Compare Adobe Target and VWO Testing 
- Users report that VWO Testing excels in ease of setup with a score of 8.5, while Adobe Target falls short with a score of 6.9. Reviewers mention that VWO's intuitive interface allows for quicker onboarding and implementation.
- Reviewers mention that VWO Testing's A/B Testing feature is highly rated at 9.0, compared to Adobe Target's 8.7. Users say that VWO provides a more user-friendly experience for creating and managing tests, making it easier for teams to optimize their campaigns.
- G2 users highlight VWO's superior quality of support, scoring 8.9, while Adobe Target only scores 7.3. Users report that VWO's customer service is responsive and helpful, which is crucial for troubleshooting and maximizing the software's potential.
- Users on G2 note that VWO Testing offers better reporting and analytics capabilities with a score of 8.2, compared to Adobe Target's 7.4. Reviewers mention that VWO's detailed insights help in making data-driven decisions more effectively.
- Reviewers mention that VWO Testing's WYSIWYG editor is rated at 8.4, significantly higher than Adobe Target's 6.8. Users say that VWO's editor is more intuitive, allowing for easier customization of landing pages without extensive coding knowledge.
- Users report that VWO Testing shines in its multivariate testing capabilities, scoring 8.5, while Adobe Target scores 7.4. Reviewers mention that VWO's robust features allow for more complex testing scenarios, leading to better optimization results.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...
It's easy to set even complex A/B or Multivariate testing. Also, the interface is clear and straight to the point.
Having issues with the editor even loading half the time or saving my edits. Unable to view in live preview the changes frequesntly. Sesssion recordings are not accurate and do not show all pages as they appear for the user. CVR is not counted on specific...
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
It's easy to set even complex A/B or Multivariate testing. Also, the interface is clear and straight to the point.
Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...
Having issues with the editor even loading half the time or saving my edits. Unable to view in live preview the changes frequesntly. Sesssion recordings are not accurate and do not show all pages as they appear for the user. CVR is not counted on specific...
