Compare Apollo.io and RocketReach 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (72.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free 5 Lookups
Apollo.io
Star Rating
(8,204)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansRocketReach
Star Rating
(764)4.5 out of 5
Market Segments
Small-Business (72.2% of reviews)
Entry-Level Pricing
Free 5 Lookups
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that RocketReach excels in its Contact Data Availability with a score of 8.4, while Apollo.io outperforms with a score of 8.9, indicating that Apollo.io provides more comprehensive and accessible contact data.
- Reviewers mention that Apollo.io's Lead Generation features, particularly the Lead Builder with a score of 9.1, are superior to RocketReach's score of 8.6, highlighting Apollo.io's advanced capabilities in generating leads effectively.
- G2 users note that RocketReach has a slightly better score of 9.2 in Ease of Setup compared to Apollo.io's 9.0, suggesting that users find RocketReach easier to implement and get started with.
- Reviewers say that Apollo.io shines in Data Import & Export Tools with a score of 9.0, while RocketReach scores 8.6, indicating that Apollo.io offers more robust options for managing data.
- Users on G2 highlight that Apollo.io's Quality of Support is rated at 8.9, compared to RocketReach's 8.5, suggesting that Apollo.io provides a more responsive and helpful support experience.
- Reviewers mention that while both platforms offer Email Marketing features, Apollo.io's Automated Email Responses score of 8.3 is slightly lower than RocketReach's 8.6, indicating that RocketReach may have a slight edge in this specific area.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
RocketReach
Free
Free
5 Lookups
Sign up and try RocketReach for free with 5 free lookups per month with no credit card required.
- Personal & Professional Emails
- Person Search
- Browser Extension
Free Trial
Apollo.io
Free Trial is available
RocketReach
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
8.6
590
Ease of Use
9.1
6,493
9.1
593
Ease of Setup
9.0
2,806
9.1
195
Ease of Admin
9.1
2,097
9.0
146
Quality of Support
8.9
5,479
8.5
442
Has the product been a good partner in doing business?
9.3
2,084
8.8
141
Product Direction (% positive)
9.4
6,145
8.0
549
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
8.4
235
8.9
2203
8.3
218
8.7
2049
8.2
194
|
Verified
7.6
226
5.3
5
Data Accuracy
8.5
2178
8.1
230
8.7
2136
8.1
213
7.4
217
5.0
8
Platform
8.6
836
Feature Not Available
8.9
1414
|
Verified
8.1
100
|
Verified
9.0
1539
8.4
119
8.7
1379
|
Verified
8.0
79
7.9
1031
|
Verified
7.7
51
8.4
1035
7.3
59
Features
9.0
1760
8.4
173
8.7
1521
7.6
110
8.7
1593
|
Verified
8.0
135
|
Verified
8.8
1715
|
Verified
8.2
148
|
Verified
9.2
2049
|
Verified
8.6
227
|
Verified
8.5
1314
7.5
31
8.6
735
8.2
90
8.6
1526
|
Verified
7.8
69
8.7
1458
|
Verified
7.9
62
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
Not enough data
9.1
2316
|
Verified
Not enough data
8.1
1547
|
Verified
Not enough data
8.6
1776
Not enough data
8.7
1891
|
Verified
Not enough data
8.5
1625
Not enough data
8.6
1654
Not enough data
Repeatability and Reportability
8.6
1791
|
Verified
Not enough data
8.8
1859
|
Verified
Not enough data
8.8
1846
|
Verified
Not enough data
8.4
1716
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1895
Not enough data
8.7
1865
Not enough data
8.6
1723
Not enough data
8.5
1671
Not enough data
8.3
1513
Not enough data
Generative AI
7.9
713
Not enough data
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
8.6
198
|
Verified
8.9
2942
|
Verified
8.6
187
|
Verified
8.9
3130
|
Verified
8.4
205
|
Verified
8.8
2817
|
Verified
8.3
164
|
Verified
9.2
2920
8.9
160
|
Verified
Lead Monitoring
8.8
596
8.3
104
8.7
598
Feature Not Available
8.6
597
Feature Not Available
Data Capture
8.0
596
7.7
87
8.6
562
Feature Not Available
8.2
556
8.0
89
8.7
586
8.2
102
Analytics
8.8
580
8.4
90
8.6
572
8.1
21
Customization
8.3
563
Feature Not Available
8.4
577
Feature Not Available
8.3
556
Feature Not Available
8.6
581
8.1
78
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
8.3
11
8.8
553
8.2
10
9.1
1028
8.6
38
Lead Management
9.0
965
8.4
35
8.6
855
Feature Not Available
9.0
981
8.6
11
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
902
Feature Not Available
Data Availability - Marketing Account Intelligence
8.0
58
7.7
5
Data Accuracy - Marketing Account Intelligence
8.0
58
8.0
5
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and RocketReach are categorized as Email Verification, Marketing Account Intelligence, Lead Mining, Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Account Data Management, Outbound Call Tracking, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
RocketReach has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RocketReach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Marketing and Advertising
9.2%
Information Technology and Services
6.8%
Computer Software
6.3%
Financial Services
5.5%
Staffing and Recruiting
4.7%
Other
67.6%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
RocketReach
Most Helpful Favorable Review
Marco W.
Verified User in Biotechnology
The best thing about RocketReach is the shear number of people they have contact information for in the system and how accurate the data is!
Most Helpful Critical Review
Sean M.
Verified User in Food Production
Innacuracy is a problem, the email bounceing back doesnt help me.
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Marco W.
Verified User in Biotechnology
The best thing about RocketReach is the shear number of people they have contact information for in the system and how accurate the data is!
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Sean M.
Verified User in Food Production
Innacuracy is a problem, the email bounceing back doesnt help me.
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
no option to delete this review , so I am spamming this
4 comments
VP
I'm unable to translate URLs or web addresses as they don't contain translatable text. If you have any other text in the Unknown Language that you need...Read more
How much does RocketReach cost?
4 comments
DB
It is a steep monthly cost, $75.00/160 look ups, HOWEVER, you get what you pay for. 99% of my look ups are legitimate email addresses, both personal and...Read more
What is the best way to get an exact email from this program?
3 comments
MW
I support Steve's comment about knowing the exact company name. However, if the contact you are looking for is new to the company, I have encountered the...Read more
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