Compare Awario and BrandMentions 
At a Glance
Market Segments
Small-Business (68.4% of reviews)
Small-Business (88.9% of reviews)
Entry-Level Pricing
$39.00
$99.00 Per Month
Awario
Star Rating
(40)3.9 out of 5
Market Segments
Small-Business (68.4% of reviews)
Entry-Level Pricing
$39.00
Browse all 3 pricing plansBrandMentions
Star Rating
(48)4.5 out of 5
Market Segments
Small-Business (88.9% of reviews)
Entry-Level Pricing
$99.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Awario excels in its Ease of Admin with a score of 9.5, indicating a user-friendly interface that simplifies management tasks, while BrandMentions follows closely with a score of 9.4.
- Reviewers mention that BrandMentions offers superior Social Reporting capabilities, scoring 9.2 compared to Awario's 8.5, highlighting its effectiveness in providing detailed insights into social media performance.
- G2 users note that Awario shines in Brand Monitoring with a score of 9.2, which is a critical feature for businesses looking to track their online presence, while BrandMentions does not provide a specific score for this feature.
- Users on G2 report that BrandMentions has a more robust Sentiment Analysis feature, scoring 7.7, which some users feel is less effective than Awario's score of 8.2, indicating a potential area for improvement in BrandMentions.
- Reviewers say that Awario's Keyword Tracking feature is highly rated at 9.4, making it a preferred choice for users focused on SEO and content strategy, while BrandMentions does not specify a score for this feature.
- Users report that both products are strong in Influencer Identification, with BrandMentions slightly ahead at 8.5 compared to Awario's 8.3, suggesting that BrandMentions may have a slight edge in connecting brands with relevant influencers.
Featured Products
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Media Monitoring
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Ideally
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Media Monitoring
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Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
BrandMentions
STARTER
$99.00
Per Month
For small businesses looking to establish their brand presence.
- 15 keywords
- 5k mentions / mo
- 3 projects
Free Trial
Awario
Free Trial is available
BrandMentions
Free Trial is available
Ratings
Meets Requirements
8.0
32
9.1
43
Ease of Use
8.4
32
8.8
43
Ease of Setup
8.8
11
8.5
27
Ease of Admin
9.5
10
9.4
22
Quality of Support
9.1
29
9.1
41
Has the product been a good partner in doing business?
9.8
8
9.5
23
Product Direction (% positive)
8.0
29
9.2
42
Features by Category
Media Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Geographic Coverage
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.6(tied score)
18
8.6(tied score)
33
8.3
17
8.5(won by 0.2)
32
Not enough data
9.2(won by default)
6
Not enough data
9.4(won by default)
6
Not enough data
9.2(won by default)
6
Not enough data
8.9(won by default)
6
Data Management & Analysis
8.2(won by 0.5)
18
7.7
32
8.5
17
9.2(won by 0.7)
32
Not enough data
8.9(won by default)
6
Not enough data
8.3(won by default)
6
Brand Signals
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and BrandMentions are categorized as Social Media Listening Tools
Unique Categories
Awario is categorized as Media Monitoring and Social Customer Service
BrandMentions is categorized as Brand Intelligence
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BrandMentions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Market Research
10.5%
E-Learning
7.9%
Computer Software
7.9%
Information Technology and Services
5.3%
Other
52.6%
Marketing and Advertising
33.3%
Information Technology and Services
8.9%
Computer Software
8.9%
Public Relations and Communications
4.4%
Internet
4.4%
Other
40.0%
Most Helpful Reviews
Awario
Most Helpful Favorable Review
Rommel C.
Verified User in Marketing and Advertising
Easy setup and the boolean search, definitely, are its best features. In-app previews and Interacting with social mentions within the app are also a plus.
Most Helpful Critical Review
Verified User in Computer Software
Most of the basic features that the product boasts don't work. The sentiment analysis is few and far between. They claim to offer historical data, but it took over 5 hours for the product to generate one week of tweets on a single keyword, so you're looking...
BrandMentions
Most Helpful Favorable Review
Rick B.
Verified User in Marketing and Advertising
Picks up a more comprehensive list of web mentions than I have in other similar tools. The quick search module is also very helpful because unlike other tools I've tried you can quickly search any term without attaching it to a project. The white-label PDF...
Most Helpful Critical Review
Verified User in Marketing and Advertising
They trick you into quarterly subscriptions - con artists! avoid at all costs
Rommel C.
Verified User in Marketing and Advertising
Easy setup and the boolean search, definitely, are its best features. In-app previews and Interacting with social mentions within the app are also a plus.
Rick B.
Verified User in Marketing and Advertising
Picks up a more comprehensive list of web mentions than I have in other similar tools. The quick search module is also very helpful because unlike other tools I've tried you can quickly search any term without attaching it to a project. The white-label PDF...
Verified User in Computer Software
Most of the basic features that the product boasts don't work. The sentiment analysis is few and far between. They claim to offer historical data, but it took over 5 hours for the product to generate one week of tweets on a single keyword, so you're looking...
Verified User in Marketing and Advertising
They trick you into quarterly subscriptions - con artists! avoid at all costs
Alternatives
Discussions
How do I use Awario?
1 comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
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BrandMentions has no discussions with answers
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