Introducing G2.ai, the future of software buying.Try now
Compare Airship and Iterable 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Inflection.io
Visit Website
At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Airship
Star Rating
(82)4.0 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AirshipIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with ratings of 9.0, while Airship's ratings in these areas are not as high, indicating a stronger focus on mobile push notifications.
- Reviewers mention that Iterable's "Quality of Support" is rated at 8.9, significantly higher than Airship's 7.9, suggesting that users find Iterable more responsive and helpful when issues arise.
- G2 users highlight Iterable's superior "Triggered Emails" and "Triggered Messages" features, both rated at 9.1, which allow for more effective customer engagement compared to Airship's lower ratings in similar functionalities.
- Users on G2 report that Iterable's "Segmentation" capabilities are rated at 8.6, providing more robust options for targeting specific audiences, while Airship's segmentation features are rated lower at 7.6, indicating less flexibility in audience targeting.
- Reviewers say that Iterable's "A/B Testing" functionality is rated at 8.8, which is a strong point for optimizing campaigns, whereas Airship's A/B Testing is rated significantly lower at 6.4, suggesting less effectiveness in this area.
- Users report that Iterable's "Integrations" score of 7.8 is higher than Airship's 7.0, indicating that Iterable offers a broader range of integration options, which can be crucial for businesses looking to connect various tools and platforms seamlessly.
Pricing
Entry-Level Pricing
Airship
No pricing availableIterable
No pricing availableFree Trial
Airship
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.1
73
8.5
610
Ease of Use
7.8
74
8.4
623
Ease of Setup
7.1
29
7.7
312
Ease of Admin
7.4
29
8.4
231
Quality of Support
7.8
70
8.8
594
Has the product been a good partner in doing business?
7.7
28
9.0
233
Product Direction (% positive)
8.7
72
9.1
603
Features by Category
Email Marketing
Not enough data
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Campaign Management
Not enough data
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Social
Not enough data
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Reporting & Analytics
Not enough data
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
Not enough data
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Campaigns
7.7
47
8.3
156
8.6
50
8.7
157
7.1
47
8.0
141
7.6
46
8.7
165
8.2
50
8.5
162
Analytics
7.0
50
7.8
166
6.9
48
7.4
158
Optimization
6.4
46
8.2
162
7.5
48
8.5
163
7.7
44
7.6
131
7.0
45
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Feature Not Available
7.3
123
|
Verified
7.2
32
|
Verified
7.7
168
|
Verified
7.0
26
6.4
110
|
Verified
8.2
25
6.9
137
|
Verified
Campaigns
6.9
33
7.0
112
9.0
36
|
Verified
8.3
143
|
Verified
7.0
27
|
Verified
7.7
122
|
Verified
6.7
26
6.0
100
|
Verified
7.3
22
9.2
163
|
Verified
8.6
26
9.1
161
|
Verified
Engagement
7.1
26
7.0
107
|
Verified
Platform
7.4
32
8.1
139
|
Verified
Feature Not Available
7.7
124
7.6
31
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airship and Iterable are categorized as Mobile Marketing and Push Notification
Unique Categories
Airship has no unique categories
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Airship
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
8.6%
Marketing and Advertising
7.4%
Computer Software
7.4%
Retail
6.2%
Leisure, Travel & Tourism
6.2%
Other
64.2%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Discussions
Airship has no discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
