Compare Appier AIQUA and Braze 
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUABraze
Star Rating
(1,126)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Braze excels in its email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 8.8, while Appier AIQUA shines in "Dynamic Content" with a score of 9.3, indicating a stronger focus on personalized user experiences.
- Reviewers mention that Appier AIQUA offers superior "Quality of Support" with a score of 9.5 compared to Braze's 8.5, suggesting that users may find more responsive assistance when issues arise.
- G2 users highlight that Braze's "Ease of Setup" is rated at 7.5, which is significantly lower than Appier AIQUA's 8.9, indicating that users may face more challenges when initially implementing Braze.
- Users on G2 report that Appier AIQUA's "Lead Management" features, particularly "Data Quality Management" with a score of 9.0, are more robust than Braze's offerings, which could lead to better customer insights and targeting.
- Reviewers mention that Braze's "Triggered Notifications" score of 9.0 is on par with Appier AIQUA's 9.2, showing that both platforms provide effective real-time engagement options, but Appier AIQUA edges out slightly in this area.
- Users say that while both platforms offer "Segmentation" features, Appier AIQUA's score of 9.2 compared to Braze's 8.8 suggests that Appier AIQUA provides more advanced options for targeting specific user groups effectively.
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Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableBraze
No pricing availableFree Trial
Appier AIQUA
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.5
793
Ease of Use
8.9
21
8.4
868
Ease of Setup
8.9
14
7.5
402
Ease of Admin
8.3
6
8.5
309
Quality of Support
9.5
21
8.5
770
Has the product been a good partner in doing business?
9.2
6
9.0
317
Product Direction (% positive)
10.0
18
9.2
755
Features by Category
Email Marketing
9.4
13
8.8
466
9.1
13
8.8
439
9.2
13
8.4
445
9.0
12
8.3
358
Online Marketing
8.7
9
6.8
270
9.3
10
8.4
389
8.8
13
8.7
426
8.9
11
8.4
403
8.5
9
7.2
284
Lead Management
8.6
12
7.5
306
9.0
12
7.4
313
9.2
13
8.6
441
8.8
11
6.7
239
8.8
10
7.3
263
9.7
12
7.5
296
8.9
11
Feature Not Available
9.1
11
7.8
297
Campaign Management
9.2
12
Feature Not Available
8.8
11
Feature Not Available
8.6
11
Feature Not Available
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
6.5
242
8.1
9
Feature Not Available
8.1
9
Feature Not Available
7.8
9
6.6
247
Reporting & Analytics
8.6
13
7.8
442
8.5
12
Feature Not Available
8.0
11
Feature Not Available
7.9
11
6.6
315
7.8
10
Feature Not Available
Platform
8.9
12
8.3
349
8.8
11
Feature Not Available
8.9
11
8.5
351
8.5
10
7.6
261
8.5
11
7.7
307
8.8
11
8.4
336
8.5
11
Feature Not Available
Integration
9.0
13
7.8
356
9.0
13
8.1
338
8.6
12
7.9
300
Visitor Behavior
8.7
9
Not enough data
8.9
9
Not enough data
8.3
8
Not enough data
Templates
8.8
7
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Personalization
8.7
9
Not enough data
8.3
9
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Multichannel
9.3
9
Not enough data
9.3
10
Not enough data
9.6
9
Not enough data
Administration
9.1
9
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.0
8
Not enough data
Campaigns
9.0
12
8.6
369
8.7
13
9.0
408
8.2
12
8.6
368
9.2
12
8.8
416
9.2
13
9.0
393
Analytics
8.8
13
8.2
413
9.0
12
7.6
379
Optimization
8.7
13
8.8
400
9.1
13
8.8
409
8.8
11
8.3
323
8.9
11
8.1
324
Segmentation
Not enough data
8.8
191
Not enough data
8.5
179
Targeting
Not enough data
8.6
172
Not enough data
8.5
158
Triggered Content
Not enough data
7.8
97
Not enough data
9.1
179
Not enough data
9.2
176
Personalized Content
Not enough data
7.3
98
Not enough data
7.1
92
Not enough data
7.0
89
Templates
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Edit
Not enough data
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Logistics
Not enough data
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Generative AI
Not enough data
6.9
24
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
SMS Platform
Not enough data
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Platform Basics
8.3
6
8.1
42
8.9
6
8.4
40
Platform Data
8.9
6
7.0
42
8.9
6
6.9
40
9.2
6
7.2
40
8.9
6
7.3
40
Platform Additional Functionality
9.0
5
7.2
42
8.3
6
7.2
41
9.2
6
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Analysis
Not enough data
7.6
305
Not enough data
7.7
390
|
Verified
Not enough data
7.1
263
|
Verified
Not enough data
6.8
289
|
Verified
Campaigns
Not enough data
7.6
250
|
Verified
Not enough data
9.1
375
|
Verified
Not enough data
7.7
233
Not enough data
6.4
157
Not enough data
9.0
353
|
Verified
Not enough data
8.7
370
|
Verified
Engagement
Not enough data
7.4
191
Platform
Not enough data
8.3
313
Not enough data
8.3
288
|
Verified
Not enough data
8.0
246
Categories
Categories
Shared Categories
Appier AIQUA and Braze are categorized as Personalization, Push Notification, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as E-Commerce Personalization
Braze is categorized as Email Template Builder, Personalization Engines, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.7%
Most Helpful Reviews
Appier AIQUA
Most Helpful Favorable Review
Verified User in Computer Hardware
The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward.
Most Helpful Critical Review
Verified User in Online Media
The template design of the regular and in-web campaign are quite limited, and the placement of the campaign sometimes overlapping.
Braze
Most Helpful Favorable Review
Mackenzie W.
Verified User in Music
The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable....
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Computer Hardware
The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward.
Mackenzie W.
Verified User in Music
The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable....
Verified User in Online Media
The template design of the regular and in-web campaign are quite limited, and the placement of the campaign sometimes overlapping.
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Discussions
Appier AIQUA has no discussions with answers
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
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