Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and MediaMath by Infillion 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(696)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMediaMath by Infillion
Star Rating
(126)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to MediaMath by Infillion. Users appreciate the platform's intuitive ad creation tools, highlighting how easy it is to generate dynamic ads and request custom artwork tailored to their needs.
- Users say that AdRoll's customer support is top-notch, with many praising the responsiveness and effectiveness of their service. One reviewer noted, "Adroll Customer Care tops all companies that provide support," indicating a strong commitment to user assistance.
- Reviewers mention that MediaMath by Infillion offers impressive flexibility and transparency in campaign management. Users value the platform's accurate cost visibility and detailed reporting on media spend, which helps them maintain control over their advertising budgets.
- According to verified reviews, AdRoll shines in its ease of use, with users frequently noting the platform's straightforward interface. One user remarked that the platform is "very easy to use and understand," making it accessible for businesses of all sizes.
- G2 reviewers highlight MediaMath's strength in cross-channel advertising capabilities, allowing advertisers to reach their target audience across multiple screens. Users appreciate the platform's ability to integrate campaigns effectively, enhancing reach and frequency.
- Users report that while both platforms have strong features, AdRoll's retargeting capabilities are particularly noteworthy, with one user stating they are "top tier!" This suggests that AdRoll may be a better fit for businesses focused on retargeting strategies.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
MediaMath by Infillion
No pricing availableFree Trial
AdRoll
Free Trial is available
MediaMath by Infillion
No trial information availableRatings
Meets Requirements
8.2
585
7.7
110
Ease of Use
8.3
590
7.5
108
Ease of Setup
8.2
374
7.5
55
Ease of Admin
8.1
336
7.7
49
Quality of Support
8.0
559
8.0
110
Has the product been a good partner in doing business?
8.1
335
8.2
56
Product Direction (% positive)
7.2
575
8.1
108
Features by Category
Channel Functionality
8.2
400
8.2
79
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
439
7.9
93
|
Verified
7.6
428
7.8
95
|
Verified
8.1
430
8.2
83
7.0
373
6.7
83
|
Verified
7.7
367
7.1
77
|
Verified
7.8
356
7.6
75
7.7
313
7.3
74
7.7
359
8.0
83
8.1
399
8.0
94
|
Verified
7.5
376
7.3
83
|
Verified
7.5
331
7.1
64
|
Verified
7.7
212
7.4
26
7.8
210
7.2
27
Targeting
7.9
407
8.3
95
|
Verified
8.7
431
8.5
91
|
Verified
8.0
372
8.1
90
|
Verified
7.7
338
7.9
76
Platform
7.7
284
7.3
68
|
Verified
7.2
333
7.2
84
|
Verified
8.0
368
8.0
82
|
Verified
8.1
404
7.6
91
|
Verified
7.8
314
7.6
75
|
Verified
7.4
325
7.1
75
|
Verified
7.5
321
7.0
75
|
Verified
7.8
267
7.7
57
|
Verified
7.6
333
6.9
75
|
Verified
Data Integration
Not enough data
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Platform
Not enough data
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.3
43
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
439
7.9
93
|
Verified
7.6
428
7.8
95
|
Verified
8.1
430
8.2
83
7.0
373
6.7
83
|
Verified
7.7
367
7.1
77
|
Verified
7.8
356
7.6
75
7.7
313
7.3
74
7.7
359
8.0
83
8.1
399
8.0
94
|
Verified
7.5
376
7.3
83
|
Verified
7.5
331
7.1
64
|
Verified
7.7
212
7.4
26
7.8
210
7.2
27
Targeting
7.9
407
8.3
95
|
Verified
8.7
431
8.5
91
|
Verified
8.0
372
8.1
90
|
Verified
7.7
338
7.9
76
Mobile
7.8
169
7.1
40
7.7
212
7.4
26
7.8
210
7.2
27
Platform
7.7
284
7.3
68
|
Verified
7.2
333
7.2
84
|
Verified
8.0
368
8.0
82
|
Verified
8.1
404
7.6
91
|
Verified
7.8
314
7.6
75
|
Verified
7.4
325
7.1
75
|
Verified
7.5
321
7.0
75
|
Verified
7.8
267
7.7
57
|
Verified
7.6
333
6.9
75
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
7.4
38
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
439
7.9
93
|
Verified
7.6
428
7.8
95
|
Verified
8.1
430
8.2
83
7.0
373
6.7
83
|
Verified
7.7
367
7.1
77
|
Verified
7.8
356
7.6
75
7.7
313
7.3
74
7.7
359
8.0
83
8.1
399
8.0
94
|
Verified
7.5
376
7.3
83
|
Verified
7.5
331
7.1
64
|
Verified
7.7
212
7.4
26
7.8
210
7.2
27
Targeting
7.9
407
8.3
95
|
Verified
8.7
431
8.5
91
|
Verified
8.0
372
8.1
90
|
Verified
7.7
338
7.9
76
Platform
7.7
284
7.3
68
|
Verified
7.2
333
7.2
84
|
Verified
8.0
368
8.0
82
|
Verified
8.1
404
7.6
91
|
Verified
7.8
314
7.6
75
|
Verified
7.4
325
7.1
75
|
Verified
7.5
321
7.0
75
|
Verified
7.8
267
7.7
57
|
Verified
7.6
333
6.9
75
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0(won by 0.1)
439
7.9
93
|
Verified
7.6
428
7.8(won by 0.2)
95
|
Verified
8.1
430
8.2(won by 0.1)
83
7.0(won by 0.3)
373
6.7
83
|
Verified
7.7(won by 0.6)
367
7.1
77
|
Verified
7.8(won by 0.2)
356
7.6
75
7.7(won by 0.4)
313
7.3
74
7.7
359
8.0(won by 0.3)
83
8.1(won by 0.1)
399
8.0
94
|
Verified
7.5(won by 0.2)
376
7.3
83
|
Verified
7.5(won by 0.4)
331
7.1
64
|
Verified
7.7(won by 0.3)
212
7.4
26
7.8(won by 0.6)
210
7.2
27
Targeting
7.9
407
8.3(won by 0.4)
95
|
Verified
8.7(won by 0.2)
431
8.5
91
|
Verified
8.0
372
8.1(won by 0.1)
90
|
Verified
7.7
338
7.9(won by 0.2)
76
Platform
7.7(won by 0.4)
284
7.3
68
|
Verified
7.2(tied score)
333
7.2(tied score)
84
|
Verified
8.0(tied score)
368
8.0(tied score)
82
|
Verified
8.1(won by 0.5)
404
7.6
91
|
Verified
7.8(won by 0.2)
314
7.6
75
|
Verified
7.4(won by 0.3)
325
7.1
75
|
Verified
7.5(won by 0.5)
321
7.0
75
|
Verified
7.8(won by 0.1)
267
7.7
57
|
Verified
7.6(won by 0.7)
333
6.9
75
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
439
7.9
93
|
Verified
7.6
428
7.8
95
|
Verified
8.1
430
8.2
83
7.0
373
6.7
83
|
Verified
7.7
367
7.1
77
|
Verified
7.8
356
7.6
75
7.7
313
7.3
74
7.7
359
8.0
83
8.1
399
8.0
94
|
Verified
7.5
376
7.3
83
|
Verified
7.5
331
7.1
64
|
Verified
7.7
212
7.4
26
7.8
210
7.2
27
Targeting
7.9
407
8.3
95
|
Verified
8.7
431
8.5
91
|
Verified
8.0
372
8.1
90
|
Verified
7.7
338
7.9
76
Demand Side Platforms
8.3
5
8.2
57
|
Verified
8.3
5
6.9
58
|
Verified
8.3
5
6.9
43
|
Verified
Platform
7.7
284
7.3
68
|
Verified
7.2
333
7.2
84
|
Verified
8.0
368
8.0
82
|
Verified
8.1
404
7.6
91
|
Verified
7.8
314
7.6
75
|
Verified
7.4
325
7.1
75
|
Verified
7.5
321
7.0
75
|
Verified
7.8
267
7.7
57
|
Verified
7.6
333
6.9
75
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and MediaMath by Infillion are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, and Native Advertising
MediaMath by Infillion is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.8%
Apparel & Fashion
4.5%
Information Technology and Services
4.3%
Other
52.2%
Marketing and Advertising
64.1%
Internet
16.2%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.5%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
MediaMath by Infillion has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
