Best Software for 2025 is now live!

Compare Bloomreach and Insider

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Bloomreach
Bloomreach
Star Rating
(645)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Information
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plans
Insider
Insider
Star Rating
(1,071)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Bloomreach excels in its Developer Tools with a score of 9.8, making it a preferred choice for teams needing robust customization options. In contrast, Insider's developer tools score lower at 7.2, which may limit flexibility for developers.
  • Reviewers mention that Insider shines in Email Marketing, particularly in Automated Email Responses and Manage Email Deliverability, both scoring 9.7. Bloomreach, while competent, scores lower in these areas at 8.8 and 8.9 respectively, indicating a potential gap in automation capabilities.
  • G2 users highlight that Insider's Landing Pages and Forms feature is significantly stronger, scoring 9.5 compared to Bloomreach's 7.5. This suggests that Insider may provide a more user-friendly experience for creating effective landing pages.
  • Users on G2 report that Bloomreach's Content Authoring tools, scoring 8.2, are less intuitive than Insider's offerings, which are not explicitly rated but are implied to be superior based on overall user satisfaction in content management.
  • Reviewers say that Insider's Visitor Behavior Monitoring feature is highly rated at 9.5, providing detailed insights into user interactions. Bloomreach's score of 8.0 indicates it may not offer the same depth of analytics, which could impact decision-making for marketing strategies.
  • Users report that both platforms have strong Personalization capabilities, but Insider leads with a score of 9.8 compared to Bloomreach's 8.9. This difference suggests that Insider may provide more advanced options for tailoring user experiences.
Featured Products
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Browse all 3 pricing plans
Insider
No pricing available
Free Trial
Bloomreach
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.9
535
9.5
965
Ease of Use
8.3
543
9.5
968
Ease of Setup
7.7
261
9.1
427
Ease of Admin
8.4
244
9.2
242
Quality of Support
9.3
532
9.6
966
Has the product been a good partner in doing business?
9.1
246
9.5
243
Product Direction (% positive)
9.2
509
9.8
917
Features by Category
8.2
8,424
9.6
12,170
Email Marketing
9.1
312
|
Verified
9.7
426
9.2
291
|
Verified
9.7
404
8.9
287
|
Verified
9.7
406
8.8
269
|
Verified
9.7
349
Online Marketing
7.6
206
|
Verified
Feature Not Available
8.6
268
|
Verified
9.6
441
8.9
295
|
Verified
9.6
455
8.4
269
|
Verified
9.6
445
7.9
164
Feature Not Available
Lead Management
8.8
229
|
Verified
9.6
423
8.5
250
|
Verified
9.5
423
9.2
290
|
Verified
9.6
455
8.2
184
|
Verified
Feature Not Available
8.4
196
|
Verified
9.6
398
8.8
258
|
Verified
9.6
362
8.2
206
|
Verified
9.6
406
8.5
205
|
Verified
9.6
394
Campaign Management
8.3
212
|
Verified
Feature Not Available
7.7
141
Feature Not Available
7.6
149
|
Verified
Feature Not Available
7.1
131
Feature Not Available
Social
7.2
114
Feature Not Available
7.4
120
9.4
365
7.4
135
|
Verified
9.5
374
7.2
119
|
Verified
Feature Not Available
7.6
149
|
Verified
Feature Not Available
Reporting & Analytics
8.7
297
|
Verified
9.5
448
8.4
249
|
Verified
9.5
448
8.2
220
|
Verified
9.5
441
8.2
228
|
Verified
9.5
440
7.0
123
9.3
347
Platform
8.7
204
|
Verified
9.6
435
8.6
183
|
Verified
Feature Not Available
8.6
214
|
Verified
9.6
420
8.4
155
|
Verified
9.6
360
8.3
174
|
Verified
9.5
369
8.8
204
|
Verified
9.6
403
8.0
140
|
Verified
9.5
345
Integration
8.5
213
|
Verified
9.4
405
8.4
205
|
Verified
9.4
405
7.8
166
|
Verified
9.5
378
Web Content ManagementHide 21 FeaturesShow 21 Features
8.1
917
Not enough data
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Digital Experience Platforms (DXP)Hide 12 FeaturesShow 12 Features
8.3
749
Not enough data
Analytics
8.3
72
Not enough data
8.8
77
Not enough data
8.4
73
Not enough data
8.5
78
Not enough data
8.7
77
Not enough data
8.9
74
Not enough data
Content Management
8.3
69
Not enough data
8.0
70
Not enough data
7.7
47
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
52
Not enough data
8.2
60
Not enough data
E-Commerce PersonalizationHide 21 FeaturesShow 21 Features
8.2
1,508
9.6
10,896
Visitor Behavior
8.0
71
9.5
520
8.8
70
9.6
538
7.3
55
9.5
489
Templates
7.3
66
9.6
499
8.2
79
9.6
542
8.1
73
9.6
537
Personalization
8.3
71
9.6
525
8.0
69
9.6
515
8.5
69
9.6
528
7.1
56
9.5
464
8.0
68
9.6
512
8.2
68
9.6
511
8.6
79
9.6
540
8.5
70
9.6
528
Multichannel
8.1
71
9.7
530
9.0
80
9.5
468
8.5
74
9.6
531
Administration
9.1
81
9.6
529
8.3
87
9.4
544
8.8
76
9.5
523
8.2
75
9.5
523
8.8
735
Not enough data
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Personalization EnginesHide 10 FeaturesShow 10 Features
9.1
422
9.6
5,180
Segmentation
9.3
48
9.7
562
9.4
48
9.6
540
Targeting
9.3
44
9.7
556
9.0
44
9.6
531
Triggered Content
8.3
30
9.5
470
9.6
49
9.6
465
9.3
42
9.7
518
Personalized Content
8.7
43
9.7
507
8.8
32
9.7
488
8.9
42
9.6
543
8.1
447
9.6
521
Text Messaging
8.7
37
9.8
41
7.3
27
9.6
40
8.6
30
9.7
39
8.1
27
9.6
39
8.5
35
9.7
40
7.6
26
9.6
40
8.9
38
9.8
39
7.6
30
9.5
40
SMS Platform
8.3
43
9.6
40
9.0
40
9.6
40
7.4
29
9.7
38
7.0
22
Feature Not Available
7.7
25
9.5
43
8.7
38
9.4
42
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.4
1,069
9.5
3,540
Data Sourcing
8.6
192
|
Verified
9.5
533
|
Verified
8.7
184
|
Verified
9.5
522
|
Verified
Feature Not Available
9.6
327
8.6
182
|
Verified
9.6
551
|
Verified
Intelligence
8.5
197
|
Verified
9.5
555
|
Verified
7.8
155
|
Verified
9.5
530
|
Verified
8.1
159
|
Verified
9.6
522
|
Verified
8.9
182
Not enough data
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
9.6
93
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.0
98
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
8.1
176
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Enterprise Search SoftwareHide 11 FeaturesShow 11 Features
9.1
137
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
Not enough data
9.5
5,072
Platform Basics
Not enough data
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Platform Data
Not enough data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Platform Additional Functionality
Not enough data
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
8.9
342
9.8
399
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
7.4
276
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
7.6
637
Not enough data
Computing
7.5
73
Not enough data
6.9
78
Not enough data
7.0
85
Not enough data
Experimental Design
8.2
79
Not enough data
8.2
73
Not enough data
7.5
76
Not enough data
Analytics
8.3
95
Not enough data
7.5
78
Not enough data
Not enough data
9.5
111
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
7.8
365
9.5
7,433
Analysis
7.4
29
9.3
555
8.0
35
9.5
619
7.0
23
9.3
489
|
Verified
7.8
27
9.5
529
|
Verified
Campaigns
7.1
25
9.4
513
|
Verified
8.3
29
9.7
621
|
Verified
7.5
27
9.4
419
7.4
21
9.2
422
9.3
28
9.6
496
|
Verified
8.7
29
9.6
581
|
Verified
Engagement
8.0
25
9.6
558
Platform
7.8
23
9.6
601
7.7
22
9.5
555
|
Verified
7.7
22
9.5
475
Reviews
Reviewers' Company Size
Bloomreach
Bloomreach
Small-Business(50 or fewer emp.)
28.0%
Mid-Market(51-1000 emp.)
49.3%
Enterprise(> 1000 emp.)
22.7%
Insider
Insider
Small-Business(50 or fewer emp.)
29.0%
Mid-Market(51-1000 emp.)
44.9%
Enterprise(> 1000 emp.)
26.1%
Reviewers' Industry
Bloomreach
Bloomreach
Retail
19.7%
Marketing and Advertising
8.7%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Insider
Insider
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Most Helpful Reviews
Bloomreach
Bloomreach
Most Helpful Favorable Review
Marian G.
MG
Marian G.
Verified User in Internet

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Most Helpful Critical Review
Verified User
G
Verified User in Apparel & Fashion

The platform is not hard to use, but other platforms are better. The support is generally unhelpful with anything more than a basic problem going unfixed or taking a lond time. The template language is not a full implementation so it's hard to learn. Also,...

Insider
Insider
Most Helpful Favorable Review
Maria Paula V.
MV
Maria Paula V.
Verified User in Furniture

We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....

Most Helpful Critical Review
Arda K.
AK
Arda K.
Verified User in Apparel & Fashion

We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.

Alternatives
Bloomreach
Bloomreach Alternatives
Iterable
Iterable
Add Iterable
SAP Emarsys
SAP Emarsys
Add SAP Emarsys
MoEngage
MoEngage
Add MoEngage
Braze
Braze
Add Braze
Insider
Insider Alternatives
Netcore Customer Engagement and Experience Platform
Netcore Customer Engagement and Experience Platform
Add Netcore Customer Engagement and Experience Platform
WebEngage
WebEngage
Add WebEngage
MoEngage
MoEngage
Add MoEngage
Braze
Braze
Add Braze
Discussions
Bloomreach
Bloomreach Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
Laura I.
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Insider
Insider Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Bloomreach
Bloomreach
Optimized for quick response
Insider
Insider
Optimized for quick response