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Affinity
Affinity
(66)
4.4 out of 5
Affinity
By Affinity, Inc.
Pipedrive
Pipedrive
(2,298)
4.3 out of 5
Pipedrive
By Pipedrive
At a Glance
Affinity
Affinity
Star Rating
(66)4.4 out of 5
Market Segments
Small-Business (76.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Affinity
Pipedrive
Pipedrive
Star Rating
(2,298)4.3 out of 5
Market Segments
Small-Business (70.3% of reviews)
Information
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 5 pricing plans
Featured Products
Onpipeline
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Onpipeline
(3)
Venture Capital Management
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TaskSuite
Sponsored
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TaskSuite
(3)
Venture Capital Management
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Attio
Sponsored
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Attio
(16)
Venture Capital Management
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Affinity vs Pipedrive

When assessing the two solutions, reviewers found Pipedrive easier to use, set up, and administer. Reviewers also preferred doing business with Pipedrive overall.

  • Affinity and Pipedrive both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Affinity over Pipedrive.
Pricing
Entry-Level Pricing
Affinity
No pricing available
Pipedrive
Essential
$24.00
1 Seats Per Month
Browse all 5 pricing plans
Free Trial
Affinity
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.4
2,015
Ease of Use
8.6
47
8.8
2,044
Ease of Setup
7.9
18
8.7
1,091
Ease of Admin
7.6
19
8.6
815
Quality of Support
8.9
46
8.3
1,743
Has the product been a good partner in doing business?
8.2
19
8.7
787
Product Direction (% positive)
9.2
44
8.7
1,982
Features by Category
CRMHide 36 FeaturesShow 36 Features
Not enough data
8.0
36,291
Sales Force Automation
Not enough data
8.5
1608
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
1645
|
Verified
Not enough data
8.6
1656
|
Verified
Not enough data
7.7
1233
|
Verified
Not enough data
8.3
717
|
Verified
Not enough data
7.6
1241
|
Verified
Not enough data
7.7
1197
Not enough data
7.8
1301
Marketing Automation
Not enough data
7.4
1133
|
Verified
Not enough data
7.5
1124
|
Verified
Not enough data
8.5
1451
|
Verified
Not enough data
7.5
1088
|
Verified
Customer Support
Not enough data
7.9
646
Not enough data
7.8
627
Not enough data
8.0
653
Not enough data
7.5
1122
Not enough data
7.7
605
Reporting & Analytics
Not enough data
7.9
1491
|
Verified
Not enough data
8.3
1579
|
Verified
Not enough data
7.8
1363
|
Verified
Mobile & Social
Not enough data
7.6
1080
|
Verified
Not enough data
7.4
1036
|
Verified
Not enough data
8.0
1240
|
Verified
Platform
Not enough data
8.2
960
|
Verified
Not enough data
8.2
947
Not enough data
8.4
984
|
Verified
Not enough data
8.2
808
|
Verified
Not enough data
7.3
706
|
Verified
Not enough data
7.9
812
Not enough data
8.7
957
|
Verified
Not enough data
7.8
775
Integration
Not enough data
8.1
897
|
Verified
Not enough data
8.0
835
|
Verified
Not enough data
7.9
774
|
Verified
Generative AI
Not enough data
Feature Not Available
Email MarketingHide 22 FeaturesShow 22 Features
Not enough data
8.0
2,690
Email Marketing
Not enough data
8.1
140
Not enough data
8.1
141
Not enough data
7.6
136
Not enough data
8.2
139
Not enough data
8.2
141
Not enough data
7.9
138
Not enough data
7.7
135
Not enough data
8.3
137
Not enough data
7.6
131
Reporting & Analytics
Not enough data
7.5
128
Not enough data
8.2
137
Platform
Not enough data
8.5
138
Not enough data
8.1
130
Not enough data
8.5
138
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.2
133
Not enough data
7.8
132
Not enough data
8.0
132
Not enough data
8.3
132
Not enough data
7.4
126
Not enough data
7.5
126
Venture Capital ManagementHide 7 FeaturesShow 7 Features
7.5
66
Not enough data
Investment Management
8.0
10
Not enough data
7.5
10
Not enough data
7.9
12
Not enough data
5.2
7
Not enough data
Fund Management
8.7
13
Not enough data
7.9
8
Not enough data
7.5
6
Not enough data
Online Form BuilderHide 9 FeaturesShow 9 Features
Not enough data
7.5
418
Customization
Not enough data
8.3
49
Not enough data
7.6
45
Not enough data
7.1
44
Not enough data
7.5
49
Additional Functionality
Not enough data
8.0
46
Not enough data
6.4
44
Not enough data
7.9
51
Not enough data
6.9
44
Not enough data
7.4
46
Sales AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.9
3,257
Data Sourcing
Not enough data
7.8
251
Not enough data
8.0
252
Not enough data
7.9
252
Not enough data
8.3
256
Not enough data
7.8
247
Predictive Analytics
Not enough data
7.7
250
Not enough data
7.7
252
Not enough data
7.2
235
Not enough data
7.7
246
Sales Management
Not enough data
8.6
262
Not enough data
7.5
242
Not enough data
8.2
250
Not enough data
8.7
262
Email TrackingHide 9 FeaturesShow 9 Features
Not enough data
8.0
1,144
Analytics
Not enough data
7.7
141
Not enough data
8.1
143
Not enough data
7.8
137
Customizations
Not enough data
8.0
146
Not enough data
8.2
139
Not enough data
8.3
150
Not enough data
7.9
145
Not enough data
8.3
143
Generative AI
Not enough data
Feature Not Available
Sales Performance ManagementHide 11 FeaturesShow 11 Features
Not enough data
7.5
2,343
Incentives
Not enough data
6.8
226
Not enough data
7.4
232
Not enough data
Feature Not Available
Not enough data
7.0
228
Personalization
Not enough data
7.6
242
Not enough data
7.6
236
Not enough data
8.1
251
Not enough data
7.8
240
Administrative
Not enough data
7.6
235
Not enough data
7.6
231
Not enough data
7.3
222
Financial Services CRMHide 20 FeaturesShow 20 Features
6.1
93
Not enough data
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.4
6
Not enough data
6.3
5
Not enough data
4.0
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity
Affinity
Pipedrive
Pipedrive
Affinity and Pipedrive share no categories
Unique Categories
Affinity
Affinity is categorized as Venture Capital Management and Financial Services CRM
Pipedrive
Reviews
Reviewers' Company Size
Affinity
Affinity
Small-Business(50 or fewer emp.)
76.7%
Mid-Market(51-1000 emp.)
20.0%
Enterprise(> 1000 emp.)
3.3%
Pipedrive
Pipedrive
Small-Business(50 or fewer emp.)
70.3%
Mid-Market(51-1000 emp.)
24.3%
Enterprise(> 1000 emp.)
5.4%
Reviewers' Industry
Affinity
Affinity
Venture Capital & Private Equity
51.7%
Financial Services
11.7%
Computer Software
10.0%
Investment Management
3.3%
Investment Banking
3.3%
Other
20.0%
Pipedrive
Pipedrive
Computer Software
11.3%
Information Technology and Services
11.1%
Marketing and Advertising
10.7%
Financial Services
4.3%
Internet
3.7%
Other
59.0%
Most Helpful Reviews
Affinity
Affinity
Most Helpful Favorable Review
HA
Hari A.
Verified User in Computer Software

Affinity is extremely powerful for tracking relationships - giving you reminders to reply to or chase emails, tracking the frequency of meetings or calls, and surfacing who might be able to introduce you to potential business leads. It has the potential...

Most Helpful Critical Review
Trevor H.
TH
Trevor H.
Verified User in Management Consulting

EVERYTHING can be inputted as a free text option and sales teams often have free reign in filling fields. This makes it absolutely impossible to generate any substantial reporting, let alone have normalised data void of simple spelling errors.

Pipedrive
Pipedrive
Most Helpful Favorable Review
Jono C.
JC
Jono C.
Verified User in Information Technology and Services

Before Pipedrive, we used a spreadsheet to track all our sales leads. It was headache inducing and non effective. We discovered our spreadsheet method was like attempting a lunar voyage with an origami spaceship. Then we found Pipedrive. Seriously, this...

Most Helpful Critical Review
Verified User
G
Verified User in Entertainment

The outages and bugs have increased TREMENDOUSLY in the last year. We have been using the tool for 3 years. Ever since the company was bought by private equity, it seems like the outages and bugs are way more numerous. At this point it seems almost weekly...

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Pipedrive
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Discussions
Affinity
Affinity Discussions
Monty the Mongoose crying
Affinity has no discussions with answers
See all discussions
Pipedrive
Pipedrive Discussions
What is the best way to use email marketing with Pipedrive?
3 comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
How do I move deals between stages with any email marketers?
2 comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 comments
Priyanka R.
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
See all discussions
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Ask Pipedrive a QuestionContact Pipedrive

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Affinity
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