Compare Apollo.io and LinkedIn Sales Navigator 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Mid-Market (49.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLinkedIn Sales Navigator
Star Rating
(1,969)4.3 out of 5
Market Segments
Mid-Market (49.0% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LinkedIn Sales Navigator excels in its Lead Builder feature, allowing for highly targeted prospecting, while Apollo.io's Lead Builder is noted for its superior Search capabilities, making it easier to find relevant leads quickly.
- Reviewers mention that LinkedIn Sales Navigator's CRM Integration is robust, seamlessly connecting with various CRM systems, whereas Apollo.io's integration with Marketing Automation tools is highlighted as more versatile, providing a broader range of options for users.
- G2 users indicate that LinkedIn Sales Navigator has a slight edge in Data Accuracy for contact and company data, with many reviewers appreciating the reliability of the information provided, while Apollo.io users report that its Data Cleaning/Enrichment features are more effective in maintaining up-to-date records.
- Users on G2 highlight that LinkedIn Sales Navigator's Email Tracking/Automation is user-friendly and efficient, but Apollo.io's Automated Emails feature is praised for its customization options, allowing for more personalized outreach.
- Reviewers say that LinkedIn Sales Navigator's Market Insights provide valuable industry data, but Apollo.io's Lead Intelligence features, particularly Lead Validation and Lead Enrichment, are seen as more advanced, offering deeper insights into lead quality.
- Users report that while LinkedIn Sales Navigator is favored for its Quality of Support, Apollo.io is recognized for its Ease of Use, with many users appreciating the intuitive interface that simplifies the onboarding process.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
LinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
Free Trial
Apollo.io
Free Trial is available
LinkedIn Sales Navigator
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
8.6
1,634
Ease of Use
9.1
6,493
8.6
1,650
Ease of Setup
9.0
2,806
8.9
357
Ease of Admin
9.1
2,097
8.7
259
Quality of Support
8.9
5,479
8.1
1,319
Has the product been a good partner in doing business?
9.3
2,084
8.2
256
Product Direction (% positive)
9.4
6,145
7.8
1,587
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
7.8
1282
8.9
2203
8.5
1291
8.7
2049
8.2
1238
|
Verified
7.6
226
7.6
77
Data Accuracy
8.5
2178
8.1
1278
8.7
2136
8.4
1284
7.4
217
7.6
76
Platform
8.6
836
8.5
352
8.9
1414
|
Verified
8.5
380
|
Verified
9.0
1539
8.7
411
8.7
1379
|
Verified
7.7
377
|
Verified
7.9
1031
|
Verified
8.0
359
|
Verified
8.4
1035
Feature Not Available
Features
9.0
1760
8.5
1207
8.7
1521
7.7
995
8.7
1593
|
Verified
7.9
368
8.8
1715
|
Verified
8.2
1147
|
Verified
9.2
2049
|
Verified
8.7
1300
|
Verified
8.5
1314
8.5
1232
|
Verified
8.6
735
8.9
1277
|
Verified
8.6
1526
|
Verified
7.6
991
|
Verified
8.7
1458
|
Verified
8.2
1252
|
Verified
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
Not enough data
9.1
2316
|
Verified
Not enough data
8.1
1547
|
Verified
Not enough data
8.6
1776
Not enough data
8.7
1891
|
Verified
Not enough data
8.5
1625
Not enough data
8.6
1654
Not enough data
Repeatability and Reportability
8.6
1791
|
Verified
Not enough data
8.8
1859
|
Verified
Not enough data
8.8
1846
|
Verified
Not enough data
8.4
1716
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1895
Not enough data
8.7
1865
Not enough data
8.6
1723
Not enough data
8.5
1671
Not enough data
8.3
1513
Not enough data
Generative AI
7.9
713
Not enough data
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
8.3
98
8.7
182
8.7
99
7.8
173
7.3
89
Platform Additional Functionality
8.7
187
8.6
100
8.4
176
8.2
95
7.8
174
8.2
88
8.3
174
8.7
96
Feature Not Available
8.5
96
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
Not enough data
8.9
2942
|
Verified
Not enough data
8.9
3130
|
Verified
Not enough data
8.8
2817
|
Verified
Not enough data
9.2
2920
Not enough data
Lead Monitoring
8.8
596
Not enough data
8.7
598
Not enough data
8.6
597
Not enough data
Data Capture
8.0
596
Not enough data
8.6
562
Not enough data
8.2
556
Not enough data
8.7
586
Not enough data
Analytics
8.8
580
Not enough data
8.6
572
Not enough data
Customization
8.3
563
Not enough data
8.4
577
Not enough data
8.3
556
Not enough data
8.6
581
Not enough data
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and LinkedIn Sales Navigator are categorized as Buyer Intent Data Providers and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, AI Writing Assistant, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Intelligence, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
LinkedIn Sales Navigator has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Computer Software
26.9%
Information Technology and Services
19.8%
Marketing and Advertising
8.0%
Internet
6.3%
Financial Services
3.5%
Other
35.5%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
LinkedIn Sales Navigator
Most Helpful Favorable Review
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Most Helpful Critical Review
Elizabeth H.
Verified User in Photography
We didn't like the idea that it took us a while to figure out what we were doing when we started using it. We really think it would be better to have a more user friendly environment.
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Elizabeth H.
Verified User in Photography
We didn't like the idea that it took us a while to figure out what we were doing when we started using it. We really think it would be better to have a more user friendly environment.
Alternatives
Discussions
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23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
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What is LinkedIn Sales Navigator used for?
5 comments
MR
To identify the appropriate group of accounts and create potential clients.Read more
Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?
4 comments
AS
Specify the industries, job titles, company sizes, and locations that match your target audience.
By saving specific accounts and leads, Sales Navigator can...Read more
InMail Usage
3 comments
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My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on...Read more
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