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- Adobe Marketo Engage-vs-Salesforce Marketing Cloud Account Engagement
Compare Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Contact Us
$1,250.00 Per Month
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,385)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in Automated Email Responses with a score of 8.5, while Salesforce Marketing Cloud Account Engagement follows closely with a score of 8.2. Reviewers mention that Marketo's automation features allow for more personalized customer interactions, enhancing engagement.
- Reviewers mention that Salesforce Marketing Cloud shines in Account Identification and Segmentation with a score of 8.9, compared to Marketo's 8.1. Users on G2 appreciate Salesforce's robust segmentation capabilities, which help in targeting specific customer groups effectively.
- G2 users highlight that Adobe Marketo Engage offers superior Lead Scoring and Grading features, scoring 8.3, while Salesforce scores 8.0. Users say that Marketo's lead scoring system is more intuitive, allowing for better prioritization of leads based on engagement.
- Users report that Salesforce Marketing Cloud provides better Campaign Management tools, with a score of 8.5 compared to Marketo's 8.3. Reviewers mention that Salesforce's campaign tracking and reporting features are more comprehensive, making it easier to analyze campaign performance.
- Reviewers mention that Adobe Marketo Engage has a more user-friendly interface for Landing Pages and Forms, scoring 7.8, while Salesforce scores 7.4. Users say that Marketo's drag-and-drop functionality simplifies the creation of landing pages, making it accessible for non-technical users.
- Users on G2 report that Salesforce Marketing Cloud excels in Social Media Integration, scoring 7.5, compared to Marketo's 7.7. Reviewers mention that Salesforce's social media tools allow for better engagement tracking and campaign management across platforms.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Adobe Marketo Engage
No trial information availableSalesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.4
2,181
8.0
1,710
Ease of Use
7.3
2,197
7.6
1,750
Ease of Setup
6.6
1,098
7.3
1,054
Ease of Admin
7.6
1,076
7.9
1,048
Quality of Support
7.4
2,059
7.4
1,609
Has the product been a good partner in doing business?
7.7
1,069
7.9
1,023
Product Direction (% positive)
8.0
2,153
7.4
1,665
Features by Category
Email Marketing
8.3
1660
|
Verified
8.0
1206
|
Verified
8.7
1649
|
Verified
8.4
1202
|
Verified
8.1
1626
|
Verified
8.1
1190
|
Verified
8.5
1559
|
Verified
8.2
1102
|
Verified
Online Marketing
7.8
1608
|
Verified
7.4
1098
|
Verified
7.8
1428
|
Verified
7.4
922
|
Verified
7.9
1481
|
Verified
7.5
875
|
Verified
7.4
1483
|
Verified
7.3
950
|
Verified
7.4
1249
|
Verified
7.3
888
|
Verified
Lead Management
8.5
1262
|
Verified
8.0
1068
|
Verified
7.9
1160
|
Verified
7.6
1033
|
Verified
8.2
1535
|
Verified
8.0
1074
|
Verified
8.2
1497
|
Verified
8.0
1063
|
Verified
8.4
1553
|
Verified
8.1
1060
|
Verified
8.0
1446
|
Verified
7.8
992
|
Verified
8.3
1460
|
Verified
7.9
960
|
Verified
8.2
1501
|
Verified
8.3
1064
|
Verified
Campaign Management
8.3
1513
|
Verified
7.6
906
|
Verified
8.4
1410
|
Verified
7.7
799
|
Verified
7.2
1108
|
Verified
7.2
694
|
Verified
7.0
861
6.8
198
Social
7.3
663
|
Verified
6.4
390
7.5
715
|
Verified
6.6
585
|
Verified
7.6
702
|
Verified
7.0
214
|
Verified
7.5
671
|
Verified
7.2
204
|
Verified
7.5
632
|
Verified
7.0
176
Reporting & Analytics
7.7
1552
|
Verified
7.4
1103
|
Verified
7.2
1328
|
Verified
6.9
926
|
Verified
7.2
1147
|
Verified
6.6
798
|
Verified
7.2
1077
|
Verified
6.5
744
|
Verified
6.9
927
|
Verified
6.5
730
|
Verified
Platform
7.7
831
|
Verified
7.0
640
|
Verified
7.9
821
|
Verified
7.9
180
8.4
849
|
Verified
8.0
689
|
Verified
7.7
571
|
Verified
7.5
162
|
Verified
7.2
574
|
Verified
7.6
121
7.7
833
|
Verified
8.1
681
|
Verified
7.6
531
8.1
133
Integration
8.0
847
|
Verified
8.0
678
|
Verified
7.9
798
|
Verified
7.7
540
|
Verified
8.1
727
|
Verified
7.4
503
|
Verified
Lead Intelligence
8.2
292
8.4
46
8.2
297
8.3
46
8.4
310
8.6
46
Lead Management
8.4
334
8.4
47
8.0
300
8.1
47
8.2
309
8.6
47
Marketing Campaigns
8.4
287
8.6
46
8.1
272
8.4
44
8.1
272
8.4
45
8.1
286
|
Verified
8.5
47
8.3
314
8.7
47
Campaign Execution
8.2
295
8.6
43
8.1
282
8.6
44
8.1
272
8.6
44
9.0
134
|
Verified
9.0
44
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.6
34
Not enough data
7.0
34
Not enough data
7.4
34
Not enough data
7.4
34
Edit
Not enough data
7.4
33
Not enough data
7.6
33
Not enough data
8.0
32
Logistics
Not enough data
8.3
32
Not enough data
6.9
31
Not enough data
7.8
32
Not enough data
7.6
33
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
Not enough data
8.3
48
Not enough data
8.1
49
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.4
28
Platform Basics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Platform Data
Not enough data
8.6
7
Not enough data
8.8
7
Platform Additional Functionality
Not enough data
8.6
7
Platform Basics
Not enough data
8.1
46
Not enough data
8.3
48
Platform Data
Not enough data
7.9
51
Not enough data
7.8
48
Not enough data
8.1
51
Not enough data
8.2
47
Platform Additional Functionality
Not enough data
8.8
49
Not enough data
8.4
43
Not enough data
8.8
46
Page Customization
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.1
48
Not enough data
8.3
44
Page Optimization
Not enough data
8.4
44
Not enough data
8.0
41
Not enough data
8.2
46
Not enough data
7.8
35
Integrations
Not enough data
8.1
34
Not enough data
8.3
48
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.4
46
Not enough data
8.2
47
Not enough data
8.1
45
Data Capture
Not enough data
7.7
45
Not enough data
8.0
46
Not enough data
7.5
42
Not enough data
7.8
46
Analytics
Not enough data
7.9
45
Not enough data
7.7
47
Customization
Not enough data
7.9
48
Not enough data
8.2
47
Not enough data
8.0
45
Not enough data
8.3
44
Lead Intelligence
8.2
238
8.0
28
8.0
242
8.3
27
8.1
254
8.5
27
Lead Management
8.4
265
8.0
27
8.0
238
8.2
27
8.1
246
8.1
27
Marketing Campaigns
8.2
219
8.3
27
8.0
193
7.7
27
8.0
212
8.3
27
8.0
212
8.4
27
8.1
244
8.5
27
8.4
105
7.9
27
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Attribution
Not enough data
8.6
35
Not enough data
8.7
36
Not enough data
8.2
32
Discovery
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.5
33
Management
Not enough data
8.0
34
Not enough data
8.6
34
Platform
Not enough data
8.6
36
Not enough data
8.4
34
Marketing Operations
Not enough data
8.1
63
Not enough data
8.4
68
Not enough data
8.2
62
Not enough data
8.8
66
Not enough data
7.7
59
Not enough data
8.0
52
Campaign Activity
Not enough data
8.6
64
Not enough data
8.4
72
Not enough data
8.4
60
Not enough data
8.3
64
Not enough data
8.1
62
Not enough data
8.1
60
Categories
Categories
Shared Categories
Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement are categorized as Account Data Management, Marketing Automation, and Account-Based Analytics
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence and Mobile Marketing
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Email Template Builder, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.7%
Internet
4.1%
Financial Services
4.0%
Other
48.7%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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