Compare Basis and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust analytics capabilities that help in measuring campaign effectiveness.
- Reviewers mention that Basis shines in Quality of Support, scoring an impressive 9.5, indicating that users feel well-supported and valued when they encounter issues or need assistance.
- G2 users note that Google Marketing Platform's Cross-Device Advertising functionality is rated at 9.0, which allows for seamless ad delivery across multiple devices, enhancing user engagement.
- Users on G2 report that Basis offers superior Fraud Protection with a score of 8.4, which is crucial for ensuring the integrity of advertising spend and protecting against invalid traffic.
- Reviewers say that Google Marketing Platform's Campaign Management features, particularly in Ad Creation and Editing, are rated at 7.9, but they feel it could benefit from more intuitive tools compared to Basis.
- Users mention that Basis provides better Mobile Functionality, scoring 9.0, which is particularly beneficial for advertisers focusing on mobile-first strategies and in-app advertising.
Pricing
Entry-Level Pricing
Basis
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Basis
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.7
237
8.5
247
Ease of Use
8.3
240
8.0
246
Ease of Setup
8.1
155
7.4
128
Ease of Admin
8.2
148
7.7
121
Quality of Support
9.5
236
6.9
226
Has the product been a good partner in doing business?
9.4
151
7.6
121
Product Direction (% positive)
9.2
238
8.0
243
Features by Category
Channel Functionality
9.0
80
8.5
165
Platform Interoperability
Feature Not Available
7.2
9
Campaign Management
8.1
191
|
Verified
8.3
179
|
Verified
8.3
189
|
Verified
8.1
174
|
Verified
8.6
186
|
Verified
8.3
155
|
Verified
7.6
176
|
Verified
7.7
149
|
Verified
7.8
165
|
Verified
7.9
153
|
Verified
8.5
182
|
Verified
7.7
140
|
Verified
8.4
169
|
Verified
7.6
128
|
Verified
8.9
183
|
Verified
8.4
72
8.4
189
|
Verified
8.1
68
8.0
165
|
Verified
7.7
148
|
Verified
8.3
136
|
Verified
7.9
140
|
Verified
8.8
81
|
Verified
7.0
38
8.3
67
|
Verified
7.6
93
|
Verified
Targeting
8.9
192
|
Verified
8.5
159
|
Verified
8.9
181
|
Verified
8.4
149
|
Verified
8.7
186
|
Verified
8.2
149
|
Verified
8.4
180
|
Verified
8.1
68
Platform
7.2
120
|
Verified
8.0
53
7.1
169
|
Verified
8.1
163
|
Verified
8.6
111
|
Verified
8.3
158
|
Verified
8.7
187
|
Verified
8.4
168
|
Verified
8.5
141
|
Verified
8.4
143
|
Verified
8.2
37
7.6
151
|
Verified
8.2
139
|
Verified
7.9
151
|
Verified
8.6
104
|
Verified
8.1
116
|
Verified
7.4
153
|
Verified
7.7
135
|
Verified
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Platform Interoperability
Feature Not Available
7.8
6
Mobile Functionality
9.0
66
7.7
119
Campaign Management
8.1
191
|
Verified
8.3
179
|
Verified
8.3
189
|
Verified
8.1
174
|
Verified
8.6
186
|
Verified
8.3
155
|
Verified
7.6
176
|
Verified
7.7
149
|
Verified
7.8
165
|
Verified
7.9
153
|
Verified
8.5
182
|
Verified
7.7
140
|
Verified
8.4
169
|
Verified
7.6
128
|
Verified
8.9
183
|
Verified
8.4
72
8.4
189
|
Verified
8.1
68
8.0
165
|
Verified
7.7
148
|
Verified
8.3
136
|
Verified
7.9
140
|
Verified
8.8
81
|
Verified
7.0
38
8.3
67
|
Verified
7.6
93
|
Verified
Targeting
8.9
192
|
Verified
8.5
159
|
Verified
8.9
181
|
Verified
8.4
149
|
Verified
8.7
186
|
Verified
8.2
149
|
Verified
8.4
180
|
Verified
8.1
68
Mobile
8.9
62
7.7
112
8.8
81
|
Verified
7.0
38
8.3
67
|
Verified
7.6
93
|
Verified
Platform
7.2
120
|
Verified
8.0
53
7.1
169
|
Verified
8.1
163
|
Verified
8.6
111
|
Verified
8.3
158
|
Verified
8.7
187
|
Verified
8.4
168
|
Verified
8.5
141
|
Verified
8.4
143
|
Verified
8.2
37
7.6
151
|
Verified
8.2
139
|
Verified
7.9
151
|
Verified
8.6
104
|
Verified
8.1
116
|
Verified
7.4
153
|
Verified
7.7
135
|
Verified
Platform Interoperability
Feature Not Available
7.7
5
Video Functionality
8.7
65
7.9
98
Campaign Management
8.1
191
|
Verified
8.3
179
|
Verified
8.3
189
|
Verified
8.1
174
|
Verified
8.6
186
|
Verified
8.3
155
|
Verified
7.6
176
|
Verified
7.7
149
|
Verified
7.8
165
|
Verified
7.9
153
|
Verified
8.5
182
|
Verified
7.7
140
|
Verified
8.4
169
|
Verified
7.6
128
|
Verified
8.9
183
|
Verified
8.4
72
8.4
189
|
Verified
8.1
68
8.0
165
|
Verified
7.7
148
|
Verified
8.3
136
|
Verified
7.9
140
|
Verified
8.8
81
|
Verified
7.0
38
8.3
67
|
Verified
7.6
93
|
Verified
Targeting
8.9
192
|
Verified
8.5
159
|
Verified
8.9
181
|
Verified
8.4
149
|
Verified
8.7
186
|
Verified
8.2
149
|
Verified
8.4
180
|
Verified
8.1
68
Platform
7.2
120
|
Verified
8.0
53
7.1
169
|
Verified
8.1
163
|
Verified
8.6
111
|
Verified
8.3
158
|
Verified
8.7
187
|
Verified
8.4
168
|
Verified
8.5
141
|
Verified
8.4
143
|
Verified
8.2
37
7.6
151
|
Verified
8.2
139
|
Verified
7.9
151
|
Verified
8.6
104
|
Verified
8.1
116
|
Verified
7.4
153
|
Verified
7.7
135
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
8.6
27
Not enough data
Campaign Management
8.1
191
|
Verified
8.3
179
|
Verified
8.3
189
|
Verified
8.1
174
|
Verified
8.6
186
|
Verified
8.3
155
|
Verified
7.6
176
|
Verified
7.7
149
|
Verified
7.8
165
|
Verified
7.9
153
|
Verified
8.5
182
|
Verified
7.7
140
|
Verified
8.4
169
|
Verified
7.6
128
|
Verified
8.9
183
|
Verified
8.4
72
8.4
189
|
Verified
8.1
68
8.0
165
|
Verified
7.7
148
|
Verified
8.3
136
|
Verified
7.9
140
|
Verified
8.8
81
|
Verified
7.0
38
8.3
67
|
Verified
7.6
93
|
Verified
Targeting
8.9
192
|
Verified
8.5
159
|
Verified
8.9
181
|
Verified
8.4
149
|
Verified
8.7
186
|
Verified
8.2
149
|
Verified
8.4
180
|
Verified
8.1
68
Demand Side Platforms
7.8
134
|
Verified
8.2
44
|
Verified
7.0
155
|
Verified
7.5
49
|
Verified
8.7
158
|
Verified
7.6
49
|
Verified
Platform
7.2
120
|
Verified
8.0
53
7.1
169
|
Verified
8.1
163
|
Verified
8.6
111
|
Verified
8.3
158
|
Verified
8.7
187
|
Verified
8.4
168
|
Verified
8.5
141
|
Verified
8.4
143
|
Verified
8.2
37
7.6
151
|
Verified
8.2
139
|
Verified
7.9
151
|
Verified
8.6
104
|
Verified
8.1
116
|
Verified
7.4
153
|
Verified
7.7
135
|
Verified
Categories
Categories
Shared Categories
Basis and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Most Helpful Critical Review
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
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1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
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