Compare Apollo.io and Surfe 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSurfe
Star Rating
(150)4.6 out of 5
Market Segments
Small-Business (78.9% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Apollo.io excels in Lead Builder with a score of 9.0, highlighting its intuitive interface and effectiveness in generating leads, while Surfe's score of 7.4 indicates room for improvement in this area.
- Reviewers mention that Apollo.io's Integration to CRM/Marketing Automation feature is robust, scoring 8.7, which allows seamless connectivity with various platforms, whereas Surfe shines with a higher score of 9.1, indicating a more extensive range of integrations.
- G2 users report that Apollo.io's Data Cleaning/Enrichment feature is highly effective, scoring 8.7, which helps maintain accurate contact information, while Surfe's score of 7.7 suggests it may not be as comprehensive in this aspect.
- Users say that Apollo.io's Data Segmentation/Filtering capabilities are impressive with a score of 8.8, allowing for targeted marketing efforts, while Surfe's lower score of 7.1 indicates it may lack some advanced filtering options.
- Reviewers mention that Apollo.io's Search functionality is highly rated at 9.2, making it easy to find specific leads or data, while Surfe's score of 7.5 suggests that users may experience challenges in locating information quickly.
- Users report that Apollo.io's News/People Alerts feature, scoring 8.5, keeps them updated on relevant industry changes, while Surfe's score of 7.4 indicates it may not provide as timely or comprehensive alerts.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Surfe
Free
Free
- Connect your CRM to LinkedIn
- See who is already in your CRM
- View CRM fields in LinkedIn
Free Trial
Apollo.io
Free Trial is available
Surfe
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
8.8
139
Ease of Use
9.1
6,493
9.4
140
Ease of Setup
9.0
2,806
9.0
121
Ease of Admin
9.1
2,097
8.6
40
Quality of Support
8.9
5,479
8.8
110
Has the product been a good partner in doing business?
9.3
2,084
8.9
38
Product Direction (% positive)
9.4
6,145
9.1
136
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
8.2
43
8.9
2203
8.4
43
8.7
2049
7.2
42
7.6
226
7.0
43
Data Accuracy
8.5
2178
8.3
43
8.7
2136
8.6
43
7.4
217
7.8
41
Platform
8.6
836
8.3
40
8.9
1414
|
Verified
8.3
40
9.0
1539
8.5
40
8.7
1379
|
Verified
7.6
39
7.9
1031
|
Verified
6.9
39
8.4
1035
7.5
38
Features
9.0
1760
8.2
42
8.7
1521
9.0
42
8.7
1593
|
Verified
8.3
42
8.8
1715
|
Verified
7.7
42
9.2
2049
|
Verified
8.0
40
8.5
1314
7.5
40
8.6
735
7.8
40
8.6
1526
|
Verified
7.5
40
8.7
1458
|
Verified
7.6
40
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
Not enough data
9.1
2316
|
Verified
Not enough data
8.1
1547
|
Verified
Not enough data
8.6
1776
Not enough data
8.7
1891
|
Verified
Not enough data
8.5
1625
Not enough data
8.6
1654
Not enough data
Repeatability and Reportability
8.6
1791
|
Verified
Not enough data
8.8
1859
|
Verified
Not enough data
8.8
1846
|
Verified
Not enough data
8.4
1716
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1895
Not enough data
8.7
1865
Not enough data
8.6
1723
Not enough data
8.5
1671
Not enough data
8.3
1513
Not enough data
Generative AI
7.9
713
Not enough data
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
8.9
42
8.9
2942
|
Verified
8.9
41
8.9
3130
|
Verified
8.7
41
8.8
2817
|
Verified
Feature Not Available
9.2
2920
9.3
40
Lead Monitoring
8.8
596
8.2
106
8.7
598
Feature Not Available
8.6
597
Feature Not Available
Data Capture
8.0
596
Feature Not Available
8.6
562
Feature Not Available
8.2
556
8.0
99
8.7
586
Feature Not Available
Analytics
8.8
580
8.1
105
8.6
572
7.7
98
Customization
8.3
563
Feature Not Available
8.4
577
Feature Not Available
8.3
556
8.1
95
8.6
581
9.0
106
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Surfe are categorized as Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Surfe has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Information Technology and Services
17.8%
Computer Software
15.1%
Consulting
13.7%
Marketing and Advertising
8.9%
Financial Services
5.5%
Other
39.0%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Surfe
Most Helpful Favorable Review
Sal L.
Verified User in Staffing and Recruiting
It's an easy set up with Surfe. Integrates directly with LinkedIn and delivers emails and phone numbers on the same screen. Create tasks directly into my CRM. I don't how I lived without Surfe all of this time - it's a game changer. I use it frequently and...
Most Helpful Critical Review
Verified User in Computer Software
The support is appalling My intergration stopped a week ago. Had to dig to find the support chat. Waiting.... waiting..... waiting for a response. I guess they are all on holiday in August :-(
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Sal L.
Verified User in Staffing and Recruiting
It's an easy set up with Surfe. Integrates directly with LinkedIn and delivers emails and phone numbers on the same screen. Create tasks directly into my CRM. I don't how I lived without Surfe all of this time - it's a game changer. I use it frequently and...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Verified User in Computer Software
The support is appalling My intergration stopped a week ago. Had to dig to find the support chat. Waiting.... waiting..... waiting for a response. I guess they are all on holiday in August :-(
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is Leadjet used for?
1 comment
DE
Getting Data (Accounts or Leads) out of LinkedIn to CRM systems. Messages can also be synced.Read more
Surfe has no more discussions with answers
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