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AppsFlyer
AppsFlyer
(685)
4.5 out of 5
AppsFlyer
By AppsFlyer
Optimized for quick response
Insider One
Insider One
(1,262)
4.8 out of 5
Insider One
By Insider One
Optimized for quick response
At a Glance
AppsFlyer
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyer
Insider One
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider One
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Insider One excels in user support, with many users highlighting the reactivity of technical support and the guidance provided by account managers. This level of support seems to foster a strong partnership, making users feel well-supported throughout their journey.
  • Users say that AppsFlyer offers a comprehensive analytics platform that is user-friendly, allowing for seamless integrations across multiple ad platforms. However, some users have noted that it can struggle with specific workflow needs, indicating potential configuration challenges.
  • Reviewers mention that Insider One's implementation process is notably quick, with users appreciating the speed of implementation and the technical capabilities of the platform. This contrasts with AppsFlyer, where users have expressed a desire for a more intuitive onboarding experience.
  • According to verified reviews, Insider One shines in its ability to personalize user experiences, allowing businesses to treat different customer segments uniquely. This feature is particularly praised for enhancing engagement, while AppsFlyer, while strong in analytics, lacks similar depth in audience segmentation.
  • Users highlight that Insider One provides advanced features like AI-driven tools for lead tracking and transaction-ready conversations, which significantly enhance marketing efforts. In comparison, AppsFlyer, while effective in attribution, does not offer the same level of automation and AI capabilities.
  • G2 reviewers note that while AppsFlyer has a solid reputation for accurate and transparent attribution, Insider One's overall user satisfaction is higher, as reflected in its G2 Score. This suggests that Insider One may provide a more holistic and satisfying user experience overall.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing available
Insider One
No pricing available
Free Trial
AppsFlyer
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.7
441
9.4
1,141
Ease of Use
8.4
585
9.4
1,153
Ease of Setup
8.0
346
9.0
611
Ease of Admin
8.4
189
9.1
311
Quality of Support
8.6
418
9.6
1,138
Has the product been a good partner in doing business?
8.6
187
9.5
312
Product Direction (% positive)
9.3
434
9.8
1,095
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
Not enough data
9.4
632
Email Marketing
Not enough data
9.6
512
Not enough data
9.6
491
Not enough data
9.6
494
Not enough data
9.6
435
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
546
Not enough data
9.5
535
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
Not enough data
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Platform
Not enough data
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Mobile App AnalyticsHide 14 FeaturesShow 14 Features
8.5
321
Not enough data
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
289
Not enough data
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
Not enough data
9.4
667
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Creative Management PlatformsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
Not enough data
9.3
641
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Click FraudHide 15 FeaturesShow 15 Features
8.3
92
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
9.2
101
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
9.5
652
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Mobile AttributionHide 18 FeaturesShow 18 Features
8.3
238
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
9.2
712
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
E-Commerce SearchHide 12 FeaturesShow 12 Features
Not enough data
9.6
66
Data Clean RoomHide 2 FeaturesShow 2 Features
8.9
19
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
9.4
60
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.4
17
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
PersonalizationHide 6 FeaturesShow 6 Features
Not enough data
8.8
38
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Mobile MarketingHide 20 FeaturesShow 20 Features
8.1
240
9.3
768
Analysis
9.0
210
9.3
625
8.8
215
|
Verified
9.4
697
8.1
164
9.3
558
|
Verified
8.4
178
9.4
603
|
Verified
Campaigns
Feature Not Available
9.4
581
|
Verified
7.7
116
9.7
700
|
Verified
7.0
101
9.4
487
7.1
97
9.2
487
7.7
108
9.6
574
|
Verified
8.6
141
9.6
660
|
Verified
Engagement
7.8
112
9.6
628
Platform
8.5
172
9.6
676
8.8
183
|
Verified
9.4
627
|
Verified
8.3
125
9.5
548
Agentic AI - Mobile Marketing
8.0
10
9.1
32
8.3
9
9.0
31
8.0
10
9.0
31
7.8
10
9.0
30
8.0
10
9.0
30
8.2
10
9.0
31
Smart LinkHide 8 FeaturesShow 8 Features
8.7
10
Not enough data
Mobile AnalyticsHide 5 FeaturesShow 5 Features
8.5
256
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.3
212
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer
AppsFlyer
Insider One
Insider One
AppsFlyer and Insider One are categorized as Mobile Marketing
Unique Categories
AppsFlyer
Insider One
Reviews
Reviewers' Company Size
AppsFlyer
AppsFlyer
Small-Business(50 or fewer emp.)
26.3%
Mid-Market(51-1000 emp.)
43.5%
Enterprise(> 1000 emp.)
30.2%
Insider One
Insider One
Small-Business(50 or fewer emp.)
28.0%
Mid-Market(51-1000 emp.)
45.5%
Enterprise(> 1000 emp.)
26.5%
Reviewers' Industry
AppsFlyer
AppsFlyer
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Insider One
Insider One
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
AppsFlyer
AppsFlyer Alternatives
Singular
Singular
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Kochava
Kochava
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Adjust
Adjust
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CleverTap
CleverTap
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Insider One
Insider One Alternatives
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Bloomreach
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Netcore Customer Engagement Platform
Netcore Customer Engagement Platform
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Iterable
Iterable
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WebEngage
WebEngage
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Discussions
AppsFlyer
AppsFlyer Discussions
What is Mobile Attribution?
2 Comments
Ben M.
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
How much does AppsFlyer cost?
2 Comments
DD
It's free.Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
See all discussions
Insider One
Insider One Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
See all discussions
Ask AppsFlyer a QuestionContact AppsFlyer
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Add Product
AppsFlyer
AppsFlyer
Optimized for quick response
Insider One
Insider One
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