Compare AdRoll and Adobe Advertising Cloud 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (34.7% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansAdobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Email Deliverability Management with a score of 8.5, while Adobe Advertising Cloud falls short in this area, lacking specific features that enhance email performance.
- Reviewers mention that AdRoll's Automated Ad Creation feature, rated at 8.5, significantly streamlines the ad creation process, whereas Adobe Advertising Cloud's similar functionality is rated lower, indicating a less efficient experience.
- G2 users highlight AdRoll's superior Ease of Use with a score of 8.2, contrasting with Adobe Advertising Cloud's lower score of 6.8, suggesting that users find AdRoll more intuitive and user-friendly.
- Users on G2 report that AdRoll's Cross-Device Attribution feature, rated at 8.6, provides better insights into user behavior across devices compared to Adobe Advertising Cloud, which has a lower score of 8.0 in this area.
- Reviewers mention that AdRoll's Campaign Management & Optimization tools, particularly in Budget Execution & Monitoring (8.0), are more robust than those offered by Adobe Advertising Cloud, which has a similar score but lacks some advanced features.
- Users say that AdRoll's Retargeting capabilities, especially in A/B Testing (8.5), are more effective than those of Adobe Advertising Cloud, which has a lower score of 7.8, indicating a more powerful retargeting strategy with AdRoll.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Adobe Advertising Cloud
No pricing availableFree Trial
AdRoll
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
8.2
528
7.6
90
Ease of Use
8.2
533
6.8
88
Ease of Setup
8.2
319
6.2
48
Ease of Admin
8.1
304
7.2
49
Quality of Support
7.9
506
7.5
85
Has the product been a good partner in doing business?
8.0
303
7.7
50
Product Direction (% positive)
7.0
516
7.1
90
Features by Category
Email Marketing
8.1
15
Not enough data
7.6
15
Not enough data
8.0
15
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
8.2
15
Not enough data
7.4
15
Not enough data
7.4
14
Not enough data
8.1
13
Not enough data
Reporting & Analytics
8.2
17
Not enough data
8.1
17
Not enough data
Platform
8.6
24
Not enough data
8.3
16
Not enough data
8.1
25
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
7.6
22
Not enough data
8.9
19
Not enough data
8.0
15
Not enough data
8.0
14
Not enough data
7.2
15
Not enough data
7.6
17
Not enough data
Channel Functionality
8.2
366
7.8
34
Platform Interoperability
7.9
52
8.3
6
Campaign Management
8.0
399
8.1
53
|
Verified
7.6
389
8.2
51
|
Verified
8.1
392
7.6
48
|
Verified
7.0
336
7.8
46
|
Verified
7.7
331
8.0
47
|
Verified
7.8
320
7.7
27
7.7
277
7.7
38
|
Verified
7.7
322
8.1
27
8.1
363
8.0
48
|
Verified
7.5
342
8.0
48
|
Verified
7.5
297
7.5
40
|
Verified
7.8
178
9.0
10
|
Verified
7.9
176
8.8
10
|
Verified
Targeting
7.9
371
8.2
50
|
Verified
8.6
392
7.8
47
|
Verified
8.0
337
7.9
44
|
Verified
7.7
306
7.7
32
Platform
7.7
251
7.8
37
|
Verified
7.3
300
8.2
49
|
Verified
8.1
337
8.0
51
|
Verified
8.0
369
7.5
52
|
Verified
7.9
282
7.9
46
|
Verified
7.5
292
8.2
51
|
Verified
7.5
290
8.0
42
|
Verified
7.8
237
7.9
38
|
Verified
7.7
303
8.0
45
|
Verified
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Retargeting
8.5
130
Not enough data
8.3
161
Not enough data
8.1
149
Not enough data
8.3
170
Not enough data
8.2
159
Not enough data
8.3
159
Not enough data
8.3
142
Not enough data
Attribution Modeling
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Marketing
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Reporting
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
Platform Interoperability
7.5
21
Not enough data
Mobile Functionality
8.0
189
Not enough data
Campaign Management
8.0
399
8.1
53
|
Verified
7.6
389
8.2
51
|
Verified
8.1
392
7.6
48
|
Verified
7.0
336
7.8
46
|
Verified
7.7
331
8.0
47
|
Verified
7.8
320
7.7
27
7.7
277
7.7
38
|
Verified
7.7
322
8.1
27
8.1
363
8.0
48
|
Verified
7.5
342
8.0
48
|
Verified
7.5
297
7.5
40
|
Verified
7.8
178
9.0
10
|
Verified
7.9
176
8.8
10
|
Verified
Targeting
7.9
371
8.2
50
|
Verified
8.6
392
7.8
47
|
Verified
8.0
337
7.9
44
|
Verified
7.7
306
7.7
32
Mobile
7.9
156
Not enough data
7.8
178
9.0
10
|
Verified
7.9
176
8.8
10
|
Verified
Platform
7.7
251
7.8
37
|
Verified
7.3
300
8.2
49
|
Verified
8.1
337
8.0
51
|
Verified
8.0
369
7.5
52
|
Verified
7.9
282
7.9
46
|
Verified
7.5
292
8.2
51
|
Verified
7.5
290
8.0
42
|
Verified
7.8
237
7.9
38
|
Verified
7.7
303
8.0
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Campaign Management
8.0
399
8.1
53
|
Verified
7.6
389
8.2
51
|
Verified
8.1
392
7.6
48
|
Verified
7.0
336
7.8
46
|
Verified
7.7
331
8.0
47
|
Verified
7.8
320
7.7
27
7.7
277
7.7
38
|
Verified
7.7
322
8.1
27
8.1
363
8.0
48
|
Verified
7.5
342
8.0
48
|
Verified
7.5
297
7.5
40
|
Verified
7.8
178
9.0
10
|
Verified
7.9
176
8.8
10
|
Verified
Targeting
7.9
371
8.2
50
|
Verified
8.6
392
7.8
47
|
Verified
8.0
337
7.9
44
|
Verified
7.7
306
7.7
32
Platform
7.7
251
7.8
37
|
Verified
7.3
300
8.2
49
|
Verified
8.1
337
8.0
51
|
Verified
8.0
369
7.5
52
|
Verified
7.9
282
7.9
46
|
Verified
7.5
292
8.2
51
|
Verified
7.5
290
8.0
42
|
Verified
7.8
237
7.9
38
|
Verified
7.7
303
8.0
45
|
Verified
Platform Interoperability
8.1(won by 0.4)
26
7.7
5
Social Functionality
8.0(won by default)
210
Feature Not Available
Campaign Management
8.0
399
8.1(won by 0.1)
53
|
Verified
7.6
389
8.2(won by 0.6)
51
|
Verified
8.1(won by 0.5)
392
7.6
48
|
Verified
7.0
336
7.8(won by 0.8)
46
|
Verified
7.7
331
8.0(won by 0.3)
47
|
Verified
7.8(won by 0.1)
320
7.7
27
7.7(tied score)
277
7.7(tied score)
38
|
Verified
7.7
322
8.1(won by 0.4)
27
8.1(won by 0.1)
363
8.0
48
|
Verified
7.5
342
8.0(won by 0.5)
48
|
Verified
7.5(tied score)
297
7.5(tied score)
40
|
Verified
7.8
178
9.0(won by 1.2)
10
|
Verified
7.9
176
8.8(won by 0.9)
10
|
Verified
Targeting
7.9
371
8.2(won by 0.3)
50
|
Verified
8.6(won by 0.8)
392
7.8
47
|
Verified
8.0(won by 0.1)
337
7.9
44
|
Verified
7.7(tied score)
306
7.7(tied score)
32
Platform
7.7
251
7.8(won by 0.1)
37
|
Verified
7.3
300
8.2(won by 0.9)
49
|
Verified
8.1(won by 0.1)
337
8.0
51
|
Verified
8.0(won by 0.5)
369
7.5
52
|
Verified
7.9(tied score)
282
7.9(tied score)
46
|
Verified
7.5
292
8.2(won by 0.7)
51
|
Verified
7.5
290
8.0(won by 0.5)
42
|
Verified
7.8
237
7.9(won by 0.1)
38
|
Verified
7.7
303
8.0(won by 0.3)
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.0
399
8.1
53
|
Verified
7.6
389
8.2
51
|
Verified
8.1
392
7.6
48
|
Verified
7.0
336
7.8
46
|
Verified
7.7
331
8.0
47
|
Verified
7.8
320
7.7
27
7.7
277
7.7
38
|
Verified
7.7
322
8.1
27
8.1
363
8.0
48
|
Verified
7.5
342
8.0
48
|
Verified
7.5
297
7.5
40
|
Verified
7.8
178
9.0
10
|
Verified
7.9
176
8.8
10
|
Verified
Targeting
7.9
371
8.2
50
|
Verified
8.6
392
7.8
47
|
Verified
8.0
337
7.9
44
|
Verified
7.7
306
7.7
32
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.7
251
7.8
37
|
Verified
7.3
300
8.2
49
|
Verified
8.1
337
8.0
51
|
Verified
8.0
369
7.5
52
|
Verified
7.9
282
7.9
46
|
Verified
7.5
292
8.2
51
|
Verified
7.5
290
8.0
42
|
Verified
7.8
237
7.9
38
|
Verified
7.7
303
8.0
45
|
Verified
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adobe Advertising Cloud are categorized as Cross-Channel Advertising, Social Media Advertising, Display Advertising, and Native Advertising
Unique Categories
AdRoll is categorized as Retargeting, Attribution, Mobile Advertising, Email Marketing, and Video Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms, Demand Side Platform (DSP), and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Retail
Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were...
Adobe Advertising Cloud
Most Helpful Favorable Review
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Most Helpful Critical Review
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Verified User in Retail
Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were...
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Adobe Advertising Cloud has no discussions with answers
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