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Compare Adobe Marketo Engage and Listrak 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (57.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansListrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexible segmentation, making it easier for users to manage campaigns and forecast results. Users appreciate the platform's scalability and customization options, which enhance its reliability for various marketing needs.
- Users say Listrak shines in its ability to consolidate multiple marketing functions into one platform, allowing for seamless management of emails and SMS. This integration helps users quickly identify what strategies are effective, streamlining their marketing efforts.
- Reviewers mention that Adobe Marketo Engage has a more structured approach to organizing campaigns, lists, and data, which can be beneficial for users who prioritize organization and efficiency in their marketing processes.
- According to verified reviews, Listrak's strong suite of tools for omnichannel marketing, particularly in email and SMS automation, is highly praised. Users highlight the platform's solid segmentation capabilities, which allow for effective targeting once workflows are set up.
- G2 reviewers indicate that while Adobe Marketo Engage has a higher overall satisfaction score, Listrak outperforms in areas like quality of support and ease of setup, with users noting that Listrak's onboarding process is more intuitive and less time-consuming.
- Users report that Adobe Marketo Engage's advanced reporting and dashboard features are valuable for campaign management, but some find the learning curve steep compared to Listrak, which is noted for its user-friendly interface and smoother day-to-day usability.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Listrak
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.3
2,609
8.9
259
Ease of Use
7.3
2,664
8.4
260
Ease of Setup
6.7
1,315
8.1
135
Ease of Admin
7.6
1,174
8.7
122
Quality of Support
7.5
2,459
9.5
257
Has the product been a good partner in doing business?
7.7
1,167
9.4
120
Product Direction (% positive)
8.0
2,578
9.2
252
Features by Category
Email Marketing
8.3
1753
|
Verified
8.9
175
|
Verified
8.7
1741
|
Verified
9.3
177
|
Verified
8.1
1718
|
Verified
9.0
178
|
Verified
8.5
1652
|
Verified
8.9
160
|
Verified
Online Marketing
7.8
1700
|
Verified
7.8
108
|
Verified
7.8
1520
|
Verified
8.4
144
|
Verified
7.9
1577
|
Verified
8.6
159
|
Verified
7.4
1576
|
Verified
8.6
155
|
Verified
7.4
1341
|
Verified
8.0
100
|
Verified
Lead Management
8.5
1357
|
Verified
8.2
95
|
Verified
7.9
1254
|
Verified
8.3
109
|
Verified
8.2
1628
|
Verified
8.8
164
|
Verified
8.2
1595
|
Verified
7.9
76
|
Verified
8.4
1647
|
Verified
8.0
91
|
Verified
8.0
1537
|
Verified
8.2
109
|
Verified
8.3
1551
|
Verified
8.6
102
|
Verified
8.2
1593
|
Verified
8.2
81
|
Verified
Campaign Management
8.3
1605
|
Verified
8.6
118
|
Verified
8.3
1497
|
Verified
7.5
74
7.3
1194
|
Verified
7.7
82
|
Verified
7.0
949
7.5
70
Social
7.3
752
|
Verified
6.3
56
|
Verified
7.5
803
|
Verified
6.4
58
|
Verified
7.6
791
|
Verified
6.6
57
|
Verified
7.5
758
|
Verified
6.5
54
|
Verified
7.5
720
|
Verified
6.8
60
|
Verified
Reporting & Analytics
7.7
1643
|
Verified
8.6
168
|
Verified
7.2
1418
|
Verified
8.3
126
|
Verified
7.2
1237
|
Verified
8.3
125
|
Verified
7.2
1165
|
Verified
8.3
143
|
Verified
6.9
1016
|
Verified
7.3
74
|
Verified
Platform
7.7
900
|
Verified
8.0
117
|
Verified
8.0
890
|
Verified
8.3
106
|
Verified
8.4
916
|
Verified
8.8
121
|
Verified
7.7
638
|
Verified
7.3
70
|
Verified
7.3
640
|
Verified
7.6
77
|
Verified
7.7
896
|
Verified
8.8
123
|
Verified
7.6
597
8.2
83
|
Verified
Agentic AI - Marketing Automation
7.4
65
5.7
7
7.5
64
6.7
6
7.3
64
6.0
7
7.0
64
6.0
7
7.3
64
6.2
7
7.5
64
6.4
7
Integration
8.0
915
|
Verified
8.7
122
|
Verified
7.9
868
|
Verified
8.3
116
|
Verified
8.1
794
|
Verified
7.8
97
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Text Messaging
Not enough data
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
SMS Platform
Not enough data
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.2
46
|
Verified
8.6
117
8.6
69
8.1
84
|
Verified
7.6
31
|
Verified
8.3
93
|
Verified
7.7
46
|
Verified
Campaigns
8.3
103
7.6
37
8.2
103
|
Verified
8.4
40
8.3
101
8.4
59
8.1
99
|
Verified
7.4
31
|
Verified
8.7
98
|
Verified
9.2
71
|
Verified
8.5
98
|
Verified
8.9
69
|
Verified
Engagement
8.1
94
|
Verified
8.7
58
|
Verified
Platform
8.4
113
|
Verified
8.7
63
|
Verified
8.3
110
|
Verified
8.5
53
8.3
106
|
Verified
7.9
39
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Listrak are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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