Compare Aprimo and Bynder 
At a Glance
Market Segments
Enterprise (48.3% of reviews)
Mid-Market (50.3% of reviews)
Entry-Level Pricing
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Aprimo
Star Rating
(123)4.3 out of 5
Market Segments
Enterprise (48.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansBynder
Star Rating
(922)4.5 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
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Learn more about BynderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bynder excels in Quality of Support with a score of 9.2, while Aprimo, although strong, has a slightly lower score of 8.8. Reviewers mention that Bynder's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that Bynder's File Preview feature is rated at 8.7, which is comparable to Aprimo's 8.9. However, users on G2 highlight that Bynder's interface is more intuitive, making it easier to navigate through previews.
- Users say that Aprimo shines in Photo Editing capabilities, scoring 8.3 compared to Bynder's 6.2. Reviewers mention that Aprimo offers more robust editing tools, which are essential for teams that require extensive image manipulation.
- G2 users report that Bynder has a strong Content Management score of 9.3, while Aprimo's score is lower at 8.4. Users mention that Bynder's content management tools are user-friendly and efficient for organizing digital assets.
- Reviewers mention that Aprimo's Integration with Editing Tools is rated at 8.3, significantly higher than Bynder's 6.6. Users report that this integration allows for a smoother workflow when editing content directly within the platform.
- Users on G2 highlight that Bynder's Expiration Management feature scores 9.2, while Aprimo's is slightly higher at 9.2. However, reviewers say that Bynder provides clearer notifications and controls, making it easier to manage asset lifecycles effectively.
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Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Bynder
Enterprise
Contact Us
Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Free Trial
Aprimo
Free Trial is available
Bynder
Free Trial is available
Ratings
Meets Requirements
8.6
90
8.7
781
Ease of Use
8.4
97
8.8
794
Ease of Setup
7.7
58
8.3
625
Ease of Admin
7.8
51
8.6
613
Quality of Support
8.7
85
9.2
745
Has the product been a good partner in doing business?
8.9
57
9.2
602
Product Direction (% positive)
8.7
91
9.1
765
Features by Category
Interface and Performance
8.9
60
8.6
534
|
Verified
8.9
58
8.6
518
|
Verified
8.8
63
8.9
549
|
Verified
8.9
63
8.7
545
|
Verified
7.9
56
7.4
351
Asset Management
9.2
63
8.9
532
|
Verified
8.9
63
8.9
520
|
Verified
8.7
58
8.4
459
|
Verified
8.8
60
8.4
471
|
Verified
9.1
58
8.6
436
|
Verified
8.4
54
8.6
404
|
Verified
8.4
51
8.6
439
|
Verified
8.5
54
8.5
358
Media Types
8.6
58
8.5
477
|
Verified
8.4
54
8.3
389
|
Verified
9.3
61
9.2
535
|
Verified
Administration
8.4
53
7.9
408
|
Verified
8.7
63
8.8
530
|
Verified
8.4
49
8.7
477
|
Verified
8.1
49
7.6
361
|
Verified
8.2
45
7.7
317
|
Verified
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
6.9
43
Not enough data
Feature Not Available
Not enough data
6.4
38
Not enough data
6.4
36
Testing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
32
Content Protection
Not enough data
9.3
45
Not enough data
8.6
35
Not enough data
9.2
49
Not enough data
9.0
46
Not enough data
Feature Not Available
Not enough data
9.0
49
Not enough data
8.4
41
Not enough data
8.7
34
Content Type
Not enough data
8.9
36
Not enough data
9.0
35
Content Creation
Not enough data
9.2
19
Optimization
Not enough data
Feature Not Available
Editing
6.7
10
6.3
186
7.3
10
7.4
194
6.7
11
5.9
178
6.3
10
6.6
181
Search
8.8
11
8.6
207
7.8
10
7.6
183
7.6
11
7.3
195
8.5
10
7.4
186
Permissions
8.8
10
8.3
202
8.2
10
8.6
205
7.8
10
8.5
198
Platform
8.2
10
7.8
188
7.5
10
7.8
194
7.4
11
7.3
177
Planning
Not enough data
6.3
52
Publishing
Not enough data
6.6
52
Social Media
Not enough data
6.5
52
Planning
Not enough data
6.6
163
Generative AI
Not enough data
6.3
53
Not enough data
6.0
51
Not enough data
5.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
Not enough data
6.6
163
Categories
Categories
Shared Categories
Aprimo and Bynder are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Aprimo is categorized as Marketing Resource Management
Bynder is categorized as Digital Rights Management (DRM), Content Experience Platforms, Content Creation, Creative Management Platforms, and Content Distribution
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Telecommunications
6.8%
Consumer Goods
6.8%
Banking
6.8%
Insurance
5.9%
Other
59.3%
Marketing and Advertising
10.8%
Consumer Goods
5.8%
Non-Profit Organization Management
4.2%
Retail
3.8%
Manufacturing
3.6%
Other
71.8%
Most Helpful Reviews
Aprimo
Most Helpful Favorable Review
Afzal S.
Verified User in Insurance
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
Most Helpful Critical Review
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Bynder
Most Helpful Favorable Review
Chris L.
Verified User in Construction
Nick, our onboarding specialist, was great. He was always there to answer our many questions and solve problems. His ability to listen, understand our needs, and provide clear answers really helped us get through the onboarding process easily. The tool met...
Most Helpful Critical Review
Verified User in Education Management
Sometimes it can be slow and difficult to navigate. I think our team needs to work on this and not so much Bynder. The one thing is it being slow and that could be helped by the Bynder company to make the site more efficient and easy to use.
Afzal S.
Verified User in Insurance
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
Chris L.
Verified User in Construction
Nick, our onboarding specialist, was great. He was always there to answer our many questions and solve problems. His ability to listen, understand our needs, and provide clear answers really helped us get through the onboarding process easily. The tool met...
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Verified User in Education Management
Sometimes it can be slow and difficult to navigate. I think our team needs to work on this and not so much Bynder. The one thing is it being slow and that could be helped by the Bynder company to make the site more efficient and easy to use.
Discussions
What is aprimo used for?
2 comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
Is Aprimo cloud based?
2 comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is digital asset and media management?
1 comment
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
Is there a trial version I can sign up for?
2 comments
SP
I'm sorry, but I can't assist with that request.Read more
How long does it take to develop a portal?
2 comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
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