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- Amazon Display Ads
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- Amazon Display Ads-vs-Yahoo AdTech DSP
Compare Amazon Display Ads and Yahoo AdTech DSP 
At a Glance
Market Segments
Small-Business (48.8% of reviews)
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Display Ads
Star Rating
(42)4.5 out of 5
Market Segments
Small-Business (48.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon Display AdsYahoo AdTech DSP
Star Rating
(178)3.6 out of 5
Market Segments
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a lower star rating of 3.6 compared to Amazon Display Ads' 4.5, indicating that overall satisfaction is higher with Amazon's platform.
- Reviewers mention that the ease of use is significantly better in Amazon Display Ads (9.4) than in Yahoo AdTech DSP (7.4), making it more user-friendly for small businesses.
- G2 users highlight that Amazon Display Ads excels in campaign management features, particularly with its Campaign Dashboard rated at 9.2, while Yahoo AdTech DSP only scores 8.0 in this area.
- Users on G2 report that Yahoo AdTech DSP struggles with bulk editing capabilities (6.2), whereas Amazon Display Ads offers a more robust solution with a score of 8.3, making it easier to manage large campaigns.
- Reviewers say that Amazon Display Ads provides superior targeting options, particularly in geo-targeting (9.3) and contextual targeting (9.2), compared to Yahoo AdTech DSP's scores of 8.3 and 7.5, respectively.
- Users mention that the quality of support is better with Amazon Display Ads (8.8) than with Yahoo AdTech DSP (7.9), which can be crucial for businesses needing assistance with their advertising strategies.
Pricing
Entry-Level Pricing
Amazon Display Ads
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Amazon Display Ads
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.9
37
7.5
154
Ease of Use
9.4
37
7.4
154
Ease of Setup
9.4
18
7.2
77
Ease of Admin
9.2
17
7.1
75
Quality of Support
8.8
37
7.9
152
Has the product been a good partner in doing business?
8.6
17
7.6
79
Product Direction (% positive)
8.7
36
5.9
150
Features by Category
Channel Functionality
8.9
6
8.4
28
Platform Interoperability
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
40
|
Verified
8.1
6
7.6
40
|
Verified
8.3
6
8.3
35
|
Verified
8.3
5
6.2
37
|
Verified
7.7
5
6.6
34
|
Verified
8.7
5
7.7
32
|
Verified
8.3
5
7.6
30
|
Verified
8.0
5
7.4
33
|
Verified
8.3
5
8.1
43
|
Verified
7.2
6
6.9
29
|
Verified
8.3
5
7.9
36
|
Verified
Not enough data
6.8
10
|
Verified
Not enough data
6.4
11
|
Verified
Targeting
8.6
6
7.8
36
|
Verified
8.6
6
8.1
37
|
Verified
9.3
5
8.3
37
|
Verified
9.2
6
7.5
27
|
Verified
Platform
8.6
6
7.3
27
|
Verified
7.8
6
6.7
38
|
Verified
9.2
6
7.5
36
|
Verified
8.3
6
8.0
41
|
Verified
8.9
6
7.6
33
|
Verified
8.1
6
6.8
35
|
Verified
9.2
6
7.2
29
|
Verified
8.6
6
7.9
29
|
Verified
8.9
6
6.9
32
|
Verified
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.4
17
Campaign Management
9.2
6
8.0
40
|
Verified
8.1
6
7.6
40
|
Verified
8.3
6
8.3
35
|
Verified
8.3
5
6.2
37
|
Verified
7.7
5
6.6
34
|
Verified
8.7
5
7.7
32
|
Verified
8.3
5
7.6
30
|
Verified
8.0
5
7.4
33
|
Verified
8.3
5
8.1
43
|
Verified
7.2
6
6.9
29
|
Verified
8.3
5
7.9
36
|
Verified
Not enough data
6.8
10
|
Verified
Not enough data
6.4
11
|
Verified
Targeting
8.6
6
7.8
36
|
Verified
8.6
6
8.1
37
|
Verified
9.3
5
8.3
37
|
Verified
9.2
6
7.5
27
|
Verified
Mobile
Not enough data
8.1
13
Not enough data
6.8
10
|
Verified
Not enough data
6.4
11
|
Verified
Platform
8.6
6
7.3
27
|
Verified
7.8
6
6.7
38
|
Verified
9.2
6
7.5
36
|
Verified
8.3
6
8.0
41
|
Verified
8.9
6
7.6
33
|
Verified
8.1
6
6.8
35
|
Verified
9.2
6
7.2
29
|
Verified
8.6
6
7.9
29
|
Verified
8.9
6
6.9
32
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.3
18
Campaign Management
9.2
6
8.0
40
|
Verified
8.1
6
7.6
40
|
Verified
8.3
6
8.3
35
|
Verified
8.3
5
6.2
37
|
Verified
7.7
5
6.6
34
|
Verified
8.7
5
7.7
32
|
Verified
8.3
5
7.6
30
|
Verified
8.0
5
7.4
33
|
Verified
8.3
5
8.1
43
|
Verified
7.2
6
6.9
29
|
Verified
8.3
5
7.9
36
|
Verified
Not enough data
6.8
10
|
Verified
Not enough data
6.4
11
|
Verified
Targeting
8.6
6
7.8
36
|
Verified
8.6
6
8.1
37
|
Verified
9.3
5
8.3
37
|
Verified
9.2
6
7.5
27
|
Verified
Platform
8.6
6
7.3
27
|
Verified
7.8
6
6.7
38
|
Verified
9.2
6
7.5
36
|
Verified
8.3
6
8.0
41
|
Verified
8.9
6
7.6
33
|
Verified
8.1
6
6.8
35
|
Verified
9.2
6
7.2
29
|
Verified
8.6
6
7.9
29
|
Verified
8.9
6
6.9
32
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
40
|
Verified
8.1
6
7.6
40
|
Verified
8.3
6
8.3
35
|
Verified
8.3
5
6.2
37
|
Verified
7.7
5
6.6
34
|
Verified
8.7
5
7.7
32
|
Verified
8.3
5
7.6
30
|
Verified
8.0
5
7.4
33
|
Verified
8.3
5
8.1
43
|
Verified
7.2
6
6.9
29
|
Verified
8.3
5
7.9
36
|
Verified
Not enough data
6.8
10
|
Verified
Not enough data
6.4
11
|
Verified
Targeting
8.6
6
7.8
36
|
Verified
8.6
6
8.1
37
|
Verified
9.3
5
8.3
37
|
Verified
9.2
6
7.5
27
|
Verified
Demand Side Platforms
Not enough data
7.3
11
|
Verified
Not enough data
6.2
7
|
Verified
Not enough data
7.4
7
|
Verified
Platform
8.6
6
7.3
27
|
Verified
7.8
6
6.7
38
|
Verified
9.2
6
7.5
36
|
Verified
8.3
6
8.0
41
|
Verified
8.9
6
7.6
33
|
Verified
8.1
6
6.8
35
|
Verified
9.2
6
7.2
29
|
Verified
8.6
6
7.9
29
|
Verified
8.9
6
6.9
32
|
Verified
Categories
Categories
Shared Categories
Amazon Display Ads and Yahoo AdTech DSP are categorized as Display Advertising
Unique Categories
Amazon Display Ads has no unique categories
Yahoo AdTech DSP is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Amazon Display Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Information Technology and Services
9.8%
Consumer Goods
9.8%
Telecommunications
4.9%
Leisure, Travel & Tourism
4.9%
Other
56.1%
Marketing and Advertising
45.0%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.8%
Most Helpful Reviews
Amazon Display Ads
Most Helpful Favorable Review
James C.
Verified User in Financial Services
very powerful platform for utilizing the Amazon platform and beyond
Most Helpful Critical Review
Jennifer L.
Verified User in Publishing
Lack luster results. I didn't as much of a difference in my sales as expected. I think the se;ection of key words could be better. More guidance with the wording of the ad might be bennefical.
Yahoo AdTech DSP
Most Helpful Favorable Review
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Most Helpful Critical Review
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
James C.
Verified User in Financial Services
very powerful platform for utilizing the Amazon platform and beyond
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Jennifer L.
Verified User in Publishing
Lack luster results. I didn't as much of a difference in my sales as expected. I think the se;ection of key words could be better. More guidance with the wording of the ad might be bennefical.
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Alternatives
Discussions
Amazon Display Ads has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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