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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Mid-Market (69.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,317)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansGong
Star Rating
(6,434)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Apollo.io and Gong have a strong star rating of 4.7, indicating high satisfaction among users. However, Apollo.io has a larger user base with 8,935 reviews compared to Gong's 6,208, suggesting a broader acceptance in the market.
- Reviewers mention that Apollo.io is particularly favored by small businesses, with 67.7% of reviews coming from this segment, while Gong is more popular among mid-market users, with 69.4% of reviews. This indicates that Apollo.io may be better suited for smaller teams looking for cost-effective solutions.
- Users on G2 highlight that Apollo.io offers a free entry-level price, making it accessible for startups and small businesses. In contrast, Gong does not provide a free tier, which may limit its appeal to budget-conscious users.
- Reviewers say that Gong excels in call recording and analysis features, scoring 9.6 and 9.1 respectively, which are crucial for sales teams looking to improve their performance. Apollo.io, while still strong, scores lower in these areas, indicating Gong's superior capabilities in conversation intelligence.
- Users report that Apollo.io shines in lead qualification and follow-up, with scores of 8.3 and 8.4, respectively. Gong, however, lags behind in these areas with scores of 7.3 and 7.5, suggesting that Apollo.io may provide better tools for managing leads effectively.
- G2 users mention that both platforms have similar ease of use and setup scores, with Gong slightly ahead in both categories (9.3 for ease of use and 9.1 for setup). This suggests that Gong may offer a more streamlined experience for new users, which can be a significant factor for teams looking to implement new software quickly.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Gong
No pricing availableFree Trial
Apollo.io
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
7,372
9.4
4,930
Ease of Use
9.0
7,469
9.3
4,986
Ease of Setup
8.9
3,702
9.1
1,215
Ease of Admin
9.1
2,430
9.1
768
Quality of Support
8.8
6,315
9.3
3,500
Has the product been a good partner in doing business?
9.2
2,413
9.3
770
Product Direction (% positive)
9.4
7,093
9.0
4,608
Features by Category
Data Availability
8.8
2616
Not enough data
8.9
2579
Not enough data
8.6
2414
Not enough data
7.5
593
Not enough data
Data Accuracy
8.3
2557
Not enough data
8.6
2501
Not enough data
7.4
577
Not enough data
Agentic AI - Sales Intelligence
7.7
189
Not enough data
7.7
187
Not enough data
7.6
185
Not enough data
7.5
186
Not enough data
7.3
184
Not enough data
7.6
184
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1849
Not enough data
8.6
1683
|
Verified
Not enough data
7.7
1336
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2132
Not enough data
8.6
1879
Not enough data
8.5
1948
|
Verified
Not enough data
8.7
2074
|
Verified
Not enough data
9.0
2412
|
Verified
Not enough data
8.2
1654
Not enough data
8.2
1078
Not enough data
8.4
1866
|
Verified
Not enough data
8.5
1794
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
7.1
349
8.3
713
7.3
343
8.4
709
7.5
346
8.0
678
7.6
346
Organization
8.3
683
8.3
351
8.3
683
8.3
347
8.3
677
8.3
347
Performance Analysis
7.9
698
8.5
349
8.4
715
8.6
352
Sales Analysis
7.8
686
7.8
333
8.0
691
7.9
339
Generative AI
7.9
570
8.6
285
7.9
568
8.9
291
Agentic AI - AI Sales Assistant
7.9
37
8.1
53
8.1
37
7.9
52
8.1
37
8.2
53
8.2
37
8.3
52
8.0
37
8.2
52
7.8
36
8.2
52
8.4
36
8.1
52
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
7.8
101
9.0
2607
|
Verified
7.9
101
8.0
1830
|
Verified
8.3
100
8.4
2053
7.3
97
8.5
2175
|
Verified
8.5
100
8.4
1909
8.4
100
8.4
1932
8.5
96
Repeatability and Reportability
8.5
2064
|
Verified
8.2
98
8.7
2131
|
Verified
8.0
98
8.7
2118
|
Verified
7.9
96
8.3
1985
|
Verified
8.3
100
Feature Not Available
7.3
96
AI and Automation
8.6
2158
7.8
89
8.5
2132
7.6
87
8.5
1990
7.4
86
8.3
1935
7.6
86
8.2
1777
8.0
86
Generative AI
7.8
980
8.2
90
Agentic AI - Sales Engagement
7.4
120
8.2
48
7.6
118
8.0
47
7.2
120
8.2
48
7.3
120
8.2
46
7.2
119
8.0
47
7.1
122
8.1
46
7.5
121
8.2
46
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
9.6
2743
|
Verified
8.4
117
8.8
2466
|
Verified
8.7
118
9.1
2656
|
Verified
8.6
119
8.3
1794
|
Verified
Agent Performance Management
8.4
116
8.6
1869
|
Verified
8.3
115
8.3
2513
|
Verified
8.6
118
8.7
2299
|
Verified
Generative AI
8.6
105
8.9
673
Agentic AI - Conversation Intelligence
7.7
8
8.0
134
7.3
8
8.0
133
7.7
8
8.2
134
7.1
8
8.0
133
6.5
8
8.2
134
7.1
8
8.1
133
7.4
7
8.0
133
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3304
|
Verified
Not enough data
8.9
3154
|
Verified
Not enough data
8.8
3345
|
Verified
Not enough data
8.8
3026
|
Verified
Not enough data
9.2
3127
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Feature Not Available
8.4
49
8.6
377
8.1
49
8.6
408
8.0
47
8.2
347
8.3
49
8.4
355
7.7
48
8.0
248
8.2
49
8.1
245
CRM Data Enrichment
8.6
49
9.0
401
8.4
48
8.8
388
8.4
48
9.1
423
8.6
48
Feature Not Available
8.5
47
8.6
253
Account Management
8.2
47
8.1
324
8.3
47
8.2
339
8.1
47
8.3
349
8.3
47
8.6
370
8.2
47
8.5
259
8.1
47
8.1
240
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
7.7
40
8.5
16
7.9
39
8.4
16
7.6
39
8.4
16
7.4
37
9.0
15
7.4
39
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.4
54
Not enough data
8.5
54
Not enough data
8.4
56
Not enough data
8.6
57
Not enough data
8.3
56
Data Sourcing
Not enough data
8.5
743
Not enough data
8.7
788
Not enough data
8.5
715
Not enough data
8.9
802
Not enough data
8.6
725
Predictive Analytics
Not enough data
8.1
720
Not enough data
8.4
748
Not enough data
8.2
734
Not enough data
8.3
720
Sales Management
Not enough data
8.6
756
Not enough data
8.2
720
Not enough data
8.7
757
Not enough data
9.0
822
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
8.1
60
9.2
12
8.5
60
9.0
12
8.3
61
8.8
12
8.3
58
Training
Feature Not Available
9.0
1964
|
Verified
Feature Not Available
9.0
2175
|
Verified
7.6
65
8.6
1526
|
Verified
Feature Not Available
9.2
2214
|
Verified
Feedback
8.1
65
9.3
2370
|
Verified
7.7
66
9.0
1851
|
Verified
Feature Not Available
9.0
1894
|
Verified
7.8
66
8.8
1604
|
Verified
8.1
64
8.9
1790
|
Verified
7.9
64
8.9
1877
|
Verified
Feature Not Available
Feature Not Available
Generative AI
8.1
55
8.9
387
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Gong are categorized as Sales Coaching, Sales Engagement, Conversation Intelligence, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Gong is categorized as Sales Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
37.6%
Information Technology and Services
16.7%
Marketing and Advertising
9.1%
Internet
5.1%
Financial Services
3.3%
Other
28.3%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
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