Compare Adobe Marketo Engage and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (54.3% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0.00
Adobe Marketo Engage
Star Rating
(2,610)4.1 out of 5
Market Segments
Mid-Market (54.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Adobe Marketo Engage lags behind at 7.3. Reviewers mention that HubSpot's intuitive interface and user-friendly design make it accessible for small businesses, whereas Marketo's complexity can be overwhelming for new users.
- Reviewers mention that HubSpot Marketing Hub offers superior quality of support, scoring 8.7 compared to Marketo's 7.4. Users on G2 highlight HubSpot's responsive customer service and extensive knowledge base, while Marketo users express frustration with slower response times and less comprehensive support resources.
- Users say that HubSpot's email marketing features, particularly in building and personalizing emails, are highly rated at 8.8, while Adobe Marketo Engage scores 8.3. Reviewers appreciate HubSpot's drag-and-drop email builder and automation capabilities, which streamline the email creation process.
- G2 users report that HubSpot Marketing Hub shines in ease of setup with a score of 8.1, whereas Adobe Marketo Engage scores only 6.7. Reviewers mention that HubSpot's straightforward onboarding process allows users to get started quickly, while Marketo's setup can be cumbersome and time-consuming.
- Users report that HubSpot's landing pages and forms feature is rated 8.5, significantly higher than Marketo's 7.8. Reviewers mention that HubSpot provides a variety of customizable templates and easy integration with other tools, making it easier to capture leads effectively.
- Reviewers mention that HubSpot Marketing Hub's automated email responses score 8.8, while Adobe Marketo Engage scores 8.5. Users appreciate HubSpot's robust automation workflows that allow for personalized follow-ups, which can enhance customer engagement and retention.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Marketo Engage
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
2,203
8.5
8,702
Ease of Use
7.3
2,255
8.6
9,530
Ease of Setup
6.7
1,155
8.1
5,410
Ease of Admin
7.6
1,086
8.5
4,532
Quality of Support
7.4
2,081
8.7
8,244
Has the product been a good partner in doing business?
7.7
1,078
8.8
4,453
Product Direction (% positive)
8.0
2,176
8.8
8,359
Features by Category
Email Marketing
8.3
1671
|
Verified
8.8
4923
|
Verified
8.7
1660
|
Verified
8.9
4793
|
Verified
8.1
1636
|
Verified
8.6
4796
|
Verified
8.5
1570
|
Verified
8.8
4505
|
Verified
Online Marketing
7.8
1619
|
Verified
8.5
4660
|
Verified
7.8
1439
|
Verified
8.3
4005
|
Verified
7.9
1492
|
Verified
8.1
3724
|
Verified
7.4
1494
|
Verified
8.2
4258
|
Verified
7.4
1260
|
Verified
8.1
3916
|
Verified
Lead Management
8.5
1273
|
Verified
8.6
4444
|
Verified
7.9
1171
|
Verified
8.2
4193
|
Verified
8.2
1546
|
Verified
8.4
4297
|
Verified
8.2
1508
|
Verified
8.0
3811
|
Verified
8.4
1564
|
Verified
8.5
4236
|
Verified
8.0
1457
|
Verified
8.3
3981
|
Verified
8.3
1471
|
Verified
8.4
3959
|
Verified
8.2
1512
|
Verified
8.4
3961
|
Verified
Campaign Management
8.3
1524
|
Verified
8.2
3568
|
Verified
8.4
1420
|
Verified
8.0
3168
|
Verified
7.2
1119
|
Verified
8.0
3126
|
Verified
7.0
872
7.3
2283
|
Verified
Social
7.3
674
|
Verified
7.8
3240
|
Verified
7.5
726
|
Verified
8.3
3641
|
Verified
7.6
713
|
Verified
8.2
3609
|
Verified
7.5
682
|
Verified
8.1
3487
|
Verified
7.5
643
|
Verified
7.7
2717
|
Verified
Reporting & Analytics
7.7
1563
|
Verified
8.3
4622
|
Verified
7.2
1339
|
Verified
8.1
4300
|
Verified
7.2
1158
|
Verified
7.6
3465
|
Verified
7.2
1087
|
Verified
7.6
3149
|
Verified
6.9
938
|
Verified
7.7
3581
|
Verified
Platform
7.7
842
|
Verified
8.0
2953
|
Verified
7.9
832
|
Verified
8.5
2986
|
Verified
8.4
860
|
Verified
8.7
2953
|
Verified
7.7
582
|
Verified
8.0
1961
|
Verified
7.2
585
|
Verified
7.5
1855
|
Verified
7.7
844
|
Verified
8.6
2790
|
Verified
7.6
542
8.0
2036
|
Verified
Integration
8.0
858
|
Verified
8.4
2963
|
Verified
7.9
809
|
Verified
8.1
2660
|
Verified
8.1
738
|
Verified
8.1
2451
|
Verified
Lead Intelligence
8.2
304
7.8
964
|
Verified
8.2
308
8.0
998
8.4
322
8.1
1043
Lead Management
8.4
346
8.3
1132
8.0
312
7.5
962
8.2
321
8.1
1022
Marketing Campaigns
8.3
299
7.9
982
8.1
284
7.4
873
8.1
283
7.6
928
8.1
298
|
Verified
7.9
919
|
Verified
8.3
325
8.1
1076
Campaign Execution
8.2
306
7.9
966
8.1
294
7.9
901
8.1
284
7.7
848
9.0
145
|
Verified
8.8
1213
Messenger
Not enough data
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Channels
Not enough data
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Customers
Not enough data
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Design and Customization
Not enough data
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Campaigns
Not enough data
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Integrations
Not enough data
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Generative AI
Not enough data
6.6
22
Attribution Modeling
Not enough data
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Marketing
Not enough data
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Reporting
Not enough data
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Platform Basics
Not enough data
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Platform Data
Not enough data
8.4
197
Not enough data
8.0
192
Platform Additional Functionality
Not enough data
8.5
217
Platform Basics
Not enough data
8.3
476
Not enough data
8.6
559
Platform Reporting
Not enough data
8.5
575
Not enough data
8.6
618
Content & Collaboration
Not enough data
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Social Management
Not enough data
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Platform Basics
Not enough data
8.3
284
Not enough data
8.2
298
Platform Data
Not enough data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Platform Additional Functionality
Not enough data
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Platform Interoperability
Not enough data
8.0
485
Social Functionality
Not enough data
8.2
1177
Campaign Management
Not enough data
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Platform
Not enough data
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Page Customization
Not enough data
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Page Optimization
Not enough data
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Integrations
Not enough data
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
8.2
244
8.0
649
8.1
248
8.3
680
8.1
260
8.4
698
Lead Management
8.4
270
8.5
764
8.0
243
7.7
642
8.1
251
8.3
712
Marketing Campaigns
8.2
224
8.1
668
8.0
197
7.7
580
8.0
217
7.9
640
8.0
217
8.1
639
8.1
249
8.3
746
8.3
110
8.2
691
Lead Intelligence
8.4
281
Not enough data
8.2
275
Not enough data
8.3
294
Not enough data
Lead Management
8.6
292
Not enough data
8.1
279
Not enough data
8.3
278
Not enough data
Marketing Campaigns
8.3
260
Not enough data
8.1
242
Not enough data
8.3
250
Not enough data
8.3
258
Not enough data
8.3
280
Not enough data
Data Availability - Marketing Account Intelligence
8.2
18
Not enough data
Data Accuracy - Marketing Account Intelligence
7.9
18
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
100
|
Verified
Not enough data
8.7
110
Not enough data
8.3
77
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
Campaigns
8.4
96
Not enough data
8.2
96
|
Verified
Not enough data
8.2
94
Not enough data
8.2
92
|
Verified
Not enough data
8.6
91
|
Verified
Not enough data
8.5
91
|
Verified
Not enough data
Engagement
8.2
87
|
Verified
Not enough data
Platform
8.5
106
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
99
|
Verified
Not enough data
Marketing Operations
Not enough data
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Marketo Engage and HubSpot Marketing Hub are categorized as Account Data Management, Marketing Automation, and Account-Based Analytics
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence and Mobile Marketing
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
13.0%
Marketing and Advertising
12.4%
Internet
5.2%
Financial Services
4.4%
Other
40.2%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
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3 comments
SM
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2 comments
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Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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Here's a...Read more
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