Compare Adobe Campaign and HCL Unica 
At a Glance
Market Segments
Small-Business (37.5% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(348)4.1 out of 5
Market Segments
Small-Business (37.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignHCL Unica
Star Rating
(126)4.2 out of 5
Market Segments
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Adobe Campaign's segmentation capabilities are rated lower at 8.1, which may limit precision in audience targeting.
- Reviewers mention that HCL Unica's Lead Nurturing feature scores 8.7, indicating a robust system for guiding leads through the sales funnel, whereas Adobe Campaign's score of 8.2 suggests it may not be as effective in nurturing leads.
- G2 users highlight HCL Unica's superior Automated Alerts and Tasks functionality with a score of 8.7, which helps streamline marketing operations, compared to Adobe Campaign's score of 8.0, indicating less efficiency in task automation.
- Reviewers say that HCL Unica's Performance and Reliability is rated at 8.8, showcasing its stability and dependability, while Adobe Campaign's lower score of 8.0 raises concerns about its reliability in high-demand scenarios.
- Users on G2 report that HCL Unica's Output Document Generation feature scores 8.4, making it easier to create and manage marketing materials, whereas Adobe Campaign's score of 8.1 suggests it may not offer the same level of document generation capabilities.
- Reviewers mention that HCL Unica's Campaign Management capabilities, particularly in Program Management, score 8.8, indicating a comprehensive approach to managing marketing programs, while Adobe Campaign's score of 8.3 suggests it may lack some depth in this area.
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Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableHCL Unica
No pricing availableFree Trial
Adobe Campaign
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
8.5
292
8.5
89
Ease of Use
7.3
295
8.5
92
Ease of Setup
6.8
103
7.5
38
Ease of Admin
7.4
102
7.8
33
Quality of Support
7.8
282
7.8
86
Has the product been a good partner in doing business?
7.8
101
8.2
33
Product Direction (% positive)
7.7
288
8.1
88
Features by Category
Email Marketing
8.4
160
|
Verified
8.6
67
|
Verified
8.4
155
|
Verified
8.7
57
|
Verified
8.2
154
|
Verified
8.3
59
|
Verified
8.2
149
|
Verified
8.3
65
|
Verified
Online Marketing
8.3
123
|
Verified
8.0
57
|
Verified
8.1
154
|
Verified
8.2
59
|
Verified
8.1
135
|
Verified
8.3
62
|
Verified
7.9
146
|
Verified
8.0
56
|
Verified
8.1
87
|
Verified
7.8
50
Lead Management
8.1
70
|
Verified
8.6
60
|
Verified
8.2
141
|
Verified
8.6
58
|
Verified
8.1
142
|
Verified
8.8
59
|
Verified
7.9
64
|
Verified
8.4
54
|
Verified
8.2
64
|
Verified
8.7
52
|
Verified
8.4
65
|
Verified
8.6
50
|
Verified
8.0
133
|
Verified
8.7
53
|
Verified
7.9
124
|
Verified
8.6
54
|
Verified
Campaign Management
8.3
148
|
Verified
8.8
62
|
Verified
8.1
130
|
Verified
8.5
49
8.1
128
|
Verified
8.5
53
|
Verified
8.0
109
|
Verified
8.1
52
Social
8.0
77
8.2
47
8.4
122
|
Verified
8.2
47
|
Verified
8.4
124
|
Verified
8.2
48
|
Verified
8.2
75
|
Verified
7.8
47
8.1
113
|
Verified
8.1
54
Reporting & Analytics
8.0
155
|
Verified
8.3
62
|
Verified
8.0
91
|
Verified
8.2
55
|
Verified
7.8
73
|
Verified
8.3
52
|
Verified
8.1
72
|
Verified
8.5
51
|
Verified
8.2
76
|
Verified
8.2
44
|
Verified
Platform
8.2
52
|
Verified
8.3
46
|
Verified
8.1
52
|
Verified
8.7
47
|
Verified
8.0
50
|
Verified
8.9
47
|
Verified
8.0
44
|
Verified
8.5
43
|
Verified
8.3
44
|
Verified
8.1
47
|
Verified
8.0
51
|
Verified
8.8
47
|
Verified
8.1
45
|
Verified
8.4
46
|
Verified
Integration
7.9
52
|
Verified
8.4
47
|
Verified
7.6
45
|
Verified
8.4
44
|
Verified
7.1
42
|
Verified
8.3
43
|
Verified
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and HCL Unica are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Information Technology and Services
6.0%
Computer Software
4.2%
Financial Services
3.9%
Retail
3.3%
Other
66.7%
Marketing and Advertising
18.4%
Information Technology and Services
11.4%
Financial Services
7.9%
Banking
7.9%
Telecommunications
7.0%
Other
47.4%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
HCL Unica
Most Helpful Favorable Review
Erin M. G.
Verified User in Marketing and Advertising
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
Most Helpful Critical Review
Verified User in Entertainment
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Erin M. G.
Verified User in Marketing and Advertising
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Verified User in Entertainment
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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