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Compare Adobe Marketo Engage and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
Adobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansMoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a strong choice for businesses looking for a comprehensive marketing automation solution.
- Users say that MoEngage stands out for its real-time event tracking and intuitive funnel-building capabilities. Reviewers appreciate how easy it is to visualize user journeys and track conversion rates, which can significantly enhance product decision-making.
- According to verified reviews, Adobe Marketo Engage has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences and insights, which can be beneficial for potential users seeking a well-established platform.
- Reviewers mention that MoEngage offers a more user-friendly experience, particularly in terms of setup and administration. Users have noted that the platform is easy to navigate, which can lead to quicker onboarding and less time spent on training.
- G2 reviewers highlight that while Adobe Marketo Engage provides powerful features, some users have faced challenges with its configuration and customization. This can lead to a steeper learning curve for teams that require tailored solutions.
- Users report that MoEngage's customer support is highly rated, with many praising the quality and responsiveness of assistance. This can be a crucial factor for businesses that prioritize ongoing support and guidance as they implement their marketing strategies.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Adobe Marketo Engage
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.3
2,610
8.8
411
Ease of Use
7.3
2,665
9.0
442
Ease of Setup
6.7
1,316
8.8
237
Ease of Admin
7.6
1,173
8.8
151
Quality of Support
7.5
2,460
9.0
412
Has the product been a good partner in doing business?
7.7
1,166
9.2
151
Product Direction (% positive)
8.0
2,579
9.6
409
Features by Category
Email Marketing
8.3
1754
|
Verified
8.8
157
|
Verified
8.7
1741
|
Verified
8.9
154
|
Verified
8.1
1717
|
Verified
8.7
158
|
Verified
8.5
1651
|
Verified
8.7
130
|
Verified
Online Marketing
7.8
1701
|
Verified
8.4
98
7.8
1520
|
Verified
8.5
137
|
Verified
7.9
1577
|
Verified
8.8
158
|
Verified
7.4
1576
|
Verified
8.7
140
|
Verified
7.4
1341
|
Verified
Feature Not Available
Lead Management
8.5
1357
|
Verified
8.6
106
7.9
1254
|
Verified
8.6
124
8.2
1628
|
Verified
9.1
162
8.2
1595
|
Verified
Feature Not Available
8.4
1647
|
Verified
8.3
103
8.0
1537
|
Verified
8.6
130
8.3
1551
|
Verified
8.6
117
8.2
1593
|
Verified
8.4
104
Campaign Management
8.3
1606
|
Verified
8.5
130
8.3
1497
|
Verified
Feature Not Available
7.3
1194
|
Verified
8.4
116
7.0
949
Feature Not Available
Social
7.3
751
|
Verified
Feature Not Available
7.5
802
|
Verified
Feature Not Available
7.6
790
|
Verified
8.2
107
7.5
758
|
Verified
7.9
100
|
Verified
7.5
720
|
Verified
8.1
98
|
Verified
Reporting & Analytics
7.7
1643
|
Verified
8.7
179
|
Verified
7.2
1418
|
Verified
8.5
153
|
Verified
7.2
1237
|
Verified
8.4
139
|
Verified
7.2
1165
|
Verified
8.4
138
|
Verified
6.9
1016
|
Verified
Feature Not Available
Platform
7.7
900
|
Verified
8.6
130
|
Verified
8.0
890
|
Verified
8.5
117
|
Verified
8.4
916
|
Verified
8.9
132
|
Verified
7.7
638
|
Verified
8.3
87
|
Verified
7.3
640
|
Verified
8.5
106
7.7
896
|
Verified
8.9
124
|
Verified
7.6
597
Feature Not Available
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
914
|
Verified
8.7
143
|
Verified
7.9
868
|
Verified
8.6
130
|
Verified
8.1
794
|
Verified
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Platform Data
Not enough data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Platform Additional Functionality
Not enough data
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.7
115
8.6
117
8.9
137
|
Verified
8.1
84
|
Verified
8.2
122
8.3
93
|
Verified
8.7
126
Campaigns
8.3
103
8.3
94
|
Verified
8.2
103
|
Verified
9.3
141
|
Verified
8.3
101
8.6
84
|
Verified
8.1
99
|
Verified
7.8
66
8.7
98
|
Verified
8.9
122
8.5
98
|
Verified
9.2
142
Engagement
8.1
94
|
Verified
8.3
95
Platform
8.4
113
|
Verified
8.8
122
8.3
110
|
Verified
8.7
114
|
Verified
8.3
106
|
Verified
8.5
81
Agentic AI - Mobile Marketing
8.7
5
6.7
6
8.0
5
7.8
6
7.7
5
7.3
5
8.3
5
7.5
6
8.3
5
7.8
6
9.0
5
8.3
6
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Adobe Marketo Engage and MoEngage are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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