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- Adobe Marketo Engage-vs-Sugar Market
Compare Adobe Marketo Engage and Sugar Market 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us
Starting at $1,000.00
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSugar Market
Star Rating
(213)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Starting at $1,000.00
Learn more about Sugar MarketSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Automated Email Responses feature, scoring 8.5, which allows for highly personalized customer interactions. In contrast, Sugar Market also scores 8.5 but lacks the same level of customization options that Marketo offers.
- Reviewers mention that Sugar Market's Quality of Support is notably higher, with a score of 8.9 compared to Marketo's 7.4. This indicates that users find Sugar Market more responsive and helpful when issues arise.
- G2 users highlight that Adobe Marketo Engage provides superior Lead Intelligence capabilities, particularly in Market Insights and Lead Analysis, both scoring 8.4. Sugar Market, while competitive, scores slightly lower in these areas, indicating a potential gap in actionable insights.
- Users on G2 report that Sugar Market shines in Ease of Setup with a score of 7.8, making it more user-friendly for new adopters compared to Marketo's 6.6, which can be a barrier for smaller teams or those without dedicated IT support.
- Reviewers mention that Adobe Marketo Engage's Dynamic Content feature, scoring 7.8, is less intuitive than Sugar Market's 7.9, which allows for easier personalization of marketing materials, enhancing user engagement.
- Users say that both platforms offer robust Segmentation features, scoring 8.2 for Marketo and 8.1 for Sugar Market. However, Marketo's advanced capabilities in Predictive Scoring (8.3) give it an edge in targeting the right audience effectively.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Sugar Market
Simplified & Affordable Pricing | Unlimited Users
Starting at $1,000.00
Pricing Based on # of Contacts
- CRM integration with SugarCRM, Salesforce, Microsoft Dynamics, Infor, Sage, NetSuite, Bullhorn
- Lead nurturing (conditional logic)
- Split and advanced A/B testing
Free Trial
Adobe Marketo Engage
No trial information availableSugar Market
No trial information availableRatings
Meets Requirements
8.4
2,181
8.3
180
Ease of Use
7.3
2,197
7.6
187
Ease of Setup
6.6
1,098
7.8
102
Ease of Admin
7.6
1,076
8.1
95
Quality of Support
7.4
2,059
8.9
179
Has the product been a good partner in doing business?
7.7
1,069
9.1
93
Product Direction (% positive)
8.0
2,153
8.6
180
Features by Category
Email Marketing
8.3
1660
|
Verified
8.5
137
|
Verified
8.7
1649
|
Verified
8.8
136
|
Verified
8.1
1626
|
Verified
8.4
131
|
Verified
8.5
1559
|
Verified
8.5
124
|
Verified
Online Marketing
7.8
1608
|
Verified
8.2
128
|
Verified
7.8
1428
|
Verified
7.9
105
|
Verified
7.9
1481
|
Verified
8.2
111
|
Verified
7.4
1483
|
Verified
7.9
121
|
Verified
7.4
1249
|
Verified
7.8
108
|
Verified
Lead Management
8.5
1262
|
Verified
8.5
115
|
Verified
7.9
1160
|
Verified
8.1
114
|
Verified
8.2
1535
|
Verified
8.1
119
|
Verified
8.2
1497
|
Verified
8.3
108
|
Verified
8.4
1553
|
Verified
8.4
115
|
Verified
8.0
1446
|
Verified
8.3
112
|
Verified
8.3
1460
|
Verified
8.3
112
|
Verified
8.2
1501
|
Verified
8.3
115
|
Verified
Campaign Management
8.3
1513
|
Verified
8.2
105
|
Verified
8.4
1410
|
Verified
8.3
87
|
Verified
7.2
1108
|
Verified
7.9
75
|
Verified
7.0
861
7.7
64
|
Verified
Social
7.3
663
|
Verified
7.7
71
|
Verified
7.5
715
|
Verified
8.1
80
|
Verified
7.6
702
|
Verified
8.0
73
|
Verified
7.5
671
|
Verified
8.0
71
|
Verified
7.5
632
|
Verified
8.0
58
|
Verified
Reporting & Analytics
7.7
1552
|
Verified
8.2
131
|
Verified
7.2
1328
|
Verified
8.2
113
|
Verified
7.2
1147
|
Verified
7.6
89
|
Verified
7.2
1077
|
Verified
7.6
77
|
Verified
6.9
927
|
Verified
7.8
88
|
Verified
Platform
7.7
831
|
Verified
8.0
67
|
Verified
7.9
821
|
Verified
8.2
62
|
Verified
8.4
849
|
Verified
8.6
74
|
Verified
7.7
571
|
Verified
8.0
34
7.2
574
|
Verified
8.0
42
|
Verified
7.7
833
|
Verified
8.5
70
|
Verified
7.6
531
8.2
49
|
Verified
Integration
8.0
847
|
Verified
8.4
70
|
Verified
7.9
798
|
Verified
8.4
59
|
Verified
8.1
727
|
Verified
7.6
53
|
Verified
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Matching
Not enough data
7.9
20
Not enough data
7.6
20
Not enough data
8.2
20
Routing
Not enough data
7.8
20
Not enough data
8.1
18
Not enough data
8.0
20
Not enough data
8.3
17
Platform Operations
Not enough data
8.5
21
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
18
Not enough data
8.7
20
Not enough data
8.5
19
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Sugar Market are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
Sugar Market is categorized as Lead-to-Account Matching and Routing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Market
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Information Technology and Services
16.2%
Marketing and Advertising
13.3%
Computer Software
12.4%
Internet
3.3%
Financial Services
3.3%
Other
51.4%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Sugar Market
Most Helpful Favorable Review
Claire S.
Verified User in Marketing and Advertising
SalesFusion 360 has so many great features! I love how easy it is to create attractive and effective landing pages. One feature that has proved to be critical for the company I work at, are the detailed analytics pages. Although Google Analytics features...
Most Helpful Critical Review
Matthew S.
Verified User in Architecture & Planning
Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver) Need to use HTML / CSS to create Landing pages. There is no delete function within the nurture campaign - if you make a mistake you need to start over. Lack of information when...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Claire S.
Verified User in Marketing and Advertising
SalesFusion 360 has so many great features! I love how easy it is to create attractive and effective landing pages. One feature that has proved to be critical for the company I work at, are the detailed analytics pages. Although Google Analytics features...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Matthew S.
Verified User in Architecture & Planning
Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver) Need to use HTML / CSS to create Landing pages. There is no delete function within the nurture campaign - if you make a mistake you need to start over. Lack of information when...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
hi how are you doing ? I find Sugar Market very HELPFUL an
1 comment
MK
Yes I know this is a very good application hey service is also very good I I am also usingRead more
need to be very accurate in data
1 comment
AI
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
Sugar Market has no more discussions with answers
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