Compare Basis and The Trade Desk 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisThe Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Basis" shines even brighter with a score of 9.5, indicating that users find "Basis" to be more responsive and helpful in resolving issues.
- Reviewers mention that "Basis" offers superior "Display Functionality" with a score of 9.0 compared to "The Trade Desk" at 8.7, suggesting that users appreciate the enhanced capabilities for managing display ads on "Basis".
- G2 users highlight that "Basis" has a better "Machine Learning Optimization" feature, scoring 7.8, while "The Trade Desk" scores 8.4, indicating that users feel "Basis" could improve in this area, but still find it effective.
- Users on G2 say that "The Trade Desk" provides a more robust "Cross-Device Advertising" experience with a score of 9.0, while "Basis" follows closely at 8.7, showing that both platforms are strong but "The Trade Desk" has a slight edge.
- Reviewers mention that "Basis" has a more user-friendly "Mobile Functionality" with a score of 9.0, compared to "The Trade Desk" at 8.9, indicating that users find "Basis" easier to navigate on mobile devices.
- Users report that "Basis" excels in "Campaign Optimization" with a score of 8.3, while "The Trade Desk" scores slightly higher at 8.5, suggesting that both platforms are effective, but "The Trade Desk" may offer slightly better tools for optimizing campaigns.
Pricing
Entry-Level Pricing
Basis
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Basis
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.7
237
8.6
85
Ease of Use
8.3
240
8.2
82
Ease of Setup
8.1
155
8.3
50
Ease of Admin
8.2
148
8.3
40
Quality of Support
9.5
236
8.9
84
Has the product been a good partner in doing business?
9.4
151
8.9
43
Product Direction (% positive)
9.2
238
9.0
81
Features by Category
Channel Functionality
9.0
80
8.7
56
Platform Interoperability
Feature Not Available
7.9
29
Campaign Management
8.1
191
|
Verified
7.9
60
|
Verified
8.3
189
|
Verified
8.5
58
|
Verified
8.6
186
|
Verified
8.6
58
|
Verified
7.6
176
|
Verified
7.5
57
|
Verified
7.8
165
|
Verified
7.6
56
|
Verified
8.5
182
|
Verified
8.7
43
|
Verified
8.4
169
|
Verified
8.8
43
|
Verified
8.9
183
|
Verified
8.9
46
|
Verified
8.4
189
|
Verified
8.2
59
|
Verified
8.0
165
|
Verified
8.0
44
|
Verified
8.3
136
|
Verified
8.1
48
|
Verified
8.8
81
|
Verified
8.5
48
|
Verified
8.3
67
|
Verified
8.0
48
|
Verified
Targeting
8.9
192
|
Verified
8.8
59
|
Verified
8.9
181
|
Verified
8.9
57
|
Verified
8.7
186
|
Verified
8.8
57
|
Verified
8.4
180
|
Verified
8.8
46
|
Verified
Platform
7.2
120
|
Verified
8.1
43
|
Verified
7.1
169
|
Verified
7.4
57
|
Verified
8.6
111
|
Verified
8.8
56
8.7
187
|
Verified
8.5
58
|
Verified
8.5
141
|
Verified
8.6
53
|
Verified
8.2
37
8.1
53
|
Verified
8.2
139
|
Verified
7.8
44
|
Verified
8.6
104
|
Verified
8.0
48
|
Verified
7.4
153
|
Verified
7.9
51
|
Verified
Platform Interoperability
Feature Not Available
8.0
21
Mobile Functionality
9.0
66
8.9
40
Campaign Management
8.1
191
|
Verified
7.9
60
|
Verified
8.3
189
|
Verified
8.5
58
|
Verified
8.6
186
|
Verified
8.6
58
|
Verified
7.6
176
|
Verified
7.5
57
|
Verified
7.8
165
|
Verified
7.6
56
|
Verified
8.5
182
|
Verified
8.7
43
|
Verified
8.4
169
|
Verified
8.8
43
|
Verified
8.9
183
|
Verified
8.9
46
|
Verified
8.4
189
|
Verified
8.2
59
|
Verified
8.0
165
|
Verified
8.0
44
|
Verified
8.3
136
|
Verified
8.1
48
|
Verified
8.8
81
|
Verified
8.5
48
|
Verified
8.3
67
|
Verified
8.0
48
|
Verified
Targeting
8.9
192
|
Verified
8.8
59
|
Verified
8.9
181
|
Verified
8.9
57
|
Verified
8.7
186
|
Verified
8.8
57
|
Verified
8.4
180
|
Verified
8.8
46
|
Verified
Mobile
8.9
62
8.4
38
8.8
81
|
Verified
8.5
48
|
Verified
8.3
67
|
Verified
8.0
48
|
Verified
Platform
7.2
120
|
Verified
8.1
43
|
Verified
7.1
169
|
Verified
7.4
57
|
Verified
8.6
111
|
Verified
8.8
56
8.7
187
|
Verified
8.5
58
|
Verified
8.5
141
|
Verified
8.6
53
|
Verified
8.2
37
8.1
53
|
Verified
8.2
139
|
Verified
7.8
44
|
Verified
8.6
104
|
Verified
8.0
48
|
Verified
7.4
153
|
Verified
7.9
51
|
Verified
Platform Interoperability
Feature Not Available
8.1
24
Video Functionality
8.7
65
8.6
39
Campaign Management
8.1
191
|
Verified
7.9
60
|
Verified
8.3
189
|
Verified
8.5
58
|
Verified
8.6
186
|
Verified
8.6
58
|
Verified
7.6
176
|
Verified
7.5
57
|
Verified
7.8
165
|
Verified
7.6
56
|
Verified
8.5
182
|
Verified
8.7
43
|
Verified
8.4
169
|
Verified
8.8
43
|
Verified
8.9
183
|
Verified
8.9
46
|
Verified
8.4
189
|
Verified
8.2
59
|
Verified
8.0
165
|
Verified
8.0
44
|
Verified
8.3
136
|
Verified
8.1
48
|
Verified
8.8
81
|
Verified
8.5
48
|
Verified
8.3
67
|
Verified
8.0
48
|
Verified
Targeting
8.9
192
|
Verified
8.8
59
|
Verified
8.9
181
|
Verified
8.9
57
|
Verified
8.7
186
|
Verified
8.8
57
|
Verified
8.4
180
|
Verified
8.8
46
|
Verified
Platform
7.2
120
|
Verified
8.1
43
|
Verified
7.1
169
|
Verified
7.4
57
|
Verified
8.6
111
|
Verified
8.8
56
8.7
187
|
Verified
8.5
58
|
Verified
8.5
141
|
Verified
8.6
53
|
Verified
8.2
37
8.1
53
|
Verified
8.2
139
|
Verified
7.8
44
|
Verified
8.6
104
|
Verified
8.0
48
|
Verified
7.4
153
|
Verified
7.9
51
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
27
8.6
36
Campaign Management
8.1
191
|
Verified
7.9
60
|
Verified
8.3
189
|
Verified
8.5
58
|
Verified
8.6
186
|
Verified
8.6
58
|
Verified
7.6
176
|
Verified
7.5
57
|
Verified
7.8
165
|
Verified
7.6
56
|
Verified
8.5
182
|
Verified
8.7
43
|
Verified
8.4
169
|
Verified
8.8
43
|
Verified
8.9
183
|
Verified
8.9
46
|
Verified
8.4
189
|
Verified
8.2
59
|
Verified
8.0
165
|
Verified
8.0
44
|
Verified
8.3
136
|
Verified
8.1
48
|
Verified
8.8
81
|
Verified
8.5
48
|
Verified
8.3
67
|
Verified
8.0
48
|
Verified
Targeting
8.9
192
|
Verified
8.8
59
|
Verified
8.9
181
|
Verified
8.9
57
|
Verified
8.7
186
|
Verified
8.8
57
|
Verified
8.4
180
|
Verified
8.8
46
|
Verified
Demand Side Platforms
7.8
134
|
Verified
8.4
53
|
Verified
7.0
155
|
Verified
7.7
52
|
Verified
8.7
158
|
Verified
8.8
52
|
Verified
Platform
7.2
120
|
Verified
8.1
43
|
Verified
7.1
169
|
Verified
7.4
57
|
Verified
8.6
111
|
Verified
8.8
56
8.7
187
|
Verified
8.5
58
|
Verified
8.5
141
|
Verified
8.6
53
|
Verified
8.2
37
8.1
53
|
Verified
8.2
139
|
Verified
7.8
44
|
Verified
8.6
104
|
Verified
8.0
48
|
Verified
7.4
153
|
Verified
7.9
51
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and The Trade Desk are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis has no unique categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Most Helpful Critical Review
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
The Trade Desk
Most Helpful Favorable Review
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
The Trade Desk has no discussions with answers
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