Compare Bloomreach and Insider 
At a Glance
Market Segments
Mid-Market (49.2% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Bloomreach
Star Rating
(647)4.6 out of 5
Market Segments
Mid-Market (49.2% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansInsider
Star Rating
(1,088)4.8 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in its Developer Tools with a score of 9.8, making it a preferred choice for teams needing robust customization options. In contrast, Insider's developer tools score lower at 7.2, which may limit flexibility for developers.
- Reviewers mention that Insider shines in Email Marketing, particularly in Automated Email Responses and Manage Email Deliverability, both scoring 9.7. Bloomreach, while competent, scores lower in these areas at 8.8 and 8.9 respectively, indicating a potential gap in automation capabilities.
- G2 users highlight that Insider's Landing Pages and Forms feature is significantly stronger, scoring 9.5 compared to Bloomreach's 7.5. This suggests that Insider may provide a more user-friendly experience for creating effective landing pages.
- Users on G2 report that Bloomreach's Content Authoring tools, scoring 8.2, are less intuitive than Insider's offerings, which are not explicitly rated but are implied to be superior based on overall user satisfaction in content management.
- Reviewers say that Insider's Visitor Behavior Monitoring feature is highly rated at 9.5, providing detailed insights into user interactions. Bloomreach's score of 8.0 indicates it may not offer the same depth of analytics, which could impact decision-making for marketing strategies.
- Users report that both platforms have strong Personalization capabilities, but Insider leads with a score of 9.8 compared to Bloomreach's 8.9. This difference suggests that Insider may provide more advanced options for tailoring user experiences.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Insider
No pricing availableFree Trial
Bloomreach
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.9
538
9.5
976
Ease of Use
8.3
546
9.5
981
Ease of Setup
7.7
263
9.1
440
Ease of Admin
8.4
247
9.2
245
Quality of Support
9.3
535
9.6
976
Has the product been a good partner in doing business?
9.1
248
9.5
246
Product Direction (% positive)
9.2
512
9.7
929
Features by Category
Email Marketing
9.1
314
|
Verified
9.7
433
9.2
293
|
Verified
9.7
411
8.9
289
|
Verified
9.7
413
8.8
271
|
Verified
9.7
356
Online Marketing
7.6
208
|
Verified
Feature Not Available
8.5
270
|
Verified
9.6
447
8.9
297
|
Verified
9.6
462
8.3
271
|
Verified
9.6
452
7.9
166
Feature Not Available
Lead Management
8.8
231
|
Verified
9.6
429
8.5
252
|
Verified
9.5
429
9.2
292
|
Verified
9.6
462
8.2
186
|
Verified
Feature Not Available
8.4
198
|
Verified
9.6
405
8.8
260
|
Verified
9.6
369
8.2
208
|
Verified
9.6
413
8.5
207
|
Verified
9.6
400
Campaign Management
8.3
214
|
Verified
Feature Not Available
7.7
143
Feature Not Available
7.6
151
|
Verified
Feature Not Available
7.1
133
Feature Not Available
Social
7.2
116
Feature Not Available
7.3
122
9.4
371
7.4
137
|
Verified
9.5
380
7.1
121
|
Verified
Feature Not Available
7.6
151
|
Verified
Feature Not Available
Reporting & Analytics
8.7
299
|
Verified
9.5
455
8.4
251
|
Verified
9.5
454
8.2
222
|
Verified
9.5
448
8.1
230
|
Verified
9.5
447
7.0
125
9.3
353
Platform
8.7
206
|
Verified
9.6
442
8.6
185
|
Verified
Feature Not Available
8.6
216
|
Verified
9.6
427
8.4
157
|
Verified
9.6
366
8.3
176
|
Verified
9.5
376
8.8
206
|
Verified
9.6
410
8.0
142
|
Verified
9.5
352
Integration
8.5
215
|
Verified
9.4
412
8.4
207
|
Verified
9.4
413
7.8
168
|
Verified
9.5
385
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.0
72
9.5
528
8.8
71
9.6
546
7.2
56
9.5
497
Templates
7.3
67
9.6
507
8.2
80
9.6
550
8.1
74
9.6
545
Personalization
8.2
72
9.6
533
8.0
70
9.6
523
8.5
69
9.6
536
7.1
56
9.5
472
8.0
68
9.6
520
8.2
68
9.6
519
8.6
79
9.6
548
8.5
70
9.6
536
Multichannel
8.1
71
9.7
538
9.0
80
9.5
476
8.5
74
9.6
539
Administration
9.1
81
9.6
537
8.3
87
9.4
552
8.8
76
9.5
531
8.2
75
9.5
531
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
49
9.7
568
9.4
49
9.6
546
Targeting
9.3
45
9.7
562
9.0
45
9.6
537
Triggered Content
8.3
31
9.5
476
9.6
50
9.6
471
9.3
43
9.7
524
Personalized Content
8.8
44
9.7
513
8.7
33
9.7
493
8.9
43
9.6
549
Text Messaging
8.7
37
9.8
46
7.3
27
9.6
45
8.6
30
9.7
44
8.1
27
9.7
44
8.5
35
9.7
46
7.6
26
9.6
45
8.9
38
9.8
44
7.6
30
9.6
45
SMS Platform
8.3
43
9.6
45
9.0
40
9.6
45
7.4
29
9.8
43
7.0
22
Feature Not Available
7.7
25
9.6
48
8.7
38
9.5
47
Data Sourcing
8.6
193
|
Verified
9.5
541
|
Verified
8.7
185
|
Verified
9.5
530
|
Verified
Feature Not Available
9.6
334
8.6
183
|
Verified
9.6
558
|
Verified
Intelligence
8.5
198
|
Verified
9.5
563
|
Verified
7.8
156
|
Verified
9.5
537
|
Verified
8.1
160
|
Verified
9.6
529
|
Verified
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Platform Basics
Not enough data
9.5
589
|
Verified
Not enough data
9.5
589
|
Verified
Platform Data
Not enough data
9.5
574
|
Verified
Not enough data
9.5
557
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
560
Platform Additional Functionality
Not enough data
9.5
564
|
Verified
Not enough data
9.5
562
|
Verified
Not enough data
9.5
549
Search Setup
8.8
28
9.7
38
8.9
29
9.8
39
9.0
29
9.7
38
8.9
28
9.9
36
Product Discovery
8.5
26
9.8
41
9.0
29
9.8
40
8.9
28
9.8
40
8.7
32
9.9
35
8.9
31
9.8
38
Integration
9.1
29
9.7
40
8.5
25
9.9
36
9.0
28
9.7
38
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
74
Not enough data
6.9
79
Not enough data
7.1
86
Not enough data
Experimental Design
8.2
80
Not enough data
8.2
74
Not enough data
7.6
77
Not enough data
Analytics
8.3
96
Not enough data
7.5
79
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Analysis
7.4
29
9.3
561
8.0
35
9.5
625
7.0
23
9.3
495
|
Verified
7.8
27
9.5
535
|
Verified
Campaigns
7.1
25
9.4
519
|
Verified
8.3
29
9.7
628
|
Verified
7.5
27
9.5
425
7.4
21
9.3
428
9.3
28
9.6
503
|
Verified
8.7
29
9.6
588
|
Verified
Engagement
8.0
25
9.6
565
Platform
7.8
23
9.6
607
7.7
22
9.5
561
|
Verified
7.7
22
9.5
481
Categories
Categories
Shared Categories
Bloomreach and Insider are categorized as E-Commerce Search, SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Insider is categorized as Customer Journey Analytics and WhatsApp Marketing
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Marketing and Advertising
8.6%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
53.0%
Retail
26.9%
Apparel & Fashion
9.8%
Cosmetics
3.9%
Marketing and Advertising
3.8%
Food & Beverages
3.7%
Other
51.7%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Retail
Too complex and maybe an overkill unless there is really big team to handle it
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Retail
Too complex and maybe an overkill unless there is really big team to handle it
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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