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Compare Ahrefs and Pendo 
Featured Products
At a Glance
Market Segments
Small-Business (63.5% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Starting at $29.00
Free
Ahrefs
Star Rating
(630)4.5 out of 5
Market Segments
Small-Business (63.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansPendo
Star Rating
(1,555)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while Ahrefs excels in SEO tools with features like Site Explorer and Keyword Explorer, Pendo shines in user engagement analytics, particularly with its robust Custom Event Tracking capabilities that allow for detailed user behavior insights.
- Reviewers mention that Ahrefs has a higher Ease of Setup score (8.9) compared to Pendo (7.9), indicating that users find Ahrefs easier to implement and start using effectively right away.
- G2 users highlight that Pendo's Quality of Support (8.5) is slightly better than Ahrefs (8.3), with many reviewers praising Pendo's responsive customer service and comprehensive onboarding resources.
- Users on G2 report that Pendo outperforms Ahrefs in Engagement scores (8.7 vs. 6.3), with features like in-app messaging and user feedback tools that help businesses maintain a strong connection with their users.
- Reviewers say that while Ahrefs provides solid reporting features, Pendo's Real-Time Reporting (8.4) and Retroactive Reporting (8.7) capabilities are particularly noted for their effectiveness in tracking user interactions over time.
- Users mention that Ahrefs has a strong focus on SEO and backlink analysis, but Pendo's emphasis on user data and analytics, particularly with its User Data score (8.7), makes it a better choice for companies looking to enhance user experience and retention.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Ahrefs
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
9.0
497
8.5
1,191
Ease of Use
8.8
503
8.2
1,205
Ease of Setup
8.9
240
7.9
564
Ease of Admin
8.8
183
8.5
555
Quality of Support
8.3
415
8.5
1,041
Has the product been a good partner in doing business?
8.7
176
8.9
531
Product Direction (% positive)
8.9
472
8.5
1,106
Features by Category
Metrics
Not enough data
8.7
454
Not enough data
8.7
472
Not enough data
8.4
420
Not enough data
8.8
465
Not enough data
8.5
422
Not enough data
8.2
395
Not enough data
8.2
359
Not enough data
8.2
335
Not enough data
8.3
395
Reporting
Not enough data
8.4
463
Not enough data
8.5
427
Not enough data
8.7
437
Not enough data
8.7
467
Not enough data
7.8
262
Not enough data
8.1
285
Not enough data
8.2
449
Other
Not enough data
8.7
438
Not enough data
8.0
307
Not enough data
7.5
263
Not enough data
7.9
272
Not enough data
7.3
197
Not enough data
8.5
340
Not enough data
8.2
298
Agentic AI - Digital Analytics
Not enough data
6.4
12
Not enough data
6.5
14
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
8.1
376
Not enough data
8.0
297
Not enough data
8.8
422
Not enough data
8.5
454
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
7.9
110
Not enough data
8.6
137
Not enough data
8.0
104
Tracking & Reporting
Not enough data
8.5
126
Not enough data
8.5
132
Not enough data
8.3
109
Not enough data
8.5
142
Not enough data
8.6
134
Not enough data
8.7
138
Metrics
Not enough data
8.8
84
Not enough data
8.4
65
Not enough data
8.4
73
Not enough data
8.3
70
Not enough data
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
591
Not enough data
8.2
504
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
403
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
5
Not enough data
10.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Platform Basics
8.4
98
Not enough data
8.3
105
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.3
198
Not enough data
8.7
186
Not enough data
8.7
182
Not enough data
8.5
182
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.7
17
Not enough data
SEO Content & Rankings
9.1
393
Not enough data
8.8
384
Not enough data
8.5
362
Not enough data
7.8
183
Not enough data
8.2
171
Not enough data
SEO Reporting
9.0
383
Not enough data
8.2
203
Not enough data
7.8
186
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
84
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
93
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
84
Not enough data
8.4
65
Not enough data
8.4
73
Not enough data
8.3
70
Not enough data
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Ahrefs and Pendo share no categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
12.1%
Information Technology and Services
9.3%
Internet
7.5%
Financial Services
2.5%
Other
31.4%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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