Compare Apollo.io and Reply 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (82.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(8,556)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,410)4.6 out of 5
Market Segments
Small-Business (82.3% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Reply excels in "Sending Outbound Emails" with a score of 9.4, while Apollo.io has a slightly lower score of 8.8, indicating that Reply may offer a more robust outbound email feature.
- Reviewers mention that Apollo.io shines in "Email and Mobile Preview" with a score of 8.6 compared to Reply's 6.7, suggesting that Apollo.io provides a better user experience for email design and testing.
- G2 users highlight that Reply has a higher score of 9.4 for "Quality of Support," while Apollo.io's score of 8.9 indicates that users may find Reply's customer service more responsive and helpful.
- Users on G2 report that Apollo.io offers superior "Company Data Availability" with a score of 9.0, compared to Reply's 8.0, suggesting that Apollo.io may provide more comprehensive company insights.
- Reviewers say that Reply's "Manage Email Deliverability" feature scores 9.0, which is higher than Apollo.io's 8.5, indicating that Reply may have more effective tools for ensuring emails reach their intended recipients.
- Users report that Apollo.io's "Lead Validation" feature scores 8.9, outperforming Reply's 8.6, suggesting that Apollo.io may provide more reliable lead validation capabilities.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Apollo.io
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.1
6,784
9.0
1,051
Ease of Use
9.1
6,866
8.9
1,076
Ease of Setup
9.0
3,142
8.8
485
Ease of Admin
9.1
2,221
8.9
395
Quality of Support
8.9
5,797
9.4
1,045
Has the product been a good partner in doing business?
9.2
2,207
9.2
395
Product Direction (% positive)
9.4
6,507
9.1
990
Features by Category
Email Marketing
8.6
506
Not enough data
8.7
512
Not enough data
8.2
508
Not enough data
8.7
510
Not enough data
8.8
511
Not enough data
8.4
511
Not enough data
8.3
506
Not enough data
8.2
496
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
490
Not enough data
8.4
496
Not enough data
Platform
8.5
540
Not enough data
8.2
533
Not enough data
8.5
538
Not enough data
Generative AI
7.6
427
Not enough data
7.6
429
Not enough data
Integration
8.4
526
Not enough data
8.2
517
Not enough data
8.0
518
Not enough data
8.1
522
Not enough data
7.5
513
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2294
8.2
50
8.9
2268
8.1
51
8.7
2114
7.9
47
7.6
290
7.3
18
Data Accuracy
8.4
2243
8.1
48
8.7
2201
8.0
47
7.4
280
7.6
19
Platform
8.6
898
8.6
45
8.9
1476
|
Verified
9.2
48
9.0
1601
9.3
49
8.7
1441
|
Verified
9.3
49
7.9
1092
|
Verified
8.3
44
8.4
1096
8.4
46
Features
9.0
1823
8.6
48
8.7
1585
8.7
49
8.6
1656
|
Verified
8.4
47
8.8
1778
|
Verified
8.7
45
9.1
2113
|
Verified
8.8
49
8.4
1376
8.1
44
8.5
797
8.4
45
8.6
1587
|
Verified
9.3
47
8.7
1521
|
Verified
9.4
47
Lead Intelligence
8.2
516
Not enough data
8.3
510
Not enough data
8.4
510
Not enough data
Lead Management
8.5
524
Not enough data
7.8
518
Not enough data
8.4
515
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.5
499
Not enough data
7.5
491
Not enough data
7.8
491
Not enough data
8.0
493
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.1
489
Not enough data
7.9
481
Not enough data
8.3
484
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
604
8.1
62
8.4
643
8.3
58
8.4
639
9.4
59
8.0
610
8.6
55
Organization
8.4
615
8.4
56
8.3
614
8.8
57
8.3
607
8.7
57
Performance Analysis
7.9
630
8.4
56
8.4
648
9.0
60
Sales Analysis
7.8
619
7.7
54
8.0
625
7.9
54
Generative AI
7.9
505
Feature Not Available
7.9
503
Feature Not Available
Diagnosis
7.5
279
Not enough data
7.6
279
Not enough data
7.8
275
Not enough data
8.0
272
Not enough data
Tracking
7.9
276
Not enough data
7.6
272
Not enough data
8.3
277
Not enough data
7.9
273
Not enough data
7.8
268
Not enough data
Reporting
8.2
269
Not enough data
8.0
267
Not enough data
7.7
264
Not enough data
7.4
266
Not enough data
Integrated Workflows
8.7
2052
|
Verified
8.1
369
|
Verified
9.1
2400
|
Verified
9.2
518
|
Verified
8.0
1627
|
Verified
7.5
241
|
Verified
8.5
1853
8.3
324
|
Verified
8.6
1973
|
Verified
8.1
346
|
Verified
8.5
1706
8.1
219
8.5
1731
8.2
213
Repeatability and Reportability
8.5
1866
|
Verified
8.3
335
|
Verified
8.7
1935
|
Verified
8.6
392
|
Verified
8.7
1923
|
Verified
8.6
393
|
Verified
8.4
1792
|
Verified
8.2
314
Feature Not Available
7.3
199
AI and Automation
8.7
1969
8.2
224
8.6
1941
8.0
219
8.6
1800
8.5
247
8.4
1744
7.6
204
8.3
1585
8.0
217
Generative AI
7.8
786
Feature Not Available
Dialing Options
7.7
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.4
60
Not enough data
6.4
60
Not enough data
6.7
62
Not enough data
7.7
63
Not enough data
Automation
6.7
60
Not enough data
6.7
61
Not enough data
6.6
60
Not enough data
6.8
60
Not enough data
7.4
62
Not enough data
Call Analytics
8.6
108
Not enough data
8.5
106
Not enough data
8.7
107
Not enough data
8.6
108
Not enough data
Agent Performance Management
8.5
105
Not enough data
8.3
104
Not enough data
8.6
107
Not enough data
Generative AI
8.5
93
Not enough data
Grammar
8.8
181
Not enough data
8.5
177
Not enough data
8.7
177
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
167
Not enough data
8.7
173
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
136
Not enough data
8.5
137
Not enough data
Data Availability
8.5
208
Not enough data
8.6
215
Not enough data
7.7
205
Not enough data
Platform Additional Functionality
8.5
219
Not enough data
8.2
209
Not enough data
7.7
206
Not enough data
8.1
206
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.1
36
Not enough data
Transcription
8.1
36
Not enough data
8.0
35
Not enough data
Feature Not Available
Not enough data
8.0
35
Not enough data
Editing
8.1
35
Not enough data
7.8
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Integration
7.8
35
Not enough data
7.3
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
35
Not enough data
Lead Intelligence
8.9
3175
|
Verified
8.7
69
8.9
3022
|
Verified
8.5
68
8.9
3210
|
Verified
8.3
69
8.8
2897
|
Verified
8.4
69
9.2
3000
8.1
70
Lead Monitoring
8.7
718
Not enough data
8.6
717
Not enough data
8.5
712
Not enough data
Data Capture
8.0
709
Not enough data
8.5
677
Not enough data
8.1
670
Not enough data
8.6
698
Not enough data
Analytics
8.7
693
Not enough data
8.5
683
Not enough data
Customization
8.2
673
Not enough data
8.4
689
Not enough data
8.3
668
Not enough data
8.6
692
Not enough data
Matching
8.7
129
Not enough data
8.3
126
Not enough data
8.3
126
Not enough data
Routing
8.5
125
Not enough data
8.5
121
Not enough data
8.4
123
Not enough data
8.8
120
Not enough data
Platform Operations
8.6
122
Not enough data
8.5
120
Not enough data
8.5
121
Not enough data
8.2
122
Not enough data
8.6
121
Not enough data
8.6
122
Not enough data
Revenue Sourcing and Forecasting
8.1
28
Not enough data
8.6
28
Not enough data
8.3
28
Not enough data
8.2
27
Not enough data
8.5
28
Not enough data
7.7
28
Not enough data
8.4
28
Not enough data
CRM Data Enrichment
8.8
28
Not enough data
8.6
27
Not enough data
8.5
27
Not enough data
8.9
27
Not enough data
8.8
27
Not enough data
Account Management
8.5
27
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.4
27
Not enough data
8.3
27
Not enough data
7.9
27
Not enough data
Calendar View
7.6
43
Not enough data
7.4
43
Not enough data
Shared Calendar
7.6
42
Not enough data
7.6
43
Not enough data
Accessibility
8.1
42
Not enough data
7.6
43
Not enough data
Integration
7.8
43
Not enough data
7.9
42
Not enough data
7.4
43
Not enough data
Notifications
7.6
42
Not enough data
7.6
41
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.0
62
Not enough data
8.7
65
Not enough data
7.5
59
Not enough data
8.1
61
Not enough data
7.8
58
Not enough data
Branding & Customizatio
7.7
59
Not enough data
7.8
60
Not enough data
7.6
56
Not enough data
Automatic Rules & Configurations
8.6
62
Not enough data
8.6
56
Not enough data
8.2
58
Not enough data
Generative AI
7.7
555
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
146
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
8
Not enough data
7.1
8
Not enough data
6.0
8
Not enough data
Meeting Automation - AI Meeting Assistants
7.5
8
Not enough data
7.1
8
Not enough data
6.7
8
Not enough data
Meeting Insights - AI Meeting Assistants
6.7
8
Not enough data
6.0
8
Not enough data
6.3
8
Not enough data
Accessibility - AI Meeting Assistants
6.0
8
Not enough data
6.3
8
Not enough data
7.5
8
Not enough data
Lead Intelligence
8.9
997
Not enough data
8.8
572
Not enough data
9.1
1047
Not enough data
Lead Management
9.0
984
Not enough data
8.6
874
Not enough data
9.0
1000
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
921
Not enough data
Data Availability - Marketing Account Intelligence
8.1
72
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
72
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
47
Not enough data
Feature Not Available
Not enough data
Feedback
7.8
46
Not enough data
7.6
47
Not enough data
Feature Not Available
Not enough data
7.6
47
Not enough data
7.8
45
Not enough data
7.6
45
Not enough data
Feature Not Available
Not enough data
Generative AI
7.9
38
Not enough data
Attribution
9.0
280
Not enough data
8.9
274
Not enough data
8.6
251
Not enough data
Discovery
9.1
281
Not enough data
8.7
257
Not enough data
8.8
274
Not enough data
Management
8.5
247
Not enough data
8.7
269
Not enough data
Platform
8.7
252
Not enough data
8.8
259
Not enough data
Calling
8.2
250
8.2
44
|
Verified
8.0
243
8.2
47
|
Verified
8.2
240
7.9
47
|
Verified
8.4
238
8.5
45
Contacts
8.3
239
9.0
70
|
Verified
8.2
235
8.7
50
|
Verified
8.4
240
8.4
58
|
Verified
Insights
8.4
237
8.5
55
|
Verified
8.3
235
8.6
59
|
Verified
7.7
230
8.1
41
|
Verified
8.6
236
9.1
72
|
Verified
8.3
232
8.6
54
|
Verified
Analytics
8.5
551
8.6
621
8.3
545
8.3
436
8.1
535
8.2
402
Customizations
8.6
543
8.7
520
8.9
549
9.0
615
8.5
549
8.4
522
8.4
541
8.5
496
8.6
535
8.6
553
Generative AI
7.9
467
Feature Not Available
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
182
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
190
Not enough data
8.5
192
Not enough data
8.3
189
Not enough data
Administrative
8.4
187
Not enough data
8.4
183
Not enough data
8.1
184
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Reply are categorized as Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Lead Intelligence, Email Tracking, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Email Deliverability, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Lead Mining, Lead Scoring, Visitor Identification, Lead Capture, Sales Performance Management, Calendar, Email Marketing, and AI Meeting Assistants
Reply is categorized as SAP Store
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
13.5%
Marketing and Advertising
12.5%
Staffing and Recruiting
4.4%
Financial Services
4.3%
Other
50.5%
Computer Software
18.2%
Marketing and Advertising
16.2%
Information Technology and Services
11.7%
Staffing and Recruiting
5.2%
Financial Services
5.2%
Other
43.7%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Reply
Most Helpful Favorable Review
Verified User in Internet
The team behind Reply seem to have a clear product vision and a good understanding of customer needs. Reply combines an extensive features set with a very user-friendly and intuitive interface. It has native integrations with popular CRM products and...
Most Helpful Critical Review
Jake H.
Verified User in Marketing and Advertising
Tread carefully - pricing is not as it seems. You are limited to 3 email accounts, with $20 added per email account per month afterwords. This is not mentioned on the pricing page, now the terms and conditions. The unlimited tier is NOT...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Verified User in Internet
The team behind Reply seem to have a clear product vision and a good understanding of customer needs. Reply combines an extensive features set with a very user-friendly and intuitive interface. It has native integrations with popular CRM products and...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Jake H.
Verified User in Marketing and Advertising
Tread carefully - pricing is not as it seems. You are limited to 3 email accounts, with $20 added per email account per month afterwords. This is not mentioned on the pricing page, now the terms and conditions. The unlimited tier is NOT...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 comments
TC
It seems that the text you provided is empty or consists only of punctuation marks. Could you please provide the text you would like translated?Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 comments
AD
I am unable to assist with that request.Read more
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