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Compare AdRoll and Bïrch (ex. Revealbot) 
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $49.00 Per Month
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBïrch (ex. Revealbot)
Star Rating
(19)4.6 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with users highlighting that "Adroll Customer Care tops all companies that provide support to our company." This strong support network can be a significant advantage for businesses needing assistance with their advertising campaigns.
- Users say that Bïrch (ex. Revealbot) offers impressive automation features that save time and enhance efficiency. One user mentioned, "The automation rules save me so much time and help me get better results without having to constantly check and adjust things manually," making it a great choice for those looking to streamline their ad management.
- Reviewers mention that AdRoll's user-friendly interface makes it easy to create dynamic ads, with one user praising the inbuilt ad maker as "very easy to use and understand." This simplicity can be particularly beneficial for small businesses or those new to digital advertising.
- According to verified reviews, Bïrch (ex. Revealbot) shines in its ability to manage ads across multiple platforms efficiently. Users appreciate having "a central place to manage them all," which can be a game-changer for marketers handling diverse campaigns.
- G2 reviewers highlight that AdRoll's retargeting capabilities are "top tier," allowing users to effectively re-engage potential customers. This feature is crucial for businesses aiming to maximize their advertising ROI by targeting users who have previously interacted with their brand.
- Users report that while Bïrch (ex. Revealbot) has a higher ease of setup score, AdRoll still provides a solid experience, with users noting that the platform is "easy to use and to see everything." This balance between ease of use and setup can cater to different user preferences and technical abilities.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Bïrch (ex. Revealbot)
Essential
Starting at $49.00
Per Month
All the core features in one plan: ideal for small businesses and creative teams. Advertising is easier and more cost-effective than ever.
- Workspaces with Overview
- Smart rules
- Post boosting
Free Trial
AdRoll
Free Trial is available
Bïrch (ex. Revealbot)
Free Trial is available
Ratings
Meets Requirements
8.2
584
8.7
19
Ease of Use
8.3
589
8.9
19
Ease of Setup
8.2
373
9.5
11
Ease of Admin
8.1
336
10.0
6
Quality of Support
8.0
558
9.4
18
Has the product been a good partner in doing business?
8.1
335
9.8
7
Product Direction (% positive)
7.2
574
9.3
16
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
7.9
8
7.6
427
8.5
9
8.1
430
8.3
7
7.0
373
7.7
8
7.7
367
7.8
9
7.8
356
7.9
7
7.7
313
7.5
6
7.7
359
8.1
7
8.1
399
7.9
8
7.5
376
7.7
8
7.5
331
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
406
7.4
7
8.7
430
7.2
6
8.0
372
7.2
6
7.7
338
7.2
6
Platform
7.7
284
7.4
7
7.2
333
6.7
6
8.0
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.4
325
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
7.9
8
7.6
427
8.5
9
8.1
430
8.3
7
7.0
373
7.7
8
7.7
367
7.8
9
7.8
356
7.9
7
7.7
313
7.5
6
7.7
359
8.1
7
8.1
399
7.9
8
7.5
376
7.7
8
7.5
331
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
406
7.4
7
8.7
430
7.2
6
8.0
372
7.2
6
7.7
338
7.2
6
Mobile
7.8
169
Not enough data
7.7
212
8.3
6
7.8
210
8.3
7
Platform
7.7
284
7.4
7
7.2
333
6.7
6
8.0
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.4
325
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
7.9
8
7.6
427
8.5
9
8.1
430
8.3
7
7.0
373
7.7
8
7.7
367
7.8
9
7.8
356
7.9
7
7.7
313
7.5
6
7.7
359
8.1
7
8.1
399
7.9
8
7.5
376
7.7
8
7.5
331
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
406
7.4
7
8.7
430
7.2
6
8.0
372
7.2
6
7.7
338
7.2
6
Platform
7.7
284
7.4
7
7.2
333
6.7
6
8.0
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.4
325
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform Interoperability
8.0(won by 0.2)
35
7.8
6
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 0.1)
221
7.9
7
Campaign Management
8.0(won by 0.1)
438
7.9
8
7.6
427
8.5(won by 0.9)
9
8.1
430
8.3(won by 0.2)
7
7.0
373
7.7(won by 0.7)
8
7.7
367
7.8(won by 0.1)
9
7.8
356
7.9(won by 0.1)
7
7.7(won by 0.2)
313
7.5
6
7.7
359
8.1(won by 0.4)
7
8.1(won by 0.2)
399
7.9
8
7.5
376
7.7(won by 0.2)
8
7.5
331
8.1(won by 0.6)
7
7.7
212
8.3(won by 0.6)
6
7.8
210
8.3(won by 0.5)
7
Targeting
7.9(won by 0.5)
406
7.4
7
8.7(won by 1.5)
430
7.2
6
8.0(won by 0.8)
372
7.2
6
7.7(won by 0.5)
338
7.2
6
Platform
7.7(won by 0.3)
284
7.4
7
7.2(won by 0.5)
333
6.7
6
8.0(won by 0.2)
368
7.8
6
8.1(tied score)
404
8.1(tied score)
7
7.8(won by 0.3)
314
7.5
6
7.4
325
8.3(won by 0.9)
6
7.5
321
8.3(won by 0.8)
6
7.8
267
8.0(won by 0.2)
5
7.6
333
8.3(won by 0.7)
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
7.9
8
7.6
427
8.5
9
8.1
430
8.3
7
7.0
373
7.7
8
7.7
367
7.8
9
7.8
356
7.9
7
7.7
313
7.5
6
7.7
359
8.1
7
8.1
399
7.9
8
7.5
376
7.7
8
7.5
331
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
406
7.4
7
8.7
430
7.2
6
8.0
372
7.2
6
7.7
338
7.2
6
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.4
7
7.2
333
6.7
6
8.0
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.4
325
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Bïrch (ex. Revealbot) are categorized as Social Media Advertising
Unique Categories
Bïrch (ex. Revealbot) has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bïrch (ex. Revealbot)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
52.6%
Information Technology and Services
26.3%
Retail
5.3%
Computer Networking
5.3%
Business Supplies and Equipment
5.3%
Other
5.3%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What is Revealbot used for?
1 Comment
Official Response from Bïrch (ex. Revealbot)
Revealbot is a tool that would help you:
1- automate ad management on Facebook, Google, Snapchat, and Tiktok - start/pause, change bid/budget, extend the...Read more
Bïrch (ex. Revealbot) has no more discussions with answers
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