Compare Apollo.io and LinkedIn Sales Navigator 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (49.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(8,558)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLinkedIn Sales Navigator
Star Rating
(1,977)4.3 out of 5
Market Segments
Mid-Market (49.0% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LinkedIn Sales Navigator excels in its Lead Builder feature, allowing for highly targeted prospecting, while Apollo.io's Lead Builder is noted for its user-friendly interface and robust filtering options, making it easier for small businesses to find leads.
- Reviewers mention that LinkedIn Sales Navigator's CRM Integration is seamless with major platforms, enhancing workflow efficiency, whereas Apollo.io's integration capabilities are praised for their flexibility and ease of use, particularly for small business users.
- G2 users highlight that LinkedIn Sales Navigator provides superior Market Insights, which are crucial for mid-market companies looking to understand their competitive landscape, while Apollo.io's Lead Validation feature is favored for its accuracy and effectiveness in ensuring high-quality leads.
- Users on G2 report that LinkedIn Sales Navigator's Email Tracking/Automation is robust, allowing for detailed analytics on email performance, while Apollo.io's Email Campaigns feature is noted for its ease of use and effectiveness in managing outreach.
- Reviewers say that LinkedIn Sales Navigator's Account-level Insights provide valuable data for strategic decision-making, while Apollo.io's Data Cleaning/Enrichment is highlighted for its efficiency in maintaining accurate and up-to-date contact information.
- Users report that LinkedIn Sales Navigator's Quality of Support is somewhat lacking compared to Apollo.io, which is frequently praised for its responsive customer service and comprehensive support resources, making it a better choice for users needing assistance.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
LinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
Free Trial
Apollo.io
Free Trial is available
LinkedIn Sales Navigator
Free Trial is available
Ratings
Meets Requirements
9.1
6,785
8.6
1,640
Ease of Use
9.1
6,867
8.6
1,657
Ease of Setup
9.0
3,143
8.9
363
Ease of Admin
9.1
2,221
8.6
262
Quality of Support
8.9
5,798
8.1
1,326
Has the product been a good partner in doing business?
9.2
2,207
8.1
259
Product Direction (% positive)
9.4
6,508
7.8
1,594
Features by Category
Email Marketing
8.6
506
Not enough data
8.7
512
Not enough data
8.2
508
Not enough data
8.7
510
Not enough data
8.8
511
Not enough data
8.4
511
Not enough data
8.3
506
Not enough data
8.2
496
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
490
Not enough data
8.4
496
Not enough data
Platform
8.5
540
Not enough data
8.2
533
Not enough data
8.5
538
Not enough data
Generative AI
7.6
427
Not enough data
7.6
429
Not enough data
Integration
8.4
526
Not enough data
8.2
517
Not enough data
8.0
518
Not enough data
8.1
522
Not enough data
7.5
513
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2295
7.8
1288
8.9
2269
8.5
1297
8.7
2115
8.2
1244
|
Verified
7.6
291
7.6
83
Data Accuracy
8.4
2244
8.1
1284
8.7
2202
8.4
1289
7.4
280
7.7
82
Platform
8.6
898
8.5
358
8.9
1476
|
Verified
8.5
386
|
Verified
9.0
1601
8.7
417
8.7
1441
|
Verified
7.8
383
|
Verified
7.9
1092
|
Verified
8.1
365
|
Verified
8.4
1096
Feature Not Available
Features
9.0
1824
8.5
1213
8.7
1585
7.7
1001
8.6
1656
|
Verified
7.9
374
8.8
1778
|
Verified
8.2
1153
|
Verified
9.1
2114
|
Verified
8.7
1306
|
Verified
8.4
1376
8.5
1238
|
Verified
8.5
797
8.9
1283
|
Verified
8.6
1587
|
Verified
7.6
997
|
Verified
8.7
1521
|
Verified
8.2
1258
|
Verified
Lead Intelligence
8.2
516
Not enough data
8.3
510
Not enough data
8.4
510
Not enough data
Lead Management
8.5
524
Not enough data
7.8
518
Not enough data
8.4
515
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.5
499
Not enough data
7.5
491
Not enough data
7.8
491
Not enough data
8.0
493
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.1
489
Not enough data
7.9
481
Not enough data
8.3
484
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
604
Not enough data
8.4
643
Not enough data
8.4
639
Not enough data
8.0
610
Not enough data
Organization
8.4
615
Not enough data
8.3
614
Not enough data
8.3
607
Not enough data
Performance Analysis
7.9
630
Not enough data
8.4
648
Not enough data
Sales Analysis
7.8
619
Not enough data
8.0
625
Not enough data
Generative AI
7.9
505
Not enough data
7.9
503
Not enough data
Diagnosis
7.5
279
Not enough data
7.6
279
Not enough data
7.8
275
Not enough data
8.0
272
Not enough data
Tracking
7.9
276
Not enough data
7.6
272
Not enough data
8.3
277
Not enough data
7.9
273
Not enough data
7.8
268
Not enough data
Reporting
8.2
269
Not enough data
8.0
267
Not enough data
7.7
264
Not enough data
7.4
266
Not enough data
Integrated Workflows
8.7
2052
|
Verified
Not enough data
9.1
2400
|
Verified
Not enough data
8.0
1627
|
Verified
Not enough data
8.5
1853
Not enough data
8.6
1973
|
Verified
Not enough data
8.5
1706
Not enough data
8.5
1731
Not enough data
Repeatability and Reportability
8.5
1866
|
Verified
Not enough data
8.7
1935
|
Verified
Not enough data
8.7
1923
|
Verified
Not enough data
8.4
1792
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1969
Not enough data
8.6
1941
Not enough data
8.6
1800
Not enough data
8.4
1744
Not enough data
8.3
1585
Not enough data
Generative AI
7.8
786
Not enough data
Dialing Options
7.7
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.4
60
Not enough data
6.4
60
Not enough data
6.7
62
Not enough data
7.7
63
Not enough data
Automation
6.7
60
Not enough data
6.7
61
Not enough data
6.6
60
Not enough data
6.8
60
Not enough data
7.4
62
Not enough data
Call Analytics
8.6
108
Not enough data
8.5
106
Not enough data
8.7
107
Not enough data
8.6
108
Not enough data
Agent Performance Management
8.5
105
Not enough data
8.3
104
Not enough data
8.6
107
Not enough data
Generative AI
8.5
93
Not enough data
Grammar
8.8
181
Not enough data
8.5
177
Not enough data
8.7
177
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
167
Not enough data
8.7
173
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
136
Not enough data
8.5
137
Not enough data
Data Availability
8.5
208
8.3
99
8.6
215
8.7
100
7.7
205
7.3
90
Platform Additional Functionality
8.5
219
8.6
101
8.2
209
8.2
96
7.7
206
8.2
89
8.1
206
8.7
97
Feature Not Available
8.5
97
Voice
Feature Not Available
Not enough data
8.1
36
Not enough data
Transcription
8.1
36
Not enough data
8.0
35
Not enough data
Feature Not Available
Not enough data
8.0
35
Not enough data
Editing
8.1
35
Not enough data
7.8
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Integration
7.8
35
Not enough data
7.3
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
35
Not enough data
Lead Intelligence
8.9
3175
|
Verified
Not enough data
8.9
3022
|
Verified
Not enough data
8.9
3210
|
Verified
Not enough data
8.8
2897
|
Verified
Not enough data
9.2
3000
Not enough data
Lead Monitoring
8.7
718
Not enough data
8.6
717
Not enough data
8.5
712
Not enough data
Data Capture
8.0
709
Not enough data
8.5
677
Not enough data
8.1
670
Not enough data
8.6
698
Not enough data
Analytics
8.7
693
Not enough data
8.5
683
Not enough data
Customization
8.2
673
Not enough data
8.4
689
Not enough data
8.3
668
Not enough data
8.6
692
Not enough data
Matching
8.7
129
Not enough data
8.3
126
Not enough data
8.3
126
Not enough data
Routing
8.5
125
Not enough data
8.5
121
Not enough data
8.4
123
Not enough data
8.8
120
Not enough data
Platform Operations
8.6
122
Not enough data
8.5
120
Not enough data
8.5
121
Not enough data
8.2
122
Not enough data
8.6
121
Not enough data
8.6
122
Not enough data
Revenue Sourcing and Forecasting
8.1
28
Not enough data
8.6
28
Not enough data
8.3
28
Not enough data
8.2
27
Not enough data
8.5
28
Not enough data
7.7
28
Not enough data
8.4
28
Not enough data
CRM Data Enrichment
8.8
28
Not enough data
8.6
27
Not enough data
8.5
27
Not enough data
8.9
27
Not enough data
8.8
27
Not enough data
Account Management
8.5
27
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.4
27
Not enough data
8.3
27
Not enough data
7.9
27
Not enough data
Calendar View
7.6
43
Not enough data
7.4
43
Not enough data
Shared Calendar
7.6
42
Not enough data
7.6
43
Not enough data
Accessibility
8.1
42
Not enough data
7.6
43
Not enough data
Integration
7.8
43
Not enough data
7.9
42
Not enough data
7.4
43
Not enough data
Notifications
7.6
42
Not enough data
7.6
41
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.0
62
Not enough data
8.7
65
Not enough data
7.5
59
Not enough data
8.1
61
Not enough data
7.8
58
Not enough data
Branding & Customizatio
7.7
59
Not enough data
7.8
60
Not enough data
7.6
56
Not enough data
Automatic Rules & Configurations
8.6
62
Not enough data
8.6
56
Not enough data
8.2
58
Not enough data
Generative AI
7.7
555
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
146
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
8
Not enough data
7.1
8
Not enough data
6.0
8
Not enough data
Meeting Automation - AI Meeting Assistants
7.5
8
Not enough data
7.1
8
Not enough data
6.7
8
Not enough data
Meeting Insights - AI Meeting Assistants
6.7
8
Not enough data
6.0
8
Not enough data
6.3
8
Not enough data
Accessibility - AI Meeting Assistants
6.0
8
Not enough data
6.3
8
Not enough data
7.5
8
Not enough data
Lead Intelligence
8.9
997
Not enough data
8.8
572
Not enough data
9.1
1047
Not enough data
Lead Management
9.0
984
Not enough data
8.6
874
Not enough data
9.0
1000
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
921
Not enough data
Data Availability - Marketing Account Intelligence
8.1
72
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
72
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
47
Not enough data
Feature Not Available
Not enough data
Feedback
7.8
46
Not enough data
7.6
47
Not enough data
Feature Not Available
Not enough data
7.6
47
Not enough data
7.8
45
Not enough data
7.6
45
Not enough data
Feature Not Available
Not enough data
Generative AI
7.9
38
Not enough data
Attribution
9.0
280
Not enough data
8.9
274
Not enough data
8.6
251
Not enough data
Discovery
9.1
281
Not enough data
8.7
257
Not enough data
8.8
274
Not enough data
Management
8.5
247
Not enough data
8.7
269
Not enough data
Platform
8.7
252
Not enough data
8.8
259
Not enough data
Calling
8.2
250
Not enough data
8.0
243
Not enough data
8.2
240
Not enough data
8.4
238
Not enough data
Contacts
8.3
239
Not enough data
8.2
235
Not enough data
8.4
240
Not enough data
Insights
8.4
237
Not enough data
8.3
235
Not enough data
7.7
230
Not enough data
8.6
236
Not enough data
8.3
232
Not enough data
Analytics
8.5
551
Not enough data
8.3
545
Not enough data
8.1
535
Not enough data
Customizations
8.6
543
Not enough data
8.9
549
Not enough data
8.5
549
Not enough data
8.4
541
Not enough data
8.6
535
Not enough data
Generative AI
7.9
467
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
182
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
190
Not enough data
8.5
192
Not enough data
8.3
189
Not enough data
Administrative
8.4
187
Not enough data
8.4
183
Not enough data
8.1
184
Not enough data
Categories
Categories
Shared Categories
Apollo.io and LinkedIn Sales Navigator are categorized as Buyer Intent Data Providers and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Mining, Lead Intelligence, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, Email Marketing, and AI Meeting Assistants
LinkedIn Sales Navigator has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
13.5%
Marketing and Advertising
12.5%
Staffing and Recruiting
4.4%
Financial Services
4.3%
Other
50.5%
Computer Software
26.9%
Information Technology and Services
19.8%
Marketing and Advertising
8.0%
Internet
6.3%
Financial Services
3.6%
Other
35.5%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
LinkedIn Sales Navigator
Most Helpful Favorable Review
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Most Helpful Critical Review
Paul P.
Verified User in Internet
LinkedIn support is poor at best and non-existent at worst. It's also extremely expensive, and the site itself is still buggy sometimes despite how massively widespread it is. Despite the price tag, I still don't have access to all of the advanced search...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Paul P.
Verified User in Internet
LinkedIn support is poor at best and non-existent at worst. It's also extremely expensive, and the site itself is still buggy sometimes despite how massively widespread it is. Despite the price tag, I still don't have access to all of the advanced search...
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Discussions
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