Compare Adriel and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (81.5% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Adriel
Star Rating
(27)4.6 out of 5
Market Segments
Small-Business (81.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,352)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses with a score of 8.8, while Adriel's email features are less robust, leading to a lower overall satisfaction in this area.
- Reviewers mention that Adriel shines in Real-Time Reporting, achieving a score of 9.5, which is significantly higher than HubSpot's 8.5. This feature allows users to make timely decisions based on current data, a critical advantage for fast-paced marketing environments.
- G2 users highlight HubSpot's superior Quality of Support, scoring 8.7 compared to Adriel's impressive 9.8. Users appreciate HubSpot's extensive resources and responsive customer service, which can be crucial for businesses needing immediate assistance.
- Users on G2 report that HubSpot's Campaign Management features, particularly the Campaign Dashboard, score 8.4, providing a comprehensive view of marketing efforts. In contrast, Adriel's campaign management tools, while functional, do not offer the same level of detail or user-friendliness.
- Reviewers mention that Adriel's Integrations are particularly strong, especially with Email Marketing Integration scoring 8.8, which allows for seamless connectivity with various platforms. HubSpot, while also offering integrations, does not match the breadth and ease of use that Adriel provides.
- Users say that HubSpot's Lead Management features, especially in Lead Nurturing, score 8.5, making it a preferred choice for businesses focused on developing leads over time. Adriel's lead management capabilities, while adequate, do not provide the same depth of nurturing options.
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Pricing
Entry-Level Pricing
Adriel
Team
Contact Us
For teams seeking a centralized marketing data management/reporting platform.
- Access to Advanced Connectors
- Unlimited Dashboards
- Basic Onboarding
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adriel
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
24
8.5
8,649
Ease of Use
8.7
26
8.6
9,476
Ease of Setup
8.7
25
8.1
5,364
Ease of Admin
9.0
15
8.5
4,506
Quality of Support
9.8
22
8.7
8,195
Has the product been a good partner in doing business?
9.4
15
8.8
4,427
Product Direction (% positive)
9.5
24
8.8
8,308
Features by Category
Email Marketing
Not enough data
8.8
4898
|
Verified
Not enough data
8.9
4768
|
Verified
Not enough data
8.6
4771
|
Verified
Not enough data
8.8
4481
|
Verified
Online Marketing
Not enough data
8.5
4637
|
Verified
Not enough data
8.3
3982
|
Verified
Not enough data
8.1
3702
|
Verified
Not enough data
8.2
4235
|
Verified
Not enough data
8.1
3895
|
Verified
Lead Management
Not enough data
8.6
4423
|
Verified
Not enough data
8.2
4170
|
Verified
Not enough data
8.4
4274
|
Verified
Not enough data
8.0
3789
|
Verified
Not enough data
8.5
4215
|
Verified
Not enough data
8.3
3959
|
Verified
Not enough data
8.4
3938
|
Verified
Not enough data
8.4
3940
|
Verified
Campaign Management
Not enough data
8.2
3548
|
Verified
Not enough data
8.0
3147
|
Verified
Not enough data
8.0
3105
|
Verified
Not enough data
7.3
2263
|
Verified
Social
Not enough data
7.8
3221
|
Verified
Not enough data
8.3
3621
|
Verified
Not enough data
8.2
3590
|
Verified
Not enough data
8.1
3468
|
Verified
Not enough data
7.8
2698
|
Verified
Reporting & Analytics
Not enough data
8.3
4600
|
Verified
Not enough data
8.1
4280
|
Verified
Not enough data
7.6
3445
|
Verified
Not enough data
7.6
3130
|
Verified
Not enough data
7.7
3562
|
Verified
Platform
Not enough data
8.0
2928
|
Verified
Not enough data
8.5
2962
|
Verified
Not enough data
8.7
2928
|
Verified
Not enough data
8.0
1939
|
Verified
Not enough data
7.5
1832
|
Verified
Not enough data
8.6
2766
|
Verified
Not enough data
8.0
2013
|
Verified
Integration
Not enough data
8.4
2939
|
Verified
Not enough data
8.1
2636
|
Verified
Not enough data
8.1
2427
|
Verified
Reports
8.3
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
7.7
5
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
8.7
5
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Data Updates
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Metrics
7.7
8
Not enough data
8.1
8
Not enough data
Feature Not Available
Not enough data
7.5
8
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.6
7
Not enough data
Reporting
9.4
8
Not enough data
7.6
7
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Other
8.7
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Administration
7.5
6
Not enough data
7.5
6
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
Lead Intelligence
Not enough data
7.8
944
|
Verified
Not enough data
8.0
978
Not enough data
8.1
1024
Lead Management
Not enough data
8.3
1112
Not enough data
7.5
942
Not enough data
8.1
1002
Marketing Campaigns
Not enough data
7.9
962
Not enough data
7.4
853
Not enough data
7.6
908
Not enough data
7.9
900
|
Verified
Not enough data
8.2
1058
Campaign Execution
Not enough data
7.9
947
Not enough data
7.9
882
Not enough data
7.7
829
Not enough data
8.8
1195
Messenger
Not enough data
8.1
1069
|
Verified
Not enough data
7.5
897
|
Verified
Not enough data
8.0
1111
|
Verified
Not enough data
7.8
1036
|
Verified
Channels
Not enough data
8.1
1297
|
Verified
Not enough data
8.2
1276
|
Verified
Not enough data
7.2
700
|
Verified
Not enough data
7.0
600
|
Verified
Not enough data
7.6
662
|
Verified
Customers
Not enough data
8.2
1341
|
Verified
Not enough data
8.3
1326
|
Verified
Not enough data
8.3
1474
|
Verified
Not enough data
8.4
1423
|
Verified
Not enough data
8.2
1331
|
Verified
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Campaigns
Not enough data
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Integrations
Not enough data
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Generative AI
Not enough data
6.5
19
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
Not enough data
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Social Management
Not enough data
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
481
Social Functionality
Not enough data
8.2
1172
Campaign Management
Not enough data
8.4
1186
Not enough data
8.2
1127
Not enough data
8.2
1054
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
948
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
982
Not enough data
8.1
931
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1059
Not enough data
8.2
976
Not enough data
8.0
874
Not enough data
8.0
852
Platform
Not enough data
8.4
1031
Not enough data
8.2
1177
Not enough data
8.8
1201
Not enough data
8.8
1227
Not enough data
8.6
1051
Not enough data
8.4
1172
Not enough data
8.7
1216
Not enough data
8.5
928
Not enough data
8.4
1120
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
Not enough data
8.0
637
Not enough data
8.3
668
Not enough data
8.4
686
Lead Management
Not enough data
8.5
752
Not enough data
7.8
630
Not enough data
8.3
701
Marketing Campaigns
Not enough data
8.1
656
Not enough data
7.7
568
Not enough data
8.0
628
Not enough data
8.1
627
Not enough data
8.3
734
Not enough data
8.2
679
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
14
7.8
1932
|
Verified
8.7
13
8.3
2365
|
Verified
7.3
13
8.1
2141
|
Verified
8.3
13
8.5
2171
|
Verified
8.2
13
Feature Not Available
7.4
12
Feature Not Available
Campaign Activity
9.0
13
8.3
2571
|
Verified
9.2
13
8.4
2809
|
Verified
6.5
12
7.9
2075
|
Verified
8.8
12
8.2
2264
|
Verified
7.2
12
8.1
2102
|
Verified
6.4
12
Feature Not Available
Categories
Categories
Shared Categories
Adriel and HubSpot Marketing Hub are categorized as Marketing Analytics
Unique Categories
Adriel is categorized as Big Data Integration Platforms, Data Visualization, ETL Tools, and Digital Analytics
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adriel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
59.3%
Consulting
3.7%
Retail
3.7%
Restaurants
3.7%
Publishing
3.7%
Other
25.9%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.8%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Adriel
Most Helpful Favorable Review
Fanny Sophie F.
Verified User in Marketing and Advertising
Adriel is an amazing software that makes my job so much easier and efficient. The team has incredibly good onboarding and offers good advice and help.
Most Helpful Critical Review
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Fanny Sophie F.
Verified User in Marketing and Advertising
Adriel is an amazing software that makes my job so much easier and efficient. The team has incredibly good onboarding and offers good advice and help.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is Adriel used for?
1 comment
Official Response from Adriel
Adriel is an Ad Operations (AdOps) platform used by leading brands and agencies to streamline their digital marketing efforts. It helps businesses automate...Read more
Adriel has no more discussions with answers
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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