Compare Basis and StackAdapt 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisStackAdapt
Star Rating
(752)4.8 out of 5
Market Segments
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that StackAdapt excels in Quality of Support with a score of 9.9, while Basis, although strong, has a slightly lower score of 9.5. Reviewers mention that StackAdapt's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that StackAdapt's Campaign Optimization feature scores 9.0, outperforming Basis's score of 8.3. Users say that StackAdapt provides more intuitive tools for optimizing campaigns, leading to better performance and ROI.
- G2 users highlight StackAdapt's superior Cross-Device Capabilities with a score of 9.2 compared to Basis's 8.7. Users report that StackAdapt's ability to track and engage users across multiple devices is seamless, enhancing their advertising effectiveness.
- Users on G2 note that StackAdapt's Performance Monitoring feature scores 8.7, while Basis lacks in this area with a score of 8.3. Reviewers mention that StackAdapt offers more comprehensive analytics, allowing for better insights into campaign performance.
- Reviewers mention that StackAdapt's Brand Safety measures score 9.1, which is higher than Basis's 8.5. Users say that StackAdapt provides robust tools to ensure ads are placed in safe environments, which is crucial for brand reputation.
- Users report that StackAdapt's API / Integrations score of 8.7 is significantly better than Basis's 7.2. Reviewers mention that StackAdapt offers a more flexible and user-friendly API, making it easier to integrate with other platforms and tools.
Pricing
Entry-Level Pricing
Basis
No pricing availableStackAdapt
No pricing availableFree Trial
Basis
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.7
237
9.4
650
Ease of Use
8.3
240
9.1
638
Ease of Setup
8.1
155
9.2
509
Ease of Admin
8.2
148
9.2
490
Quality of Support
9.5
236
9.9
643
Has the product been a good partner in doing business?
9.4
151
9.8
501
Product Direction (% positive)
9.2
238
9.7
621
Features by Category
Channel Functionality
9.0
80
9.3
329
Platform Interoperability
Feature Not Available
8.8
204
Campaign Management
8.1
191
|
Verified
9.0
406
|
Verified
8.3
189
|
Verified
9.0
407
|
Verified
8.6
186
|
Verified
9.2
396
|
Verified
7.6
176
|
Verified
8.5
331
|
Verified
7.8
165
|
Verified
8.6
328
|
Verified
8.5
182
|
Verified
9.0
373
|
Verified
8.4
169
|
Verified
9.0
349
|
Verified
8.9
183
|
Verified
9.2
368
|
Verified
8.4
189
|
Verified
9.3
401
|
Verified
8.0
165
|
Verified
8.9
382
|
Verified
8.3
136
|
Verified
9.0
324
|
Verified
8.8
81
|
Verified
8.9
296
|
Verified
8.3
67
|
Verified
9.0
285
|
Verified
Targeting
8.9
192
|
Verified
9.4
411
|
Verified
8.9
181
|
Verified
9.3
395
|
Verified
8.7
186
|
Verified
9.3
396
|
Verified
8.4
180
|
Verified
9.3
389
|
Verified
Platform
7.2
120
|
Verified
8.7
322
|
Verified
7.1
169
|
Verified
8.7
379
|
Verified
8.6
111
|
Verified
9.2
377
8.7
187
|
Verified
9.4
397
|
Verified
8.5
141
|
Verified
9.2
333
|
Verified
8.2
37
8.9
340
|
Verified
8.2
139
|
Verified
8.9
331
|
Verified
8.6
104
|
Verified
9.0
289
|
Verified
7.4
153
|
Verified
8.7
333
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Campaign Management
8.1
191
|
Verified
9.0
406
|
Verified
8.3
189
|
Verified
9.0
407
|
Verified
8.6
186
|
Verified
9.2
396
|
Verified
7.6
176
|
Verified
8.5
331
|
Verified
7.8
165
|
Verified
8.6
328
|
Verified
8.5
182
|
Verified
9.0
373
|
Verified
8.4
169
|
Verified
9.0
349
|
Verified
8.9
183
|
Verified
9.2
368
|
Verified
8.4
189
|
Verified
9.3
401
|
Verified
8.0
165
|
Verified
8.9
382
|
Verified
8.3
136
|
Verified
9.0
324
|
Verified
8.8
81
|
Verified
8.9
296
|
Verified
8.3
67
|
Verified
9.0
285
|
Verified
Targeting
8.9
192
|
Verified
9.4
411
|
Verified
8.9
181
|
Verified
9.3
395
|
Verified
8.7
186
|
Verified
9.3
396
|
Verified
8.4
180
|
Verified
9.3
389
|
Verified
Mobile
8.9
62
Not enough data
8.8
81
|
Verified
8.9
296
|
Verified
8.3
67
|
Verified
9.0
285
|
Verified
Platform
7.2
120
|
Verified
8.7
322
|
Verified
7.1
169
|
Verified
8.7
379
|
Verified
8.6
111
|
Verified
9.2
377
8.7
187
|
Verified
9.4
397
|
Verified
8.5
141
|
Verified
9.2
333
|
Verified
8.2
37
8.9
340
|
Verified
8.2
139
|
Verified
8.9
331
|
Verified
8.6
104
|
Verified
9.0
289
|
Verified
7.4
153
|
Verified
8.7
333
|
Verified
Platform Interoperability
Feature Not Available
8.7
160
Video Functionality
8.7
65
9.2
330
Campaign Management
8.1
191
|
Verified
9.0
406
|
Verified
8.3
189
|
Verified
9.0
407
|
Verified
8.6
186
|
Verified
9.2
396
|
Verified
7.6
176
|
Verified
8.5
331
|
Verified
7.8
165
|
Verified
8.6
328
|
Verified
8.5
182
|
Verified
9.0
373
|
Verified
8.4
169
|
Verified
9.0
349
|
Verified
8.9
183
|
Verified
9.2
368
|
Verified
8.4
189
|
Verified
9.3
401
|
Verified
8.0
165
|
Verified
8.9
382
|
Verified
8.3
136
|
Verified
9.0
324
|
Verified
8.8
81
|
Verified
8.9
296
|
Verified
8.3
67
|
Verified
9.0
285
|
Verified
Targeting
8.9
192
|
Verified
9.4
411
|
Verified
8.9
181
|
Verified
9.3
395
|
Verified
8.7
186
|
Verified
9.3
396
|
Verified
8.4
180
|
Verified
9.3
389
|
Verified
Platform
7.2
120
|
Verified
8.7
322
|
Verified
7.1
169
|
Verified
8.7
379
|
Verified
8.6
111
|
Verified
9.2
377
8.7
187
|
Verified
9.4
397
|
Verified
8.5
141
|
Verified
9.2
333
|
Verified
8.2
37
8.9
340
|
Verified
8.2
139
|
Verified
8.9
331
|
Verified
8.6
104
|
Verified
9.0
289
|
Verified
7.4
153
|
Verified
8.7
333
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
8.6
27
9.4
178
Campaign Management
8.1
191
|
Verified
9.0
406
|
Verified
8.3
189
|
Verified
9.0
407
|
Verified
8.6
186
|
Verified
9.2
396
|
Verified
7.6
176
|
Verified
8.5
331
|
Verified
7.8
165
|
Verified
8.6
328
|
Verified
8.5
182
|
Verified
9.0
373
|
Verified
8.4
169
|
Verified
9.0
349
|
Verified
8.9
183
|
Verified
9.2
368
|
Verified
8.4
189
|
Verified
9.3
401
|
Verified
8.0
165
|
Verified
8.9
382
|
Verified
8.3
136
|
Verified
9.0
324
|
Verified
8.8
81
|
Verified
8.9
296
|
Verified
8.3
67
|
Verified
9.0
285
|
Verified
Targeting
8.9
192
|
Verified
9.4
411
|
Verified
8.9
181
|
Verified
9.3
395
|
Verified
8.7
186
|
Verified
9.3
396
|
Verified
8.4
180
|
Verified
9.3
389
|
Verified
Demand Side Platforms
7.8
134
|
Verified
9.0
315
|
Verified
7.0
155
|
Verified
8.9
305
|
Verified
8.7
158
|
Verified
9.2
314
|
Verified
Platform
7.2
120
|
Verified
8.7
322
|
Verified
7.1
169
|
Verified
8.7
379
|
Verified
8.6
111
|
Verified
9.2
377
8.7
187
|
Verified
9.4
397
|
Verified
8.5
141
|
Verified
9.2
333
|
Verified
8.2
37
8.9
340
|
Verified
8.2
139
|
Verified
8.9
331
|
Verified
8.6
104
|
Verified
9.0
289
|
Verified
7.4
153
|
Verified
8.7
333
|
Verified
Categories
Categories
Shared Categories
Basis and StackAdapt are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Basis is categorized as Mobile Advertising and Digital Audio Advertising
StackAdapt has no unique categories
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
59.7%
Financial Services
2.6%
Online Media
2.3%
Health, Wellness and Fitness
2.3%
Computer Software
2.3%
Other
30.9%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Most Helpful Critical Review
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
StackAdapt
Most Helpful Favorable Review
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Most Helpful Critical Review
Verified User in Marketing and Advertising
They don’t have an option for self serve
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Verified User in Marketing and Advertising
They don’t have an option for self serve
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
How is StackAdapt different from other DSPs?
1 comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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