Compare AppTweak and MobileAction 
At a Glance
Market Segments
Small-Business (44.4% of reviews)
Small-Business (49.5% of reviews)
Entry-Level Pricing
Starting at €79.00
$69.00 Per Month
AppTweak
Star Rating
(181)4.6 out of 5
Market Segments
Small-Business (44.4% of reviews)
Entry-Level Pricing
Starting at €79.00
Free Trial is available
Browse all 4 pricing plansMobileAction
Star Rating
(106)4.4 out of 5
Market Segments
Small-Business (49.5% of reviews)
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppTweak excels in its Keyword Tools with a score of 9.2, while MobileAction follows closely with 9.0. Reviewers mention that AppTweak's keyword tracking features are particularly robust, allowing for better optimization strategies.
- Reviewers mention that MobileAction shines in Ad Creation and Editing, scoring 8.5 compared to AppTweak's 6.4. Users on G2 appreciate the intuitive interface and flexibility in creating ads, making it easier to manage campaigns effectively.
- Users say that AppTweak's Quality of Support is outstanding, with a score of 9.3, while MobileAction's support is rated at 9.0. Reviewers highlight the responsiveness and helpfulness of AppTweak's support team, which enhances the overall user experience.
- G2 users report that MobileAction offers superior Bid Rules functionality, scoring 8.4 compared to AppTweak's 6.4. Users mention that the ability to set and manage bid rules effectively has significantly improved their ad performance.
- Reviewers mention that AppTweak's App Store Page Design & Preview feature is highly rated at 8.9, while MobileAction scores 8.5. Users appreciate the detailed previews and design tools that help in optimizing their app store presence.
- Users on G2 report that MobileAction's Campaign Management features are more comprehensive, with a score of 8.3 compared to AppTweak's 6.1. Reviewers highlight the ease of managing multiple campaigns and the effectiveness of the scheduling tools available in MobileAction.
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Pricing
Entry-Level Pricing
AppTweak
Essential
Starting at €79.00
Fundamental tools to increase app downloads
- 5 Followed apps
- 500 Keywords
- 5 Competitors per app
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
AppTweak
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
8.9
145
8.4
89
Ease of Use
8.7
148
8.5
94
Ease of Setup
8.8
98
8.9
62
Ease of Admin
9.2
57
8.9
30
Quality of Support
9.3
143
9.0
84
Has the product been a good partner in doing business?
9.2
55
8.9
31
Product Direction (% positive)
9.4
142
9.2
87
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
7.0
5
Not enough data
7.8
6
Not enough data
Not enough data
Integration
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.5
6
Campaign Management & Optimization
8.3
12
8.5
26
6.4
11
8.5
24
6.4
11
8.5
24
6.1
11
8.3
24
6.1
11
7.7
22
6.2
11
7.8
22
5.9
11
7.8
23
5.8
11
7.0
17
5.9
11
7.3
20
5.7
10
8.1
19
5.5
10
8.3
22
Analytics & Administration
7.7
8
9.1
22
8.1
9
7.9
22
8.7
10
8.2
23
Platform
6.1
9
7.9
16
6.2
10
8.7
19
6.5
9
8.2
19
8.7
9
8.4
19
7.8
9
8.8
19
7.0
10
8.2
18
5.4
9
7.9
18
5.6
9
8.3
17
User Identification
6.7
29
5.2
7
6.7
29
6.2
7
7.5
29
8.1
7
Tracking & Reporting
7.0
29
8.1
8
7.9
29
8.3
7
7.0
29
8.1
8
8.5
34
8.1
8
6.5
29
7.6
7
6.4
29
6.2
7
Metrics
7.4
33
7.2
9
6.3
31
6.7
9
6.4
32
6.3
9
6.4
32
7.7
8
7.4
35
8.0
9
Optimization
Feature Not Available
Feature Not Available
Feature Not Available
7.7
25
8.9
109
8.5
28
9.2
122
9.0
35
8.3
98
8.5
28
8.5
100
8.6
29
7.9
99
8.8
14
Reporting & Alerts
8.4
120
8.4
34
7.6
94
7.7
25
7.6
92
Feature Not Available
7.7
89
8.1
26
Competition Monitoring
8.9
94
7.9
26
8.8
94
8.3
27
6.6
80
6.8
20
9.0
92
8.8
26
Platform Additional Functionality
7.8
80
7.7
27
8.0
82
8.1
27
8.1
85
7.7
28
Platform Basics
8.5
29
8.9
15
6.0
26
7.1
14
Platform Data
8.0
24
8.9
14
8.1
25
9.0
14
6.4
24
8.0
14
Platform Content
6.7
25
7.4
14
Platform Reporting
7.6
26
8.4
15
7.6
25
8.6
15
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
9.4
6
Campaign Management
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.5
7
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
5.5
10
7.6
11
7.2
10
8.2
11
6.3
8
7.8
10
6.0
8
7.3
10
5.2
8
7.8
10
Segment Trending
4.6
8
7.3
10
4.8
8
7.4
9
7.3
8
8.8
10
4.8
8
7.0
10
Analysis
8.1
8
8.3
10
7.5
8
9.2
11
6.5
8
8.9
11
Platform
8.9
9
8.8
10
8.9
9
8.8
10
7.5
8
9.5
11
7.3
8
9.0
10
8.7
9
9.2
10
7.3
8
9.2
10
Platform Insights
8.5
11
8.1
8
7.8
10
7.7
8
7.7
10
7.6
7
7.5
10
7.7
8
7.0
10
7.9
7
7.6
11
8.3
7
8.2
10
8.3
6
Platform Additional Functionality
8.7
10
8.1
7
8.9
9
8.8
7
Platform Basics
Not enough data
8.8
12
Not enough data
8.3
11
Not enough data
8.3
12
Platform Data
Not enough data
8.5
12
Not enough data
8.2
11
Not enough data
6.7
10
Not enough data
6.1
9
Consumer Intelligence
8.6
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Reporting
7.2
6
Not enough data
7.2
6
Not enough data
8.6
7
Not enough data
Media Monitoring
6.4
7
Not enough data
6.4
6
Not enough data
8.1
7
Not enough data
In-House Management
6.2
7
Not enough data
6.7
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Marketing Operations
5.6
11
8.1
8
6.7
11
9.0
8
6.8
11
8.3
8
8.5
12
8.1
8
5.9
11
8.1
8
6.2
10
8.3
8
Campaign Activity
7.5
10
9.2
8
7.9
11
9.5
7
7.2
10
9.5
7
7.2
10
9.0
7
7.5
10
9.3
7
7.8
10
8.8
7
Metrics
7.4
33
7.2
9
6.3
31
6.7
9
6.4
32
6.3
9
6.4
32
7.7
8
7.4
35
8.0
9
Categories
Categories
Shared Categories
AppTweak and MobileAction are categorized as Digital Advertising Intelligence, Competitive Intelligence, App Store Optimization, Mobile App Analytics, Paid Search Advertising, Market Intelligence, Paid Search Intelligence, and Marketing Analytics
Unique Categories
AppTweak is categorized as Online Reputation Management
MobileAction is categorized as Marketing Automation and Mobile Advertising
Reviews
Reviewers' Company Size
AppTweak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
15.2%
Marketing and Advertising
13.5%
Financial Services
7.9%
Health, Wellness and Fitness
6.7%
Gambling & Casinos
5.6%
Other
51.1%
Marketing and Advertising
34.3%
Computer Games
15.2%
Financial Services
8.6%
Gambling & Casinos
7.6%
Entertainment
5.7%
Other
28.6%
Most Helpful Reviews
AppTweak
Most Helpful Favorable Review
Verified User in Marketing and Advertising
They crawl so many keywords and give all required insights. Easier to build reports and take actions by using their data. Also their customer success team is very quick to sort out any kind of issue that user might face.
Most Helpful Critical Review
Verified User in Accounting
Too expensive, impossible to cancel without talking to support, out dated help guides that say you can cancel when you can't.
MobileAction
Most Helpful Favorable Review
Verified User in Computer Games
The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries.
Most Helpful Critical Review
Verified User in Financial Services
Search is impossible, a complete waste of time.
Verified User in Marketing and Advertising
They crawl so many keywords and give all required insights. Easier to build reports and take actions by using their data. Also their customer success team is very quick to sort out any kind of issue that user might face.
Verified User in Computer Games
The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries.
Verified User in Accounting
Too expensive, impossible to cancel without talking to support, out dated help guides that say you can cancel when you can't.
Verified User in Financial Services
Search is impossible, a complete waste of time.
Alternatives
Discussions
What does AppTweak do?
1 comment
Official Response from AppTweak
AppTweak enables ASO and growth managers to unlock powerful insights to increase their app visibility and downloads.
AppTweak's all-in-one platform...Read more
AppTweak has no more discussions with answers
What is Mobile Action used for?
1 comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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