Compare Apollo.io and Reply 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (82.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,390)4.6 out of 5
Market Segments
Small-Business (82.8% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Reply excels in "Sending Outbound Emails" with a score of 9.4, while Apollo.io has a slightly lower score of 8.8, indicating that Reply may offer a more robust outbound email feature.
- Reviewers mention that Apollo.io shines in "Email and Mobile Preview" with a score of 8.6 compared to Reply's 6.7, suggesting that Apollo.io provides a better user experience for previewing emails across devices.
- G2 users highlight that Reply has a superior "Quality of Support" rating at 9.4, whereas Apollo.io's rating is 8.9, indicating that users may find more reliable assistance with Reply.
- Users on G2 report that Apollo.io offers better "Company Data Availability" with a score of 9.0, while Reply scores 8.0, suggesting that Apollo.io may provide more comprehensive company insights.
- Reviewers say that Reply's "Lead Follow-up" feature is rated highly at 9.3, compared to Apollo.io's 8.6, indicating that Reply may facilitate better lead management processes.
- Users report that Apollo.io has a stronger "Email Scheduling" feature with a score of 9.0, while Reply scores 8.7, suggesting that Apollo.io may offer more flexibility in scheduling email campaigns.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Apollo.io
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
9.0
1,032
Ease of Use
9.1
6,493
8.9
1,057
Ease of Setup
9.0
2,806
8.8
468
Ease of Admin
9.1
2,097
8.9
391
Quality of Support
8.9
5,479
9.4
1,027
Has the product been a good partner in doing business?
9.3
2,084
9.2
392
Product Direction (% positive)
9.4
6,145
9.1
972
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
8.3
45
8.9
2203
8.1
46
8.7
2049
7.9
42
7.6
226
7.1
13
Data Accuracy
8.5
2178
8.1
43
8.7
2136
8.1
42
7.4
217
7.5
14
Platform
8.6
836
8.5
40
8.9
1414
|
Verified
9.1
43
9.0
1539
9.4
44
8.7
1379
|
Verified
9.2
44
7.9
1031
|
Verified
8.2
39
8.4
1035
8.3
41
Features
9.0
1760
8.6
43
8.7
1521
8.7
44
8.7
1593
|
Verified
8.3
42
8.8
1715
|
Verified
8.7
40
9.2
2049
|
Verified
8.6
44
8.5
1314
8.1
39
8.6
735
8.5
40
8.6
1526
|
Verified
9.2
42
8.7
1458
|
Verified
9.3
42
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
8.0
57
8.5
555
8.3
53
8.5
553
9.3
55
8.1
525
8.5
51
Organization
8.5
529
8.3
52
8.4
529
8.8
53
8.4
524
8.6
52
Performance Analysis
8.0
547
8.3
52
8.5
566
8.9
56
Sales Analysis
7.9
536
7.6
50
8.1
543
7.8
50
Generative AI
8.0
425
Feature Not Available
8.0
423
Feature Not Available
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
8.0
357
|
Verified
9.1
2316
|
Verified
9.2
506
|
Verified
8.1
1547
|
Verified
7.4
229
|
Verified
8.6
1776
8.3
312
|
Verified
8.7
1891
|
Verified
8.1
334
|
Verified
8.5
1625
8.1
207
8.6
1654
8.1
201
Repeatability and Reportability
8.6
1791
|
Verified
8.3
323
|
Verified
8.8
1859
|
Verified
8.6
380
|
Verified
8.8
1846
|
Verified
8.5
381
|
Verified
8.4
1716
|
Verified
8.1
302
Feature Not Available
7.2
188
AI and Automation
8.7
1895
8.2
213
8.7
1865
8.0
208
8.6
1723
8.5
236
8.5
1671
7.6
193
8.3
1513
8.0
206
Generative AI
7.9
713
Feature Not Available
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
8.5
62
8.9
2942
|
Verified
8.3
61
8.9
3130
|
Verified
8.1
62
8.8
2817
|
Verified
8.2
62
9.2
2920
7.9
63
Lead Monitoring
8.8
596
Not enough data
8.7
598
Not enough data
8.6
597
Not enough data
Data Capture
8.0
596
Not enough data
8.6
562
Not enough data
8.2
556
Not enough data
8.7
586
Not enough data
Analytics
8.8
580
Not enough data
8.6
572
Not enough data
Customization
8.3
563
Not enough data
8.4
577
Not enough data
8.3
556
Not enough data
8.6
581
Not enough data
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
8.0
39
|
Verified
8.1
204
8.0
42
|
Verified
8.2
204
7.8
42
|
Verified
8.3
203
8.4
40
Contacts
8.4
202
8.9
65
|
Verified
8.3
199
8.6
45
|
Verified
8.5
204
8.4
54
|
Verified
Insights
8.4
201
8.4
50
|
Verified
8.3
200
8.5
54
|
Verified
7.8
196
8.1
37
|
Verified
8.5
200
9.0
67
|
Verified
8.3
198
8.7
50
|
Verified
Analytics
8.5
465
8.6
606
8.3
460
8.2
421
8.1
454
8.1
386
Customizations
8.7
458
8.7
505
9.0
462
8.9
601
8.5
463
8.4
508
8.4
458
8.5
481
8.6
451
8.6
540
Generative AI
8.1
390
Feature Not Available
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Reply are categorized as Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Lead Intelligence, Email Tracking, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Email Verification, Marketing Account Intelligence, Account Data Management, Lead Mining, Lead Scoring, Visitor Identification, Lead Capture, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Reply is categorized as SAP Store
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Computer Software
17.9%
Marketing and Advertising
16.3%
Information Technology and Services
11.5%
Financial Services
5.2%
Staffing and Recruiting
5.1%
Other
44.1%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Reply
Most Helpful Favorable Review
Verified User in Internet
The team behind Reply seem to have a clear product vision and a good understanding of customer needs. Reply combines an extensive features set with a very user-friendly and intuitive interface. It has native integrations with popular CRM products and...
Most Helpful Critical Review
Jake H.
Verified User in Marketing and Advertising
Tread carefully - pricing is not as it seems. You are limited to 3 email accounts, with $20 added per email account per month afterwords. This is not mentioned on the pricing page, now the terms and conditions. The unlimited tier is NOT...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Verified User in Internet
The team behind Reply seem to have a clear product vision and a good understanding of customer needs. Reply combines an extensive features set with a very user-friendly and intuitive interface. It has native integrations with popular CRM products and...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Jake H.
Verified User in Marketing and Advertising
Tread carefully - pricing is not as it seems. You are limited to 3 email accounts, with $20 added per email account per month afterwords. This is not mentioned on the pricing page, now the terms and conditions. The unlimited tier is NOT...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 comments
TC
It seems that the text you provided is empty or consists only of punctuation marks. Could you please provide the text you would like translated?Read more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 comments
AD
I am unable to assist with that request.Read more
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