Compare Apollo.io and Wiza 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (75.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free 1 User Per Month
Apollo.io
Star Rating
(8,204)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansWiza
Star Rating
(568)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Entry-Level Pricing
Free 1 User Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Apollo.io excels in Lead Builder with a score of 9.0, highlighting its robust capabilities in generating leads effectively, while Wiza's score of 8.5 indicates it may not be as powerful in this area.
- Reviewers mention that Apollo.io's Data Cleaning/Enrichment feature scores 8.7, which users find particularly useful for maintaining accurate and up-to-date contact information, whereas Wiza's score of 8.0 suggests it may not offer the same level of effectiveness.
- G2 users say that Apollo.io's Search functionality is rated at 9.2, making it a standout feature for quickly finding relevant leads, while Wiza's score of 8.5 indicates it may not be as efficient in this regard.
- Users report that Apollo.io's integration with CRM/Marketing Automation systems scores 8.7, which reviewers appreciate for seamless workflow, compared to Wiza's score of 7.9, suggesting potential integration challenges.
- Reviewers mention that Apollo.io's Data Segmentation/Filtering feature scores 8.8, allowing users to effectively target specific audiences, while Wiza's score of 8.2 indicates it may not provide the same level of granularity.
- Users say that Apollo.io's News/People Alerts feature, with a score of 8.5, is highly valued for keeping users informed about relevant updates, whereas Wiza's score of 7.8 suggests it may lack in delivering timely insights.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Wiza
Free
Free
1 User Per Month
Great for occasional prospecting.
- 20 email credits
- 5 phone credits
- Wiza Chrome extension
Free Trial
Apollo.io
Free Trial is available
Wiza
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
8.7
515
Ease of Use
9.1
6,493
9.0
538
Ease of Setup
9.0
2,806
8.8
447
Ease of Admin
9.1
2,097
9.0
114
Quality of Support
8.9
5,479
8.8
386
Has the product been a good partner in doing business?
9.3
2,084
9.1
106
Product Direction (% positive)
9.4
6,145
9.0
519
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
8.3
122
8.9
2203
8.3
121
8.7
2049
8.0
117
7.6
226
7.8
114
Data Accuracy
8.5
2178
8.0
117
8.7
2136
8.3
117
7.4
217
7.9
113
Platform
8.6
836
7.8
109
8.9
1414
|
Verified
8.3
109
9.0
1539
8.5
110
8.7
1379
|
Verified
8.2
110
7.9
1031
|
Verified
7.7
107
8.4
1035
7.8
109
Features
9.0
1760
8.4
119
8.7
1521
7.9
115
8.7
1593
|
Verified
7.9
112
8.8
1715
|
Verified
8.1
111
9.2
2049
|
Verified
8.5
110
8.5
1314
7.7
111
8.6
735
8.0
110
8.6
1526
|
Verified
7.9
108
8.7
1458
|
Verified
7.6
112
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
Not enough data
9.1
2316
|
Verified
Not enough data
8.1
1547
|
Verified
Not enough data
8.6
1776
Not enough data
8.7
1891
|
Verified
Not enough data
8.5
1625
Not enough data
8.6
1654
Not enough data
Repeatability and Reportability
8.6
1791
|
Verified
Not enough data
8.8
1859
|
Verified
Not enough data
8.8
1846
|
Verified
Not enough data
8.4
1716
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1895
Not enough data
8.7
1865
Not enough data
8.6
1723
Not enough data
8.5
1671
Not enough data
8.3
1513
Not enough data
Generative AI
7.9
713
Not enough data
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
8.2
41
8.9
2942
|
Verified
7.9
42
8.9
3130
|
Verified
8.0
42
8.8
2817
|
Verified
7.7
42
9.2
2920
8.5
41
Lead Monitoring
8.8
596
8.2
101
|
Verified
8.7
598
8.2
100
|
Verified
8.6
597
Feature Not Available
Data Capture
8.0
596
Feature Not Available
8.6
562
8.0
99
|
Verified
8.2
556
7.8
96
|
Verified
8.7
586
8.0
96
|
Verified
Analytics
8.8
580
8.2
97
|
Verified
8.6
572
8.0
93
Customization
8.3
563
7.6
94
|
Verified
8.4
577
Feature Not Available
8.3
556
7.4
94
|
Verified
8.6
581
8.0
95
|
Verified
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Wiza are categorized as Email Verification, Lead Mining, Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Wiza has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wiza
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Staffing and Recruiting
10.8%
Marketing and Advertising
9.4%
Information Technology and Services
7.8%
Computer Software
7.3%
Financial Services
4.8%
Other
59.9%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Wiza
Most Helpful Favorable Review
Farook M.
Verified User in Industrial Automation
The way Wiza works is just awesome and we need the data in excel format so we can preserve it and wiza does just that very impressive UI and working space and the inbuilt canmpaign options just make it more useful for my team to contact the prospects.
Most Helpful Critical Review
Verified User in Internet
Recently, Wiza introduced Wiza Enrich and the app has been really buggy and there's been many times where you can't login / you're waiting on Support to get back to you. The Outreach and Salesforce sync doesn't allow for that much customization when...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Farook M.
Verified User in Industrial Automation
The way Wiza works is just awesome and we need the data in excel format so we can preserve it and wiza does just that very impressive UI and working space and the inbuilt canmpaign options just make it more useful for my team to contact the prospects.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Verified User in Internet
Recently, Wiza introduced Wiza Enrich and the app has been really buggy and there's been many times where you can't login / you're waiting on Support to get back to you. The Outreach and Salesforce sync doesn't allow for that much customization when...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
are there refunds and how to get them. According to EU and UK consumer legislation for any service purchased there is a cooldown period. This varies but if not in accordance with any EU or UK contract legislation... how? I made a mistake and no refund - I made this known to them as iit happened within 20 seconds
1 comment
Official Response from Wiza
Please review our terms of service here for more info: https://wiza.co/tos
For further assistance, contact our support team at hello@wiza.coRead more
Wiza has no more discussions with answers
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