7
517
8.7
33
9.7
496
8.9
43
9.6
553
Text Messaging
8.7
40
9.8
52
7.4
30
9.6
51
8.6
34
9.7
50
8.2
31
9.6
50
8.5
38
9.6
52
7.6
28
9.5
51
9.0
41
9.7
50
7.6
33
9.5
51
SMS Platform
8.3
46
9.6
51
9.0
43
9.6
51
7.4
31
9.7
49
7.2
24
Feature Not Available
7.7
28
9.5
54
8.7
41
9.5
53
Data Sourcing
8.6
205
|
Verified
9.5
548
|
Verified
8.7
197
|
Verified
9.5
537
|
Verified
Feature Not Available
9.6
341
8.6
195
|
Verified
9.6
564
|
Verified
Intelligence
8.5
208
|
Verified
9.5
570
|
Verified
7.8
166
|
Verified
9.5
544
|
Verified
8.0
170
|
Verified
9.6
536
|
Verified
Merchandising
8.6
21
Not enough data
8.4
22
Not enough data
8.9
21
Not enough data
9.0
18
Not enough data
8.9
19
Not enough data
Analytics
8.9
22
Not enough data
9.0
20
Not enough data
Administration
8.8
22
Not enough data
9.2
26
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Platform Basics
Not enough data
9.5
597
|
Verified
Not enough data
9.5
597
|
Verified
Platform Data
Not enough data
9.5
582
|
Verified
Not enough data
9.5
565
|
Verified
Not enough data
9.4
598
|
Verified
Not enough data
9.4
568
Platform Additional Functionality
Not enough data
9.5
572
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.5
557
Search Setup
8.8
28
9.8
42
8.9
29
9.8
43
9.0
29
9.8
42
8.9
28
9.9
40
Product Discovery
8.5
26
9.9
45
9.0
29
9.8
44
8.9
28
9.8
44
8.7
32
9.9
39
8.9
31
9.8
42
Integration
9.1
29
9.7
44
8.5
25
9.9
40
9.0
28
9.8
42
Development
7.5
36
Not enough data
7.6
33
Not enough data
Management
8.2
41
Not enough data
8.6
40
Not enough data
Integration Options
6.7
36
Not enough data
6.3
34
Not enough data
8.6
41
Not enough data
7.0
31
Not enough data
Computing
7.5
78
Not enough data
6.9
83
Not enough data
7.0
91
Not enough data
Experimental Design
8.3
84
Not enough data
8.2
78
Not enough data
7.5
81
Not enough data
Analytics
8.3
101
Not enough data
7.5
84
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
17
Not enough data
9.4
18
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
9.7
16
Not enough data
9.6
16
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.8
16
Not enough data
9.8
16
Not enough data
9.7
15
Not enough data
9.8
15
Analysis
7.5
33
9.3
566
8.2
40
9.5
630
7.2
27
9.3
500
|
Verified
8.1
33
9.5
540
|
Verified
Campaigns
7.3
30
9.4
524
|
Verified
8.5
34
9.7
633
|
Verified
7.7
31
9.5
430
7.5
25
9.3
433
9.4
33
9.6
507
|
Verified
8.9
34
9.6
593
|
Verified
Engagement
8.2
31
9.6
570
Platform
8.0
27
9.6
611
7.9
27
9.5
566
|
Verified
7.9
26
9.5
486
Categories
Categories
Shared Categories
Bloomreach and Insider are categorized as E-Commerce Search, SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Bloomreach is categorized as SAP Store, WebOps Platforms, Push Notification, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Web Content Management, and Conversational Marketing
Insider is categorized as Customer Journey Analytics and WhatsApp Marketing
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.8%
Apparel & Fashion
8.8%
Marketing and Advertising
8.5%
Financial Services
5.6%
Leisure, Travel & Tourism
4.6%
Other
52.7%
Retail
27.1%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.5%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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