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Compare AdRoll and Marin Software 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, reflected in its higher overall G2 Score compared to Marin Software. Users appreciate AdRoll's intuitive interface, which makes creating dynamic ads straightforward and efficient, enhancing their advertising experience.
- Users say that Marin Software offers robust features for campaign management, particularly in bid management and customization options. Reviewers highlight its excellent user interface, which facilitates the creation and diversification of marketing components, making it a strong choice for those focused on detailed campaign strategies.
- According to verified reviews, AdRoll stands out for its exceptional customer support, with many users praising the responsiveness and helpfulness of their support team. This level of service is a significant advantage for businesses that require ongoing assistance and guidance.
- Reviewers mention that Marin Software has strong capabilities in custom reporting and user management, which can be particularly beneficial for mid-market companies looking for tailored solutions. Users appreciate the ability to create detailed reports that align with their specific needs.
- G2 reviewers highlight that AdRoll's retargeting capabilities are top-tier, making it a preferred choice for businesses focused on maximizing their ad reach and effectiveness. Users find the platform easy to navigate, which helps streamline their advertising efforts.
- Users report that while Marin Software has a solid feature set, it may face challenges in ease of setup compared to AdRoll. Some users have noted that the initial configuration can be more complex, which might deter those looking for a quick start to their advertising campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Marin Software
No pricing availableFree Trial
AdRoll
Free Trial is available
Marin Software
No trial information availableRatings
Meets Requirements
8.2
582
7.6
419
Ease of Use
8.3
587
7.6
419
Ease of Setup
8.2
371
7.1
246
Ease of Admin
8.1
336
7.8
251
Quality of Support
8.0
556
7.7
412
Has the product been a good partner in doing business?
8.1
335
8.0
250
Product Direction (% positive)
7.2
572
6.9
415
Features by Category
Channel Functionality
8.2
400
7.3
91
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.0
169
7.6
426
8.3
167
8.1
429
7.9
147
7.0
373
8.1
163
7.7
367
8.1
155
7.8
356
Feature Not Available
7.7
313
7.9
95
7.7
359
8.0
114
8.1
399
8.1
142
7.5
375
7.6
144
7.5
331
7.4
89
7.7
212
7.7
47
7.8
210
7.7
52
Targeting
7.9
406
8.0
135
8.7
428
7.9
121
8.0
372
7.6
136
7.7
338
7.6
113
Platform
7.7
284
7.9
131
7.2
333
8.4
152
8.0
368
8.6
154
8.1
404
8.1
155
7.8
314
8.4
136
7.4
325
7.9
143
7.5
321
8.2
140
7.8
267
8.2
112
7.6
333
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.5
87
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.0
169
7.6
426
8.3
167
8.1
429
7.9
147
7.0
373
8.1
163
7.7
367
8.1
155
7.8
356
Feature Not Available
7.7
313
7.9
95
7.7
359
8.0
114
8.1
399
8.1
142
7.5
375
7.6
144
7.5
331
7.4
89
7.7
212
7.7
47
7.8
210
7.7
52
Targeting
7.9
406
8.0
135
8.7
428
7.9
121
8.0
372
7.6
136
7.7
338
7.6
113
Mobile
7.8
169
8.0
91
7.7
212
7.7
47
7.8
210
7.7
52
Platform
7.7
284
7.9
131
7.2
333
8.4
152
8.0
368
8.6
154
8.1
404
8.1
155
7.8
314
8.4
136
7.4
325
7.9
143
7.5
321
8.2
140
7.8
267
8.2
112
7.6
333
8.1
145
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.0
169
7.6
426
8.3
167
8.1
429
7.9
147
7.0
373
8.1
163
7.7
367
8.1
155
7.8
356
Feature Not Available
7.7
313
7.9
95
7.7
359
8.0
114
8.1
399
8.1
142
7.5
375
7.6
144
7.5
331
7.4
89
7.7
212
7.7
47
7.8
210
7.7
52
Targeting
7.9
406
8.0
135
8.7
428
7.9
121
8.0
372
7.6
136
7.7
338
7.6
113
Platform
7.7
284
7.9
131
7.2
333
8.4
152
8.0
368
8.6
154
8.1
404
8.1
155
7.8
314
8.4
136
7.4
325
7.9
143
7.5
321
8.2
140
7.8
267
8.2
112
7.6
333
8.1
145
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 1.0)
221
7.0
68
Campaign Management
8.0(tied score)
437
8.0(tied score)
169
7.6
426
8.3(won by 0.7)
167
8.1(won by 0.2)
429
7.9
147
7.0
373
8.1(won by 1.1)
163
7.7
367
8.1(won by 0.4)
155
7.8(won by default)
356
Feature Not Available
7.7
313
7.9(won by 0.2)
95
7.7
359
8.0(won by 0.3)
114
8.1(tied score)
399
8.1(tied score)
142
7.5
375
7.6(won by 0.1)
144
7.5(won by 0.1)
331
7.4
89
7.7(tied score)
212
7.7(tied score)
47
7.8(won by 0.1)
210
7.7
52
Targeting
7.9
406
8.0(won by 0.1)
135
8.7(won by 0.8)
428
7.9
121
8.0(won by 0.4)
372
7.6
136
7.7(won by 0.1)
338
7.6
113
Platform
7.7
284
7.9(won by 0.2)
131
7.2
333
8.4(won by 1.2)
152
8.0
368
8.6(won by 0.6)
154
8.1(tied score)
404
8.1(tied score)
155
7.8
314
8.4(won by 0.6)
136
7.4
325
7.9(won by 0.5)
143
7.5
321
8.2(won by 0.7)
140
7.8
267
8.2(won by 0.4)
112
7.6
333
8.1(won by 0.5)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.0
169
7.6
426
8.3
167
8.1
429
7.9
147
7.0
373
8.1
163
7.7
367
8.1
155
7.8
356
Feature Not Available
7.7
313
7.9
95
7.7
359
8.0
114
8.1
399
8.1
142
7.5
375
7.6
144
7.5
331
7.4
89
7.7
212
7.7
47
7.8
210
7.7
52
Targeting
7.9
406
8.0
135
8.7
428
7.9
121
8.0
372
7.6
136
7.7
338
7.6
113
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.9
131
7.2
333
8.4
152
8.0
368
8.6
154
8.1
404
8.1
155
7.8
314
8.4
136
7.4
325
7.9
143
7.5
321
8.2
140
7.8
267
8.2
112
7.6
333
8.1
145
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Marin Software are categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Video Advertising
Marin Software is categorized as Retail Media Advertising Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Marin Software has no discussions with answers
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