Compare Appier AIQUA and Insider 
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUAInsider
Star Rating
(1,082)4.8 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 9.7, while Appier AIQUA scores 9.4 in the same area, indicating that Insider offers more robust features for creating tailored email campaigns.
- Reviewers mention that Insider's Quality of Support is rated at 9.6, slightly higher than Appier AIQUA's 9.5, suggesting that users find Insider's customer service to be more responsive and helpful when issues arise.
- G2 users highlight that Insider's Dynamic Segmentation feature scores 9.5, significantly outperforming Appier AIQUA's 8.3, which indicates that Insider provides more effective tools for segmenting audiences based on behavior and preferences.
- Users on G2 report that Insider's Campaigns capabilities, especially in Triggered Notifications, score 9.2, while Appier AIQUA's similar feature is not rated, suggesting that Insider offers more comprehensive options for automated marketing communications.
- Reviewers mention that Insider's Analytics features, particularly in Campaign Performance, score 8.8, while Appier AIQUA's analytics capabilities are rated lower, indicating that Insider provides better insights into marketing effectiveness.
- Users say that Insider's Platform Basics such as Journey Optimization score 9.5, compared to Appier AIQUA's 8.9, which suggests that Insider offers superior tools for optimizing customer journeys across various touchpoints.
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Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableInsider
No pricing availableFree Trial
Appier AIQUA
No trial information availableInsider
Free Trial is available
Ratings
Meets Requirements
8.8
21
9.5
972
Ease of Use
8.9
21
9.5
976
Ease of Setup
8.9
14
9.1
433
Ease of Admin
8.3
6
9.2
242
Quality of Support
9.5
21
9.6
972
Has the product been a good partner in doing business?
9.2
6
9.5
243
Product Direction (% positive)
10.0
18
9.8
924
Features by Category
Email Marketing
9.4
13
9.7
431
9.1
13
9.7
409
9.2
13
9.7
411
9.0
12
9.7
355
Online Marketing
8.7
9
Feature Not Available
9.3
10
9.6
447
8.8
13
9.6
461
8.9
11
9.6
451
8.5
9
Feature Not Available
Lead Management
8.6
12
9.6
429
9.0
12
9.5
429
9.2
13
9.6
461
8.8
11
Feature Not Available
8.8
10
9.6
404
9.7
12
9.6
368
8.9
11
9.6
412
9.1
11
9.6
400
Campaign Management
9.2
12
Feature Not Available
8.8
11
Feature Not Available
8.6
11
Feature Not Available
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
9.4
371
8.1
9
9.5
380
8.1
9
Feature Not Available
7.8
9
Feature Not Available
Reporting & Analytics
8.6
13
9.5
454
8.5
12
9.5
454
8.0
11
9.5
447
7.9
11
9.5
446
7.8
10
9.3
353
Platform
8.9
12
9.6
440
8.8
11
Feature Not Available
8.9
11
9.6
425
8.5
10
9.6
365
8.5
11
9.5
374
8.8
11
9.6
408
8.5
11
9.5
350
Integration
9.0
13
9.5
410
9.0
13
9.4
411
8.6
12
9.5
384
Visitor Behavior
8.7
9
9.5
527
8.9
9
9.6
545
8.3
8
9.5
496
Templates
8.8
7
9.6
506
8.7
9
9.6
549
9.3
9
9.6
544
Personalization
8.7
9
9.6
532
8.3
9
9.6
522
9.0
8
9.6
535
8.8
8
9.5
471
9.1
9
9.6
519
9.3
9
9.6
518
8.8
10
9.6
547
9.0
10
9.6
535
Multichannel
9.3
9
9.7
537
9.3
10
9.5
474
9.6
9
9.6
538
Administration
9.1
9
9.6
535
9.3
9
9.4
550
9.3
9
9.5
529
9.0
8
9.5
529
Campaigns
9.0
12
Not enough data
8.7
13
Not enough data
8.2
12
Not enough data
9.2
12
Not enough data
9.2
13
Not enough data
Analytics
8.8
13
Not enough data
9.0
12
Not enough data
Optimization
8.7
13
Not enough data
9.1
13
Not enough data
8.8
11
Not enough data
8.9
11
Not enough data
Segmentation
Not enough data
9.7
567
Not enough data
9.6
545
Targeting
Not enough data
9.7
561
Not enough data
9.6
536
Triggered Content
Not enough data
9.5
475
Not enough data
9.6
470
Not enough data
9.7
523
Personalized Content
Not enough data
9.7
512
Not enough data
9.7
493
Not enough data
9.6
548
Text Messaging
Not enough data
9.8
46
Not enough data
9.6
45
Not enough data
9.7
44
Not enough data
9.7
44
Not enough data
9.7
45
Not enough data
9.6
45
Not enough data
9.8
44
Not enough data
9.6
45
SMS Platform
Not enough data
9.6
45
Not enough data
9.6
45
Not enough data
9.8
43
Not enough data
Feature Not Available
Not enough data
9.6
48
Not enough data
9.5
47
Data Sourcing
Not enough data
9.5
538
|
Verified
Not enough data
9.5
527
|
Verified
Not enough data
9.6
332
Not enough data
9.6
556
|
Verified
Intelligence
Not enough data
9.5
560
|
Verified
Not enough data
9.5
535
|
Verified
Not enough data
9.6
527
|
Verified
Platform Basics
8.3
6
9.5
587
|
Verified
8.9
6
9.5
587
|
Verified
Platform Data
8.9
6
9.5
572
|
Verified
8.9
6
9.5
555
|
Verified
9.2
6
9.4
588
|
Verified
8.9
6
9.4
558
Platform Additional Functionality
9.0
5
9.5
563
|
Verified
8.3
6
9.5
560
|
Verified
9.2
6
9.5
547
Search Setup
Not enough data
9.7
37
Not enough data
9.8
38
Not enough data
9.7
37
Not enough data
9.9
35
Product Discovery
Not enough data
9.8
40
Not enough data
9.8
39
Not enough data
9.7
39
Not enough data
9.9
34
Not enough data
9.8
37
Integration
Not enough data
9.7
39
Not enough data
9.9
35
Not enough data
9.7
37
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Analysis
Not enough data
9.3
560
Not enough data
9.5
624
Not enough data
9.3
494
|
Verified
Not enough data
9.5
534
|
Verified
Campaigns
Not enough data
9.4
518
|
Verified
Not enough data
9.7
626
|
Verified
Not enough data
9.5
424
Not enough data
9.3
427
Not enough data
9.6
501
|
Verified
Not enough data
9.6
586
|
Verified
Engagement
Not enough data
9.6
563
Platform
Not enough data
9.6
606
Not enough data
9.5
560
|
Verified
Not enough data
9.5
480
Categories
Categories
Shared Categories
Appier AIQUA and Insider are categorized as Personalization, E-Commerce Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as Push Notification
Insider is categorized as E-Commerce Search, Personalization Engines, Customer Data Platform (CDP), Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Retail
26.9%
Apparel & Fashion
9.8%
Cosmetics
3.9%
Marketing and Advertising
3.9%
Food & Beverages
3.8%
Other
51.8%
Most Helpful Reviews
Appier AIQUA
Most Helpful Favorable Review
Verified User in Computer Hardware
The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward.
Most Helpful Critical Review
Verified User in Online Media
The template design of the regular and in-web campaign are quite limited, and the placement of the campaign sometimes overlapping.
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Verified User in Computer Hardware
The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Online Media
The template design of the regular and in-web campaign are quite limited, and the placement of the campaign sometimes overlapping.
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Alternatives
Discussions
Appier AIQUA has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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