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- Adobe Advertising Cloud-vs-LinkedIn
Compare Adobe Advertising Cloud and LinkedIn Marketing Solutions 
At a Glance
Market Segments
Mid-Market (34.7% of reviews)
Small-Business (44.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudLinkedIn Marketing Solutions
Star Rating
(255)4.0 out of 5
Market Segments
Small-Business (44.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Advertising Cloud excels in Campaign Scheduling with a score of 9.2, allowing for precise timing of ad launches, while LinkedIn Marketing Solutions falls short in this area with a score of 7.4.
- Reviewers mention that Adobe's Bulk Editing feature is highly rated at 7.8, making it easier to manage multiple ads simultaneously, whereas LinkedIn's score of 5.6 indicates a less efficient process for bulk changes.
- G2 users highlight the superior In-App Ads capabilities of Adobe Advertising Cloud, scoring 9.0, which is significantly higher than LinkedIn's 7.2, suggesting a more robust offering for mobile advertising.
- Users on G2 appreciate the Creative Optimization tools in Adobe, which scored 8.0, allowing for better ad performance, while LinkedIn's score of 7.0 indicates room for improvement in this area.
- Reviewers say that Adobe's Frequency Capping feature, with a score of 8.1, helps manage ad exposure effectively, compared to LinkedIn's lower score of 6.6, which may lead to ad fatigue among users.
- Users report that both platforms perform well in Targeting, but LinkedIn Marketing Solutions edges out with a score of 8.6 compared to Adobe's 8.2, indicating a slight advantage in audience targeting capabilities.
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Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableLinkedIn Marketing Solutions
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableLinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
7.6
90
8.2
209
Ease of Use
6.8
88
8.0
211
Ease of Setup
6.2
48
7.7
96
Ease of Admin
7.2
49
7.9
93
Quality of Support
7.5
85
7.5
184
Has the product been a good partner in doing business?
7.7
50
7.8
89
Product Direction (% positive)
7.1
90
6.7
206
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Campaign Management
8.1
53
|
Verified
7.4
154
8.2
51
|
Verified
7.0
149
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
5.6
117
8.0
47
|
Verified
6.0
110
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
108
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
7.0
134
7.5
40
|
Verified
6.8
119
9.0
10
|
Verified
7.1
60
8.8
10
|
Verified
6.7
61
Targeting
8.2
50
|
Verified
8.6
160
7.8
47
|
Verified
7.8
131
7.9
44
|
Verified
8.3
153
7.7
32
7.9
129
Platform
7.8
37
|
Verified
7.3
101
8.2
49
|
Verified
Feature Not Available
8.0
51
|
Verified
7.8
138
7.5
52
|
Verified
7.9
154
7.9
46
|
Verified
7.7
132
8.2
51
|
Verified
7.0
136
8.0
42
|
Verified
7.3
122
7.9
38
|
Verified
8.0
106
8.0
45
|
Verified
7.4
144
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
7.7
5
7.9(won by 0.2)
20
Social Functionality
Feature Not Available
Feature Not Available
Campaign Management
8.1(won by 0.7)
53
|
Verified
7.4
154
8.2(won by 1.2)
51
|
Verified
7.0
149
7.6(won by default)
48
|
Verified
Feature Not Available
7.8(won by 2.2)
46
|
Verified
5.6
117
8.0(won by 2.0)
47
|
Verified
6.0
110
7.7(won by default)
27
Feature Not Available
7.7(won by 0.1)
38
|
Verified
7.6
108
8.1(won by default)
27
Feature Not Available
8.0(won by default)
48
|
Verified
Feature Not Available
8.0(won by 1.0)
48
|
Verified
7.0
134
7.5(won by 0.7)
40
|
Verified
6.8
119
9.0(won by 1.9)
10
|
Verified
7.1
60
8.8(won by 2.1)
10
|
Verified
6.7
61
Targeting
8.2
50
|
Verified
8.6(won by 0.4)
160
7.8(tied score)
47
|
Verified
7.8(tied score)
131
7.9
44
|
Verified
8.3(won by 0.4)
153
7.7
32
7.9(won by 0.2)
129
Platform
7.8(won by 0.5)
37
|
Verified
7.3
101
8.2(won by default)
49
|
Verified
Feature Not Available
8.0(won by 0.2)
51
|
Verified
7.8
138
7.5
52
|
Verified
7.9(won by 0.4)
154
7.9(won by 0.2)
46
|
Verified
7.7
132
8.2(won by 1.2)
51
|
Verified
7.0
136
8.0(won by 0.7)
42
|
Verified
7.3
122
7.9
38
|
Verified
8.0(won by 0.1)
106
8.0(won by 0.6)
45
|
Verified
7.4
144
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.4
154
8.2
51
|
Verified
7.0
149
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
5.6
117
8.0
47
|
Verified
6.0
110
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
108
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
7.0
134
7.5
40
|
Verified
6.8
119
9.0
10
|
Verified
7.1
60
8.8
10
|
Verified
6.7
61
Targeting
8.2
50
|
Verified
8.6
160
7.8
47
|
Verified
7.8
131
7.9
44
|
Verified
8.3
153
7.7
32
7.9
129
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
7.3
101
8.2
49
|
Verified
Feature Not Available
8.0
51
|
Verified
7.8
138
7.5
52
|
Verified
7.9
154
7.9
46
|
Verified
7.7
132
8.2
51
|
Verified
7.0
136
8.0
42
|
Verified
7.3
122
7.9
38
|
Verified
8.0
106
8.0
45
|
Verified
7.4
144
Categories
Categories
Shared Categories
Adobe Advertising Cloud and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
LinkedIn Marketing Solutions is categorized as Visitor Identification
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Marketing and Advertising
19.6%
Computer Software
12.7%
Information Technology and Services
10.6%
Internet
5.3%
Management Consulting
4.1%
Other
47.8%
Most Helpful Reviews
Adobe Advertising Cloud
Most Helpful Favorable Review
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Most Helpful Critical Review
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
LinkedIn Marketing Solutions
Most Helpful Favorable Review
Verified User in Marketing and Advertising
What I liked most about this service was how you are able to do a lot of different things with it. You can create influencers, long-form blog and send out targeted email blasts to specific targets of your choosing. LinkedIn is great for ensuring that your...
Most Helpful Critical Review
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Verified User in Marketing and Advertising
What I liked most about this service was how you are able to do a lot of different things with it. You can create influencers, long-form blog and send out targeted email blasts to specific targets of your choosing. LinkedIn is great for ensuring that your...
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Discussions
Adobe Advertising Cloud has no discussions with answers
What other ways are there to track the success of a campaign if not down to the individual?
2 comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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