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Compare Adobe Journey Optimizer and MoEngage 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us
Free Upto 10,000 Monthly Tracked Users (MTUs)
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansMoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MoEngage excels in user experience, with a particularly intuitive dashboard that provides a clear overview of user journeys. Users appreciate the ease of building funnels, noting that it allows for quick validation of drop-offs and conversion rates, which is essential for product decision-making.
- Users say Adobe Journey Optimizer offers a strong advantage in managing personalized customer journeys across multiple channels. The platform's intuitive UI and seamless integration with other Adobe tools make it easier for users to deliver the right message at the right moment, enhancing overall engagement.
- According to verified reviews, MoEngage stands out for its robust event tracking capabilities, which are described as reliable and easy to validate during QA cycles. This feature is particularly beneficial for teams looking to confirm user actions and segment users based on real-time data.
- Reviewers mention that while Adobe Journey Optimizer simplifies the design and automation of complex customer journeys, some users find the initial learning curve challenging. However, once familiar with the platform, they appreciate its ability to streamline campaign management and improve engagement.
- G2 reviewers highlight that MoEngage's high ratings in ease of use and setup contribute to a smoother onboarding experience. Users have noted that the platform's real-time segment updates and straightforward event tracking significantly enhance their ability to manage user interactions effectively.
- Users report that while Adobe Journey Optimizer is effective in bringing customer data together, it may not be as flexible as MoEngage in terms of customization options. MoEngage users particularly value the ability to create dynamic segments and utilize advanced filtering, which allows for more tailored marketing strategies.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Adobe Journey Optimizer
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.2
102
8.8
411
Ease of Use
7.7
110
9.0
442
Ease of Setup
7.5
100
8.8
238
Ease of Admin
7.4
31
8.8
151
Quality of Support
8.3
98
9.0
412
Has the product been a good partner in doing business?
7.9
29
9.2
151
Product Direction (% positive)
9.2
99
9.6
409
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Online Marketing
Not enough data
8.5
99
Not enough data
8.5
138
|
Verified
Not enough data
8.8
159
|
Verified
Not enough data
8.7
141
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.7
107
Not enough data
8.6
125
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
104
Not enough data
8.6
130
Not enough data
8.6
118
Not enough data
8.4
105
Campaign Management
Not enough data
8.5
131
Not enough data
Feature Not Available
Not enough data
8.4
117
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
108
Not enough data
7.9
101
|
Verified
Not enough data
8.2
99
|
Verified
Reporting & Analytics
Not enough data
8.7
180
|
Verified
Not enough data
8.5
154
|
Verified
Not enough data
8.4
140
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.6
131
|
Verified
Not enough data
8.5
118
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
125
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
144
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
8.0
99
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
Not enough data
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Templates
Not enough data
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Personalization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Multichannel
Not enough data
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Administration
Not enough data
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.8
7
8.9
214
8.6
6
9.2
226
7.4
7
8.9
212
9.3
7
9.1
232
7.5
8
9.2
224
Analytics
8.1
7
8.7
223
8.1
6
8.7
221
Optimization
8.6
7
8.8
212
7.9
7
8.8
220
6.9
7
8.6
208
7.4
7
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.1
27
8.9
17
9.2
31
Targeting
8.9
16
9.1
29
8.3
10
8.8
28
Triggered Content
8.5
10
8.5
24
8.3
14
9.0
30
8.1
15
9.2
28
Personalized Content
8.6
14
8.6
26
7.8
10
8.7
21
8.4
16
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
8.9
29
7.0
9
Feature Not Available
7.7
8
8.9
30
7.5
8
Feature Not Available
8.3
9
8.2
28
7.1
8
6.9
26
8.5
8
9.0
27
6.7
8
8.9
27
SMS Platform
7.1
8
8.7
28
7.3
8
8.9
29
Feature Not Available
8.5
27
Feature Not Available
8.0
25
Feature Not Available
8.3
24
6.3
8
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.4
58
9.1
172
|
Verified
8.5
64
8.9
174
|
Verified
Platform Data
8.5
60
8.8
172
|
Verified
8.2
57
8.7
166
|
Verified
8.3
57
8.9
184
|
Verified
8.2
57
8.7
169
|
Verified
Platform Additional Functionality
Feature Not Available
8.9
176
|
Verified
8.2
60
8.6
169
|
Verified
8.4
55
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
8.7
116
8.3
14
8.9
138
|
Verified
7.6
14
8.2
123
7.6
14
8.7
127
Campaigns
9.0
13
8.3
95
|
Verified
8.2
15
9.3
142
|
Verified
8.2
14
8.6
85
|
Verified
7.7
14
7.8
67
9.2
14
8.9
123
9.0
16
9.2
143
Engagement
9.0
14
8.3
96
Platform
8.9
14
8.8
123
8.3
15
8.8
115
|
Verified
7.8
13
8.5
82
Agentic AI - Mobile Marketing
Not enough data
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Adobe Journey Optimizer and MoEngage are categorized as Customer Journey Analytics, Personalization Engines, Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Template Builder and Email Marketing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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