Compare Apollo.io and People Data Labs 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (57.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(8,515)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansPeople Data Labs
Star Rating
(16)4.6 out of 5
Market Segments
Small-Business (57.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about People Data LabsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Email Marketing, particularly in features like Automated Email Responses and High-Volume Sending, with ratings of 8.3 and 8.2 respectively. In contrast, People Data Labs has lower ratings in these areas, indicating that Apollo.io may be a better choice for businesses focused on email campaigns.
- Reviewers mention that Apollo.io's Lead Intelligence features, such as Lead Validation and Lead Enrichment, both rated at 8.9, provide a more robust solution compared to People Data Labs, which has similar features but with slightly lower ratings, suggesting Apollo.io may offer more reliable data for lead management.
- G2 users highlight that Apollo.io's Data Availability is superior, especially in Contact Data Availability rated at 8.9, while People Data Labs scores lower at 8.7. This indicates that Apollo.io may provide more comprehensive and accessible data for users needing detailed contact information.
- Users on G2 report that Apollo.io's CRM Integration is rated at 8.7, which is on par with People Data Labs, but Apollo.io shines with its Data Import & Export Tools rated at 9.0, making it easier for users to manage their data across platforms.
- Reviewers mention that Apollo.io's Ease of Use is rated at 9.2, significantly higher than People Data Labs' 8.3. This suggests that users may find Apollo.io more intuitive and user-friendly, which is crucial for teams looking to adopt new software quickly.
- Users say that Apollo.io's Quality of Support is rated at 8.9, matching People Data Labs, but the overall sentiment leans towards Apollo.io being a better partner in business with a score of 9.3 compared to People Data Labs' 8.6, indicating a more favorable experience with customer support.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
People Data Labs
No pricing availableFree Trial
Apollo.io
Free Trial is available
People Data Labs
Free Trial is available
Ratings
Meets Requirements
9.1
6,742
9.3
7
Ease of Use
9.1
6,823
8.3
7
Ease of Setup
9.0
3,104
9.4
6
Ease of Admin
9.1
2,206
9.2
6
Quality of Support
8.9
5,760
8.9
6
Has the product been a good partner in doing business?
9.2
2,192
8.6
6
Product Direction (% positive)
9.4
6,465
8.1
6
Features by Category
Email Marketing
8.6
494
Not enough data
8.7
500
Not enough data
8.2
496
Not enough data
8.7
498
Not enough data
8.8
499
Not enough data
8.4
499
Not enough data
8.3
494
Not enough data
8.2
484
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
478
Not enough data
8.4
484
Not enough data
Platform
8.5
528
Not enough data
8.2
521
Not enough data
8.5
526
Not enough data
Generative AI
7.6
416
Not enough data
7.6
418
Not enough data
Integration
8.4
514
Not enough data
8.2
505
Not enough data
7.9
506
Not enough data
8.1
510
Not enough data
7.5
501
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2288
Not enough data
8.9
2262
Not enough data
8.7
2108
Not enough data
7.6
284
Not enough data
Data Accuracy
8.4
2237
Not enough data
8.7
2195
Not enough data
7.4
274
Not enough data
Platform
8.6
893
Not enough data
8.9
1471
|
Verified
Not enough data
9.0
1596
Not enough data
8.7
1436
|
Verified
Not enough data
7.9
1087
|
Verified
Not enough data
8.4
1092
Not enough data
Features
9.0
1818
Not enough data
8.7
1580
Not enough data
8.6
1651
|
Verified
Not enough data
8.8
1774
|
Verified
Not enough data
9.1
2108
|
Verified
Not enough data
8.4
1371
Not enough data
8.5
792
Not enough data
8.6
1582
|
Verified
Not enough data
8.7
1516
|
Verified
Not enough data
Lead Intelligence
8.2
507
Not enough data
8.3
501
Not enough data
8.4
500
Not enough data
Lead Management
8.5
514
Not enough data
7.8
509
Not enough data
8.4
506
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.5
491
Not enough data
7.5
483
Not enough data
7.8
483
Not enough data
8.0
485
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.1
481
Not enough data
7.9
472
Not enough data
8.3
475
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
598
Not enough data
8.4
637
Not enough data
8.4
633
Not enough data
8.0
605
Not enough data
Organization
8.4
610
Not enough data
8.3
608
Not enough data
8.3
601
Not enough data
Performance Analysis
8.0
624
Not enough data
8.4
643
Not enough data
Sales Analysis
7.8
613
Not enough data
8.0
620
Not enough data
Generative AI
7.9
500
Not enough data
7.9
498
Not enough data
Diagnosis
7.5
267
Not enough data
7.7
267
Not enough data
7.8
264
Not enough data
8.0
262
Not enough data
Tracking
7.9
265
Not enough data
7.7
261
Not enough data
8.4
266
Not enough data
7.9
262
Not enough data
7.8
257
Not enough data
Reporting
8.2
258
Not enough data
8.0
256
Not enough data
7.7
253
Not enough data
7.5
255
Not enough data
Integrated Workflows
8.7
2042
|
Verified
Not enough data
9.1
2390
|
Verified
Not enough data
8.1
1618
|
Verified
Not enough data
8.5
1844
Not enough data
8.6
1963
|
Verified
Not enough data
8.5
1696
Not enough data
8.5
1721
Not enough data
Repeatability and Reportability
8.5
1856
|
Verified
Not enough data
8.7
1926
|
Verified
Not enough data
8.7
1913
|
Verified
Not enough data
8.4
1782
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1959
Not enough data
8.6
1931
Not enough data
8.6
1790
Not enough data
8.4
1734
Not enough data
8.3
1576
Not enough data
Generative AI
7.9
777
Not enough data
Dialing Options
7.7
62
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.4
58
Not enough data
6.4
58
Not enough data
6.7
60
Not enough data
7.7
61
Not enough data
Automation
6.7
58
Not enough data
6.7
59
Not enough data
6.6
58
Not enough data
6.8
58
Not enough data
7.4
60
Not enough data
Call Analytics
8.6
107
Not enough data
8.5
105
Not enough data
8.7
106
Not enough data
8.6
107
Not enough data
Agent Performance Management
8.5
104
Not enough data
8.3
103
Not enough data
8.6
106
Not enough data
Generative AI
8.6
92
Not enough data
Grammar
8.8
179
Not enough data
8.5
175
Not enough data
8.7
175
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
165
Not enough data
8.7
171
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
134
Not enough data
8.5
135
Not enough data
Data Availability
8.5
203
Not enough data
8.6
210
Not enough data
7.7
200
Not enough data
Platform Additional Functionality
8.5
214
Not enough data
8.2
204
Not enough data
7.7
201
Not enough data
8.1
201
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.1
36
Not enough data
Transcription
8.1
36
Not enough data
8.0
35
Not enough data
Feature Not Available
Not enough data
8.0
35
Not enough data
Editing
8.1
35
Not enough data
7.8
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Integration
7.8
35
Not enough data
7.3
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
35
Not enough data
Lead Intelligence
8.9
3162
|
Verified
Not enough data
8.9
3009
|
Verified
Not enough data
8.9
3197
|
Verified
Not enough data
8.8
2884
|
Verified
Not enough data
9.2
2987
Feature Not Available
Lead Monitoring
8.7
703
Not enough data
8.6
703
Not enough data
8.5
698
Not enough data
Data Capture
8.0
695
Not enough data
8.5
663
Not enough data
8.1
656
Not enough data
8.6
685
Not enough data
Analytics
8.7
679
Not enough data
8.5
669
Not enough data
Customization
8.2
659
Not enough data
8.4
675
Not enough data
8.3
654
Not enough data
8.6
678
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.6
128
Not enough data
8.2
125
Not enough data
8.3
125
Not enough data
Routing
8.5
124
Not enough data
8.5
120
Not enough data
8.4
122
Not enough data
8.8
119
Not enough data
Platform Operations
8.6
121
Not enough data
8.5
119
Not enough data
8.5
120
Not enough data
8.2
121
Not enough data
8.6
120
Not enough data
8.6
121
Not enough data
Revenue Sourcing and Forecasting
8.1
28
Not enough data
8.6
28
Not enough data
8.3
28
Not enough data
8.2
27
Not enough data
8.5
28
Not enough data
7.7
28
Not enough data
8.4
28
Not enough data
CRM Data Enrichment
8.8
28
Not enough data
8.6
27
Not enough data
8.5
27
Not enough data
8.9
27
Not enough data
8.8
27
Not enough data
Account Management
8.5
27
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.4
27
Not enough data
8.3
27
Not enough data
7.9
27
Not enough data
Calendar View
7.5
41
Not enough data
7.4
41
Not enough data
Shared Calendar
7.6
40
Not enough data
7.6
41
Not enough data
Accessibility
8.0
40
Not enough data
7.5
41
Not enough data
Integration
7.6
41
Not enough data
7.8
40
Not enough data
7.4
41
Not enough data
Notifications
7.5
40
Not enough data
7.5
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.1
60
Not enough data
8.8
63
Not enough data
7.5
57
Not enough data
8.2
59
Not enough data
7.9
56
Not enough data
Branding & Customizatio
7.8
57
Not enough data
7.9
58
Not enough data
7.7
54
Not enough data
Automatic Rules & Configurations
8.6
60
Not enough data
8.6
55
Not enough data
8.2
57
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
547
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
141
Not enough data
Meeting Prep - AI Meeting Assistants
7.8
6
Not enough data
7.2
6
Not enough data
6.4
6
Not enough data
Meeting Automation - AI Meeting Assistants
6.9
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
Meeting Insights - AI Meeting Assistants
7.2
6
Not enough data
6.7
6
Not enough data
6.9
6
Not enough data
Accessibility - AI Meeting Assistants
6.7
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
Lead Intelligence
8.9
996
Not enough data
8.8
571
Not enough data
9.1
1046
Not enough data
Lead Management
9.0
983
Not enough data
8.6
873
Not enough data
9.0
999
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
920
Not enough data
Data Availability - Marketing Account Intelligence
8.1
71
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
71
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
46
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
7.6
46
Not enough data
7.9
44
Not enough data
7.7
44
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
37
Not enough data
Attribution
9.0
274
Not enough data
8.9
268
Not enough data
8.6
245
Not enough data
Discovery
9.1
275
Not enough data
8.7
251
Not enough data
8.8
268
Not enough data
Management
8.4
241
Not enough data
8.7
263
Not enough data
Platform
8.7
246
Not enough data
8.7
253
Not enough data
Calling
8.3
245
Not enough data
8.1
238
Not enough data
8.2
236
Not enough data
8.4
234
Not enough data
Contacts
8.4
234
Not enough data
8.2
230
Not enough data
8.5
235
Not enough data
Insights
8.4
232
Not enough data
8.3
230
Not enough data
7.7
226
Not enough data
8.5
231
Not enough data
8.3
227
Not enough data
Analytics
8.5
536
Not enough data
8.3
530
Not enough data
8.1
520
Not enough data
Customizations
8.6
528
Not enough data
8.9
534
Not enough data
8.5
534
Not enough data
8.4
526
Not enough data
8.6
520
Not enough data
Generative AI
8.0
454
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
180
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
188
Not enough data
8.5
190
Not enough data
8.3
187
Not enough data
Administrative
8.4
185
Not enough data
8.4
181
Not enough data
8.1
182
Not enough data
Categories
Categories
Shared Categories
Apollo.io and People Data Labs are categorized as Lead Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Mining, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, Sales Intelligence, Email Marketing, and AI Meeting Assistants
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
People Data Labs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
13.4%
Marketing and Advertising
12.5%
Staffing and Recruiting
4.4%
Financial Services
4.3%
Other
50.6%
Marketing and Advertising
28.6%
Computer Software
21.4%
Venture Capital & Private Equity
7.1%
Staffing and Recruiting
7.1%
Research
7.1%
Other
28.6%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
People Data Labs
Most Helpful Favorable Review
Verified User in Venture Capital & Private Equity
The API is well documented and relatively easy to use. You can use elastic search queries to do finely tuned searches. Also, their upcoming Company Insights endpoint will be a game-changer in data analysis of a companies' health and growth.
Most Helpful Critical Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Verified User in Venture Capital & Private Equity
The API is well documented and relatively easy to use. You can use elastic search queries to do finely tuned searches. Also, their upcoming Company Insights endpoint will be a game-changer in data analysis of a companies' health and growth.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
People Data Labs has no discussions with answers
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