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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,316)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansClari
Star Rating
(5,549)4.6 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClariSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Clari excels in Email Tracking/Automation with a score of 9.4, while Apollo.io follows closely with 9.0. Reviewers mention that Clari's automation features significantly enhance their email outreach efficiency.
- Reviewers mention that Clari's CRM Integration is top-notch, scoring 9.4 compared to Apollo.io's 8.5. Users say that Clari seamlessly integrates with their existing CRM systems, making data management much easier.
- Users on G2 highlight Clari's superior Quality of Support with a score of 9.1, while Apollo.io scores 8.8. Reviewers say that Clari's support team is responsive and knowledgeable, which is crucial for resolving issues quickly.
- Reviewers mention that Clari shines in Task Management with a score of 9.0, while Apollo.io scores 8.6. Users report that Clari's task management features help them stay organized and prioritize effectively.
- Users say that Clari's Sales Coaching and Insights feature, scoring 8.6, provides valuable analytics that help improve sales strategies, whereas Apollo.io's score of 8.3 indicates it is slightly less effective in this area.
- G2 users report that Clari's Pipeline Management capabilities, with a score of 9.0, are robust and user-friendly, while Apollo.io's score of 8.4 suggests it may not offer the same level of depth in managing sales pipelines.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Clari
No pricing availableFree Trial
Apollo.io
Free Trial is available
Clari
No trial information availableRatings
Meets Requirements
9.1
7,369
9.0
4,096
Ease of Use
9.0
7,466
9.1
4,165
Ease of Setup
8.9
3,698
8.6
812
Ease of Admin
9.1
2,429
8.7
597
Quality of Support
8.8
6,313
9.1
3,347
Has the product been a good partner in doing business?
9.2
2,412
9.2
591
Product Direction (% positive)
9.4
7,090
9.1
3,877
Features by Category
Data Availability
8.8
2613
Not enough data
8.9
2578
Not enough data
8.6
2413
Not enough data
7.5
592
Not enough data
Data Accuracy
8.3
2553
Not enough data
8.6
2500
Not enough data
7.4
576
Not enough data
Agentic AI - Sales Intelligence
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1849
Not enough data
8.6
1683
|
Verified
Not enough data
7.7
1336
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2128
Not enough data
8.6
1877
Not enough data
8.5
1945
|
Verified
Not enough data
8.7
2071
|
Verified
Not enough data
9.0
2409
|
Verified
Not enough data
8.2
1653
Not enough data
8.2
1077
Not enough data
8.4
1865
|
Verified
Not enough data
8.5
1793
|
Verified
Not enough data
Lead Intelligence
8.1
576
8.6
413
8.2
572
8.7
477
8.3
571
8.7
456
Lead Management
8.5
586
8.8
431
7.8
579
8.6
397
8.4
576
8.9
459
Marketing Campaigns
Feature Not Available
8.7
393
7.4
558
8.6
339
7.4
549
8.5
339
7.7
549
8.8
400
7.9
551
8.9
474
Campaign Execution
Feature Not Available
8.3
212
8.0
549
8.9
455
7.9
540
8.9
427
8.3
542
9.2
510
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
7.6
291
|
Verified
8.3
713
7.8
320
|
Verified
8.4
709
7.8
319
|
Verified
8.0
678
7.6
305
|
Verified
Organization
8.3
683
9.1
506
|
Verified
8.3
683
8.8
467
|
Verified
8.3
677
8.7
430
|
Verified
Performance Analysis
7.9
698
8.3
402
|
Verified
8.4
715
8.8
475
|
Verified
Sales Analysis
7.8
686
8.3
378
|
Verified
8.0
691
9.2
497
|
Verified
Generative AI
7.9
570
6.9
108
7.9
568
7.0
107
Agentic AI - AI Sales Assistant
7.9
37
8.1
7
8.1
37
8.3
7
8.1
37
8.1
7
8.2
37
8.1
7
8.0
37
8.3
7
7.8
36
7.9
7
8.4
36
8.3
7
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
9.0
868
9.0
2608
|
Verified
9.4
1056
8.0
1831
|
Verified
8.6
729
8.4
2054
8.8
690
8.5
2176
|
Verified
9.4
971
8.4
1910
9.0
527
8.4
1932
8.5
407
Repeatability and Reportability
8.5
2065
|
Verified
8.9
800
8.7
2132
|
Verified
9.1
906
8.7
2119
|
Verified
9.1
862
8.3
1986
|
Verified
8.6
643
Feature Not Available
8.1
357
AI and Automation
8.6
2159
8.4
385
8.5
2133
8.2
371
8.5
1991
8.5
403
8.3
1936
8.1
346
8.2
1778
8.2
345
Generative AI
7.8
980
6.9
132
Agentic AI - Sales Engagement
7.4
120
7.6
16
7.6
118
7.4
16
7.2
120
7.8
16
7.3
120
7.5
16
7.2
119
7.4
16
7.1
122
7.4
16
7.5
121
7.2
16
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
9.2
146
8.4
117
8.2
129
8.7
118
8.7
140
8.6
119
7.6
105
Agent Performance Management
8.4
116
8.1
107
8.3
115
7.8
142
8.6
118
8.3
125
Generative AI
8.6
105
7.8
30
Agentic AI - Conversation Intelligence
7.7
8
6.7
5
7.3
8
6.3
5
7.7
8
6.7
5
7.1
8
6.3
5
6.5
8
6.3
5
7.1
8
6.3
5
7.4
7
6.3
5
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Sales Team
Not enough data
8.3
182
Not enough data
7.3
162
Not enough data
7.1
163
Intelligence
Not enough data
8.1
176
Not enough data
Feature Not Available
Not enough data
7.5
164
Mapping
Not enough data
Feature Not Available
Not enough data
7.3
162
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3304
|
Verified
Not enough data
8.9
3152
|
Verified
Not enough data
8.8
3343
|
Verified
Not enough data
8.8
3026
|
Verified
Not enough data
9.2
3127
Not enough data
Agentic AI - Lead Intelligence
8.0
77
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
8.2
418
8.4
49
9.0
465
8.1
49
8.4
465
8.0
47
7.7
399
8.3
49
8.0
401
7.7
48
8.0
373
8.2
49
8.1
347
CRM Data Enrichment
8.6
49
7.5
395
8.4
48
7.6
407
8.4
48
7.2
376
8.6
48
Feature Not Available
8.5
47
7.0
303
Account Management
8.2
47
7.1
356
8.3
47
7.4
358
8.1
47
7.6
387
8.3
47
8.2
411
8.2
47
7.7
332
8.1
47
7.5
332
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
6.5
49
8.5
16
7.5
49
8.4
16
6.9
48
8.4
16
6.7
48
9.0
15
7.2
47
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
7.2
83
8.6
98
8.6
91
7.7
90
8.1
84
8.0
91
7.8
83
7.8
88
9.1
88
Branding & Customizatio
7.8
88
8.5
85
8.0
91
8.6
86
7.9
87
8.1
85
Automatic Rules & Configurations
8.7
93
8.1
86
8.7
88
8.4
87
8.4
88
8.1
86
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
8.0
24
6.9
18
8.6
23
6.9
18
8.0
23
6.9
18
Incentives
Feature Not Available
7.1
105
Feature Not Available
8.2
254
Feature Not Available
6.5
110
7.9
229
7.4
106
Personalization
Feature Not Available
8.3
266
8.3
237
8.6
282
8.5
241
8.8
342
8.3
236
8.4
251
Administrative
8.4
236
9.0
327
8.4
231
8.6
267
8.2
231
8.6
278
Agentic AI - Email Tracking
7.8
91
7.2
12
7.7
91
7.0
11
7.7
91
7.6
11
7.7
90
7.3
11
7.5
90
7.0
11
7.6
89
7.4
11
7.6
89
7.7
11
Analytics
8.4
732
9.2
1447
8.3
720
9.1
1446
8.0
709
9.0
1355
Customizations
8.5
720
9.3
1519
8.8
725
9.3
1469
8.4
725
9.2
1462
8.3
717
9.1
1211
8.5
707
9.2
1519
Generative AI
7.9
619
7.2
169
Agentic AI - Sales Analytics
Not enough data
6.7
26
Not enough data
7.3
26
Not enough data
7.0
26
Not enough data
6.7
25
Not enough data
6.6
26
Data Sourcing
Not enough data
8.3
1124
Not enough data
8.1
1158
Not enough data
8.1
1109
Not enough data
8.7
1319
Not enough data
8.4
1137
Predictive Analytics
Not enough data
7.7
1067
Not enough data
8.3
1228
Not enough data
7.9
1113
Not enough data
8.9
1252
Sales Management
Not enough data
9.0
1306
Not enough data
Feature Not Available
Not enough data
8.3
1159
Not enough data
8.5
1285
Agentic AI - Outbound Call Tracking
7.8
45
6.3
8
7.9
45
6.7
8
Calling
8.1
333
8.7
606
7.9
325
8.7
603
8.1
322
8.9
671
8.3
319
8.9
690
7.6
48
7.3
11
Contacts
8.3
322
9.0
767
8.1
315
8.8
664
8.3
320
8.9
683
Insights
8.3
317
9.1
733
8.2
315
9.0
722
7.8
310
8.5
495
8.5
316
9.2
762
8.2
308
8.8
590
8.2
47
6.9
9
Agentic AI - Sales Coaching
9.0
12
7.2
6
9.2
12
7.2
6
9.0
12
7.2
6
8.8
12
7.7
5
Training
Feature Not Available
8.3
97
Feature Not Available
8.2
99
7.6
65
8.1
90
Feature Not Available
8.7
113
Feedback
8.1
65
8.8
104
7.7
66
8.2
87
Feature Not Available
8.1
85
7.8
66
8.3
82
8.1
64
8.4
92
7.9
64
8.3
90
Feature Not Available
8.3
81
Generative AI
8.1
55
7.2
27
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Clari are categorized as Account Data Management, Sales Performance Management, Sales Coaching, Email Tracking, Sales Engagement, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Intelligence, Lead Capture, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Clari is categorized as Customer Revenue Optimization, Sales Analytics, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
27.5%
Information Technology and Services
20.7%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
38.0%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What groove means in music?
7 Comments
NM
Happy- Pharrell Williams
Groove has improved my workflow phenomenally I can get so much more done, my workflow is so simple and allows me to do so much in...Read more
Is it possible to edit a template in-line when using gmail?
6 Comments
MM
Yes!
1. Hit Goove icon
2. Select you template
3. hit the pencil in the top right
4. Done. :)Read more
How can I get the Indian Accent/ neutral accent script?
3 Comments
RS
Watch more podcast of Indian Influencer so that you will get idea about the way we are speaking ang our tounge twisting.Read more
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